New Logo

Volkswagen's "R" gets a new logo starting with 2020 Atlas Cross Sport

Volkswagen's iconic "R" logo is getting a 21st Century update.

Photo courtesy of Volkswagen AG

Volkswagen ushered in its highest level of popularity with the VW Beetle and alongside the development of that product came the VW R line.

In the 1970s, European Beetle enthusiasts begged the company to create a limited-edition version fo the Bug for rally driving. It would have an upgraded suspension and brakes. Volkswagen obliged, offering a well-equipped Beetle with a special yellow and black livery called the Beetle GSR or Gelb Schwartz Renner.

The spirit of that rally car would continue through the generations of Volkswagen vehicles extending through the Golf R and the company's R-Line trim levels that can be found on many modern VWs like the Jetta and Passat.

"Volkswagen R is all about excitement and thrill," says Jost Capito, Managing Director of Volkswagen R." In the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand."

MK4 Volkswagen Golf R32

MK4 Volkswagen Golf R32

Photo courtesy of Volkswagen AG

This model got its power from a 3.2-liter six-cylinder engine.

The modern incarnation of Volkswagen R began in 2002 with the reveal of the first Golf R32, designed to be a hotter hatch than the typical Golf. Produced until 2005, the model came complete with a 3.2-liter six-cylinder engine and all-wheel drive. The engine pumped out 238 horsepower and was the world's first production car with a race-inspired dual-clutch automated manual gearbox.

When Volkswagen redesigned the Golf for the 2008 model year, the company sold a very limited number of 2008 Golf R32 models in the U.S., due in large part to the Great Recession. The redesign gave the model 250 horsepower but took away its manual transmission, opting instead for paddle shifters.

Two iterations later, the Golf R has reached its 2019 model year with a 288 horsepower and 280 pound-feet of torque rating. It can be had with either a six-speed manual or seven-speed DSG transmission. It starts at just over $40,000.

Earlier this year, Volkswagen introduced the 2020 Atlas Cross Sport and when the model arrives on dealership lots, a new version of the R logo will come with it.

"The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship," says Klaus Bischoff, Head of Volkswagen Design.

The new logo was designed at the Volkswagen Design Center in Santa Monica, California.

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Subcompact SUV

Honda details all-new 2023 HR-V

The Honda HR-V is all-new for 2023.

Honda

The HR-V is Honda's smallest and most affordable SUV, slotting into the automaker's catalog beneath the long-running CR-V. The entry-level HR-V got a complete overhaul for 2023 that brought a new powertrain, updated technology, and refined styling that aligns closely with the new Civic Sedan.

2023 Honda HR-VThe new SUV features more refined, upscale styling, better tech, and new safety features.Honda

Honda offers the HR-V in three trims: LX, Sport, and EX-L. While the 2022 HR-V got a 1.8-liter four-cylinder, the 2023 model gets a larger 2.0-liter engine that produces 158 horsepower and 138 pound-feet of torque. It's mated to a continuously variable transmission and either front- or all-wheel drive. The new SUV comes with hill descent control for the first time in a Honda, and three drive modes are included.

Inside, a 7-inch touchscreen comes standard that runs Apple CarPlay and Android Auto. A larger 9-inch screen comes in the top EX-L trim that adds wireless smartphone connectivity. The EX-L trims also gets wireless charging and navigation. Both touchscreens come with a physical volume knob for easier interactions with the system. All models are wider and longer than before, which improves interior passenger and cargo space.

All 2023 HR-Vs come with Honda Sensing safety equipment. The package has been updated for 2023 with a traffic jam assist feature and traffic sign recognition. Honda offers blind spot monitoring for the first time in an HR-V, and a driver attention monitoring system comes standard.

2023 Honda HR-VThe HR-V picked up sleek styling for the new model year with hints of Honda Civic sprinkled in.Honda

The new HR-V starts at $24,895, including a $1,245 destination charge. The range-topping EX-L all-wheel drive model starts at $30,195. Honda says the new SUV will go on sale soon.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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