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Vintage Volkswagens reborn as mobile hummus shop, bookstore

Little Sesame's Volkswagen Bus allows the restaurant's chefs to travel the country in search of new flavors.

Photo courtesy of Volkswagen AG

Holiday shoppers this year, once again, have shopping small on the mind. For some businesses, their idea of small is smaller than most. From a hummus shop to a coffee shop, to a mobile bookstore, many small business owners rely on vintage Volkswagen products to help their businesses run.

Little Sesame

Little Sesame Volkswagen Bus

Photo courtesy of Volkswagen AG

In 2015, chefs Nick Wiseman and Ronen Tenne opened their hummus shop in Washington, D.C. They didn't just want another restaurant, they wanted to create a different way of doing business than they'd experienced in some of the New York City area kitchens they'd cooked in over the years. They wanted travel.

In order to inspire new flavors , Wiseman and Tenne hop into their robin's egg blue 1978 Volkswagen Bus and explore the country. Their current Bowl of the Week brings in autumn and wintertime flavors with ingredients like maple roasted winter squash, pomegranate molasses, crispy chickpeas, za'ata, and herbs.

The restaurant, with locations in the Golden Triangle and Chinatown, is currently open for breakfast, lunch, and dinner. They offer catering and meal kits as well as online ordering for pickup and delivery.

Dom's Coffee

In Farmington Valley, Connecticut, a European-style coffee shop sits on a strip of real estate next to buildings similar to what you'd find in nearly anyone's hometown - a car dealership and a church. The brick-and-mortar shop was opened by Andrius Plankis and Asta Plankiene in May 2015, two years after the couple emigrated to the U.S. from Lithuania.

In addition to their shop, they run a fully-equipped mobile espresso bar out of the back of a Volkswagen Atlas R-Line. Their specialty is artistically crafted drinks including espressos, affogatos, specialty lattes, cold brews, and hot chocolates.

The Cincy Book Bus

The Cincy Book Bus

Photo courtesy of Volkswagen AG

After retiring from 25 years of teaching, Melanie Moore decided it was time to pursue her dream: opening a bookstore. But she didn't just want to own the shop around the corner, she wanted to have a business that would work to get books into the hands of children that need them the most. Just as she was about to sign a lease for a storefront, she got cold feet.

Inspired by a novel centered around a fictional, female horse-drawn carriage bookseller, Moore decided to launch the Cincy Book Bus – a mobile bookstore – out of the bed of her husband's teal 1962 Volkswagen Transporter. The van holds about 150 books, and Moore regularly rotates titles to cater to her audiences.

Moore dedicates her profits to stocking classroom libraries.

While these three businesses are small, three large corporations (including Nike) were founded from humble beginnings thanks in no small part to their Volkswagens. Click here to read their stories.

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Nuts & Bolts

 
 

Volkswagen has sold seven generations of the Golf in the U.S.

Photo courtesy of Volkswagen AG

Volkswagen is saying goodbye to the Golf in the U.S. Kind of. The small hatchback is popular overseas but failed to find a continued, dedicated audience in North America where buyers are opting for larger SUVs and trucks over cars.

"Over four decades, the Golf has delivered a great value to American drivers," said Hein Schafer, Senior Vice President, Product Marketing and Strategy, Volkswagen of America, Inc. "It exemplified what Volkswagen does best—melding dynamic driving characteristics with purposeful packaging and unmatched quality. While the seventh-generation Golf will be the last of the base hatches sold here, the GTI and Golf R will carry its legacy forward."

Though its audience has faded recently, the Golf family has been popular with buyers in the U.S. for decades. Nearly 2.5 million of the cars have been sold since 1974.

The first-generation Golf was sold as the Rabbit in the U.S.Photo courtesy of Volkswagen AG

1974 V

Production of U.S. bound 2021 model year VW Golfs ended last week at the plant in Puebla, Mexico. The run of models that has already been produced is expected to sustain the market through the end of the year. It will be available in just one grade: Golf TSI. That car is powered by a turbocharged 1.4-liter engine that makes 147 horsepower and 184 pound-feet of torque. Buyers can choose from either a six-speed manual gearbox or an eight-speed automatic transmission.

Every Golf TSI comes standard with LED daytime running lights, rain-sensing windshield wipers, heated washer nozzles, keyless entry, 16-inch aluminum alloy wheels, a sunroof, leatherette steering wheel, heated front seats, forward collision warning, autonomous emergency braking with pedestrian monitoring, blind spot monitor, and rear traffic alert.

Pricing for the 2021 Volkswagen Golf with a standard six-speed manual transmission starts at $23,195. The eight-speed automatic transmission starts at $23,995. The destination charge for all Golf models is an additional $995.

How to get a Mk 8 Volkswagen Golf

But, if you really, really want a new, eighth-generation Golf, there's a way to get one. The Golf GTI and Golf R, both performance-focused versions of the Golf, will be arriving in the U.S. this autumn for sale as 2022 model year vehicles.

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The Rolls-Royce Dusk in Tokyo collection features unique accents.

Photo courtesy of Rolls-Royce Motor Cars

Nearly every aesthetic aspect of a Rolls-Royce can be customized. From traditional leather choices to intricate inlays, vapor blasted titanium, and million-stitch embroidery, the options for owners from the Bespoke side of the brand are nearly endless.

"The Bespoke Collective scaled new heights of greatness in 2020 – that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive," said Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. "Never before have we seen such levels of Bespoke detailing in each commission, demonstrating that Rolls-Royce clients around the world have sought solace in creativity – commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies."

Here, AutomotiveMap takes a closer look at some of the most intricate designs that the luxury automaker crafted in 2020. Click here to see their hits list from 2019.

Dusk in Tokyo

Rolls-Royce Dusk in Tokyo interior

Photo courtesy of Rolls-Royce Motor Cars

The 'Dusk in Tokyo Collection' is comprised of a Phantom, Wraith, Dawn, and Cullinan that celebrate the life and culture of Japan's capital city. Each model features a z complex, multi-faceted white paint, eponymously named 'Dusk in Tokyo', that is reminiscent of high-rise glass and concrete buildings bathed in the warm light of early dusk. The paint contains aluminum and mica flakes that create subtle tones in low light.

The Black Leather interior, punctuated by Rose Gold Bespoke Audio grilles and on Phantom, the fascia's Rose Gold clock case, is meant as a contrast, just as the long shadows of the city's call buildings cast on the ground below them.

At the cars' face is the Spirit of Ecstasy, presented in Rose Gold for the first time in Japan, representing the setting of the sun.

The Steed Phantom Extended

Rolls-Royce Phantom Steed Extended

Photo courtesy of Rolls-Royce Motor Cars

This horse-themed Phantom features complex bespoke embroidery that embellishes the interior rear doors. The design was developed from a sketch presented to the Rolls-Royce Bespoke Design Collective, by a Chinese client with a very clear vision.

Neon Nights Color Trilogy

Rolls-Royce Neon Nights Trilogy

Photo courtesy of Rolls-Royce Motor Cars

The new Rolls-Royce Bespoke Collective collection featured a limited run of four of each color Dawn, Wraith, and Cullinan models. Each is colored with a hue inspired by the natural world. Read more about these models here.

Phantom 'Iridescent Opulence'

Rolls Royce Iridescent Opulemnce

Photo courtesy of Rolls-Royce Motor Cars

This Phantom includes artwork that originally debuted as a concept in 2017. It was created in partnership with a Swiss materials specialist with the result being a gallery that houses over 3,000 sustainably sourced iridescent tail feathers. These feathers have been hand-sewn in to the open pore fabric. A Mother of Pearl casing surrounds the clock at the heart of the Gallery while bespoke embroidery at the rear waterfall and silver inlays on the picnic tables complete the design.

Wraith 'Inspired by Earth'

Rolls-Royce Wraith Inspired by Earth

Photo courtesy of Rolls-Royce Motor Cars

The Earth gave the design team the inspiration for this solar system-themed Wraith. The one-of-a-kind model was showcased earlier this year here on AutomotiveMap.

Wraith Kryptos Collection

Rolls-Royce Wraith Kryptos Collection Photo courtesy of Rolls-Royce Motor Cars

The Wraith Kryptos Collection comes complete with its own cipher that is concealed in the cars' bespoke detailing. Just 50 models were commissioned as part of the series. AutomotiveMap took a closer look at the vehicles here earlier this year.

The Mahlangu Phantom

Rolls-Royce The Mahlangu Phantom

Photo courtesy of Rolls-Royce Motor Cars

A South African client commissioned the bespoke model to display a highly personal work of art from globally celebrated South African artist, Dr Esther Mahlangu. Dr Mahlangu, a national icon in Africa from the Ndebele region, was the first artist to create an artwork in this way and the motor car was named 'The Mahlangu Phantom' in her honor. Positioned front and centre in the Phantom's interior, the one-of-a-kind commission is a striking display.

Cullinan Spirt of Russia Collection

Rolls-Royce Cullinan Spirit of Russia

Photo courtesy of Rolls-Royce Motor Cars

Four Rolls-Royce Cullinan SUVs were created and dedicated to Russian mountains: Elbrus, Krasnaya Polyana, Golden Mountains, and Klyuchevskaya Sopka. The exteriors of the models are painted Iced Black Diamond, Iced Gunmetal Steel, Midnight Sapphire Blue and Premiere Silver - colors chosen because they are reminiscent of the frosty peaks. Inside each, a map of Russia is on the starlight headliner while mountain peaks are embroidered on the headrests. The engraved sill plates of each car bear an inscription naming the mountain region that inspired its design, as well as the height of the highest peak in each region.

Dawn Silver Bullet Collection

Rolls-Royce Dawn Silver Bullet Photo courtesy of Rolls-Royce Motor Cars

The Dawn Silver Bullet Collection features an ultra-metallic paint job and unique aero cowling. Click here to read more about the car.

Sportive Collection

Rolls-Royce Sportive Collection

Photo courtesy of Rolls-Royce Motor Cars

A Collection of two Black Badge Dawns and nine Black Badge Wraiths were commissioned for the United Arab Emirates. The group features bold color combinations and technical fibers that intertwine to create vibrancy. Each has a hand-painted coastline. They also features woven-leather door panniers and engraved bespoke audio frets.

Arctic White and Hotspur Red Phantom

Rolls-Royce Hotspur Phantom

Photo courtesy of Rolls-Royce Motor Cars

An Arctic White exterior paint job with a double pinstripe in Hotspur Red is just the beginning of this model. The red continues inside where the lambswool floor mats, privacy curtains, and luggage compartment are completed in the color. The 'Lakeshore Aurora' Gallery is designed and created by the Rolls-Royce Bespoke Collective.

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