Name Game

New Volkswagen SUV to be called Taos in specific appeal to American buyers

Volkswagen has chosen a name for its new SUV.

Photo courtesy of Volkswagen AG

The forthcoming new Volkswagen SUV will be called the Taos after the town in New Mexico. The name was chosen to specifically appeal to North American customers, who are the target market for the SUV, which Will slot below the Tiguan in the VW lineup.

“We're thrilled to announce the name for the newest member of the Volkswagen family," said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. "It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It's a small city that offers big things—from outdoor adventure to arts and design and great cuisine."

Taos New Mexico Taos, New Mexico is the namesake for a forthcoming Volkswagen model.Photo courtesy of Volkswagen AG

"We are excited that Volkswagen has named their sport utility vehicle after the town of Taos," said Taos Mayor Dan Barrone. "It's a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture."

Taos, New Mexico is a thriving small town of 6,000 people. It has a 400-year history and a 1,000-year-old Native American community just a few miles from the center fo town. Artists and skiers flock to the city, which is noted for its stunning landscapes.

Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of "How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot." First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir's Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.

Volkswagen promises that the new Taos “will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features”.

The 2022 Volkswagen Taos will be revealed on October 13.

Trending News

 
 

The all-electric ID.4 will help its pilot and navigator tackle the grueling race route.

Volkswagen

Off-road racing and endurance races are nothing new, but the Rebelle Rally's approach is unique. The event is the first all-women event of its kind in the U.S. and takes participants through severely challenging terrain with no electronic aids allowed for navigation. This year, Volkswagen is bringing its new ID.4 EV to the event to be piloted by driver Mercedes Lilienthal and navigator Emily Winslow.

Volkswagen ID.4 Mercedes Lilienthal and Emily Winslow will pilot the ID.4.Volkswagen

Tanner Foust Racing and Rhys Millen Racing modified the VW with new suspension system, tubular control arms, fabricated skid plates, battery protection, and other off-road-ready kit. The crossover has also been fited with a Thule roof rack and Yokohama Geolandar A/T tires.

The ID.4's battery and electric motor will remain untouched. That means a combined output of 295 horsepower and 339 pound-feet of torque. The 82 kWh battery can deliver an EPA-estimated range of 249 miles on a charge, but keep in mind that the terrain the team will be tackling will have an impact on that number.

The 2021 event marks the sixth year for the all-women rally raid. Teams are faced with 1,400 miles of desert in Nevada and California, and must navigate the racecourse without the use of electronic guides, such as GPS or cell phones. From the start in Las Vegas to the finish in Glamis, CA, participants must use maps, compasses, and their own skill to navigate.

Volkswagen ID.4 Several modifications were made to the suspension and other components.Volkswagen

Even though it's the ID.4's maiden year on the market, the electric crossover has already had a successful run in motorsport. Earlier this year, another modified version of the vehicle competed in the NORRA Mexican 1000. It was also massaged by Tanner Foust Racing and Rhys Millen Racing, and VW notes that the ID.4 that we'll see in Rebelle Rally vehicle was improved using data from its first races.

Trending News

 
 

Interesting backstory

Volkswagen Bus part inspired popular dog toy

The classic VW Bus inspired one of the most popular dog toys of all time.

Volkswagen

Product designs sometimes take inspiration from the places we expect the least. Moments of genius are driven by finding solutions to unique problems, and as it turns out, that's exactly how we ended up with KONG. The beefy, durable dog chew toy is modeled after a Volkswagen Bus part.

Joe Markham's shop Markham needed a dog for security, but he unexpectedly got a chew-crazy pet.Volkswagen

KONG's inventor, Joe Markham, adopted a German Shepherd to help with security at his auto repair shop in downtown Denver, CO. The dog, while a great addition to the shop, came with a few bad habits. The dog's most worrisome hobby was chewing, which he would do with almost anything he could find, especially rocks. As you might imagine, chewing on rocks is not good for the dog's teeth. Markham needed a durable chew toy, but nothing seemed to work, from animal bones to radiator hoses.

The solution came from an unlikely place: While working on a 1960sVW Type 2 Bus, Markham discovered that the rubber axle stop made a perfect chew toy. The dog had gotten ahold of the rubber stop, and while he was chewing viciously, neither the stop nor his teeth were damaged.

The discovery led Markham to spend the next six years experimenting with various rubbers, sizes, and shapes for his dog toy. After working with rubber experts in Germany, the design was finalized and the KONG was born. The shape for the toy ended up being very close to that of the axle stop. The funky, bulbous design meant that the toy wouldn't bounce like a ball, and would instead flop around randomly, which is similar to the way that small animals run away from predators.

VW Bus axle stop The axle stop from a VW Bus inspired KONG's shape.Volkswagen

It's worth noting that you should not intentionally let your dog chew on any part of your vehicle. Even unused automotive parts can contain chemicals and other harmful materials that could make your dog sick or worse. This isn't a pitch to buy a KONG, just a warning about the hazards of car parts being used as dog toys.

Trending News