Name Game

New Volkswagen SUV to be called Taos in specific appeal to American buyers

Volkswagen has chosen a name for its new SUV.

Photo courtesy of Volkswagen AG

The forthcoming new Volkswagen SUV will be called the Taos after the town in New Mexico. The name was chosen to specifically appeal to North American customers, who are the target market for the SUV, which Will slot below the Tiguan in the VW lineup.

“We're thrilled to announce the name for the newest member of the Volkswagen family," said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. "It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It's a small city that offers big things—from outdoor adventure to arts and design and great cuisine."

Taos New MexicoTaos, New Mexico is the namesake for a forthcoming Volkswagen model.Photo courtesy of Volkswagen AG

"We are excited that Volkswagen has named their sport utility vehicle after the town of Taos," said Taos Mayor Dan Barrone. "It's a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture."

Taos, New Mexico is a thriving small town of 6,000 people. It has a 400-year history and a 1,000-year-old Native American community just a few miles from the center fo town. Artists and skiers flock to the city, which is noted for its stunning landscapes.

Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of "How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot." First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir's Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.

Volkswagen promises that the new Taos “will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features”.

The 2022 Volkswagen Taos will be revealed on October 13.

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Subcompact SUV

Honda details all-new 2023 HR-V

The Honda HR-V is all-new for 2023.

Honda

The HR-V is Honda's smallest and most affordable SUV, slotting into the automaker's catalog beneath the long-running CR-V. The entry-level HR-V got a complete overhaul for 2023 that brought a new powertrain, updated technology, and refined styling that aligns closely with the new Civic Sedan.

2023 Honda HR-VThe new SUV features more refined, upscale styling, better tech, and new safety features.Honda

Honda offers the HR-V in three trims: LX, Sport, and EX-L. While the 2022 HR-V got a 1.8-liter four-cylinder, the 2023 model gets a larger 2.0-liter engine that produces 158 horsepower and 138 pound-feet of torque. It's mated to a continuously variable transmission and either front- or all-wheel drive. The new SUV comes with hill descent control for the first time in a Honda, and three drive modes are included.

Inside, a 7-inch touchscreen comes standard that runs Apple CarPlay and Android Auto. A larger 9-inch screen comes in the top EX-L trim that adds wireless smartphone connectivity. The EX-L trims also gets wireless charging and navigation. Both touchscreens come with a physical volume knob for easier interactions with the system. All models are wider and longer than before, which improves interior passenger and cargo space.

All 2023 HR-Vs come with Honda Sensing safety equipment. The package has been updated for 2023 with a traffic jam assist feature and traffic sign recognition. Honda offers blind spot monitoring for the first time in an HR-V, and a driver attention monitoring system comes standard.

2023 Honda HR-VThe HR-V picked up sleek styling for the new model year with hints of Honda Civic sprinkled in.Honda

The new HR-V starts at $24,895, including a $1,245 destination charge. The range-topping EX-L all-wheel drive model starts at $30,195. Honda says the new SUV will go on sale soon.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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