New Logo

Volkswagen begins changing over 70,000 logos as new design arrives in the U.S.

The Volkswagen Atlas Cross wears the new VW badge.

Photo courtesy of Volkswagen AG

Earlier this year, Volkswagen announced that it was rebranding with a fresh logo that mixes together a touch of heritage with a dash of modernism. The successful formula was well-received, unlike BMW's rebranding efforts.

Volkswagen describes the new logo as, "a refreshed, minimalist take on the classic logo, allowing for more flexibility and versatility when it comes to the signature symbol. It's a modern and simpler version of the previous logo, which has identified the brand for over 70 years."

Volkswagen logo 2020 Here, Volkswagen shows the major changes to the logo.Photo courtesy of Volkswagen AG

Like the BMW logo, the new VW design was meant to lead on digital first as the automaker works to move in tandem with the speed of innovation. For that reason, the new logo is flat and two-dimensional in appearance.

The redesign was led by Volkswagen Chief Designer Klaus Bischoff, who said, "My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand. Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications."

Along with the new logo, a new brand color scheme has been adopted. The bright blue colors of the past have been shifted to a more sophisticated deep blue done.

In 2019, 6.2 million vehicles were built with the old "VW" on their grilles and sales of those vehicles are beginning to wrap up. The new logo is now making its way to U.S. shores, with the first vehicle slated to receive it, the Volkswagen Atlas Cross Sport, arriving at dealerships.

The Atlas Cross is also home to VW's new "R" badging.

By mid-2020, the brand plans to complete the rollout of the rebrand across the 10,000 dealers in 171 markets spanning 154 countries.

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Interesting backstory

Volkswagen Bus part inspired popular dog toy

The classic VW Bus inspired one of the most popular dog toys of all time.

Volkswagen

Product designs sometimes take inspiration from the places we expect the least. Moments of genius are driven by finding solutions to unique problems, and as it turns out, that's exactly how we ended up with KONG. The beefy, durable dog chew toy is modeled after a Volkswagen Bus part.

Joe Markham's shop Markham needed a dog for security, but he unexpectedly got a chew-crazy pet.Volkswagen

KONG's inventor, Joe Markham, adopted a German Shepherd to help with security at his auto repair shop in downtown Denver, CO. The dog, while a great addition to the shop, came with a few bad habits. The dog's most worrisome hobby was chewing, which he would do with almost anything he could find, especially rocks. As you might imagine, chewing on rocks is not good for the dog's teeth. Markham needed a durable chew toy, but nothing seemed to work, from animal bones to radiator hoses.

The solution came from an unlikely place: While working on a 1960sVW Type 2 Bus, Markham discovered that the rubber axle stop made a perfect chew toy. The dog had gotten ahold of the rubber stop, and while he was chewing viciously, neither the stop nor his teeth were damaged.

The discovery led Markham to spend the next six years experimenting with various rubbers, sizes, and shapes for his dog toy. After working with rubber experts in Germany, the design was finalized and the KONG was born. The shape for the toy ended up being very close to that of the axle stop. The funky, bulbous design meant that the toy wouldn't bounce like a ball, and would instead flop around randomly, which is similar to the way that small animals run away from predators.

VW Bus axle stop The axle stop from a VW Bus inspired KONG's shape.Volkswagen

It's worth noting that you should not intentionally let your dog chew on any part of your vehicle. Even unused automotive parts can contain chemicals and other harmful materials that could make your dog sick or worse. This isn't a pitch to buy a KONG, just a warning about the hazards of car parts being used as dog toys.

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The new Tiguan sports an all-new front-end design.

Volkswagen

The Volkswagen Tiguan is an interesting compact SUV with a fun-to-drive personality and plenty of style. After 14 years on sale, the Tiguan is just in its second generation, but VW has given it a significant update for the 2022 model year that brings new tech, updated styling, and a refreshed interior.

2022 Volkswagen Tiguan The rear has been massaged with new badging and standard LED taillights. Volkswagen

The restyled Tiguan is available in four trim levels: S, SE, and SE R-Line Black. All models get a turbocharged 2.0-liter four-cylinder engine that makes 184 horsepower and 221 pound-feet of torque. An eight-speed automatic transmission and front-wheel drive are standard, but VW's 4Motion all-wheel drive can be optioned in.

Styling updates are the big story for the 2022 Tiguan. The front end is entirely new and carries design cues from the larger Atlas and Atlas Cross Sport. LED headlights are now standard, and an illuminated light line is available for the SUV's grille. On the rear liftgate, the Tiguan model name lettering also mirrors that of the Atlas, with the name spelled out underneath the VW logo.

2022 Volkswagen Tiguan Most trims get an 8-inch touchscreen.Volkswagen

Inside, the Tiguan now comes standard with heated seats, while a heated steering wheel and ventilated seats are available. Cloth upholstery is standard, while mid-range trims get leatherette. The top SEL R-Line comes with leather and a perforated leather-wrapped sport steering wheel. Front-wheel drive models come standard with three rows of seating as well, making the Tiguan one of the more family-friendly vehicles in its class.

2022 Volkswagen Tiguan The top trim gets upscale leather upholstery.Volkswagen

The base Tiguan S comes with a 6.5-inch touchscreen running Volkswagen's excellent MIB 2 software, but all others get MIB 3 infotainment software running on a glass-covered 8.0-inch touchscreen. The automaker notes that it's a capacitive touch system, which functions more like a smartphone than other infotainment systems, which sometimes require pressure to register a touch input. All Tiguans get a digital gauge cluster with an 8-inch display, while the top SEL R-Line upgrades to a 10.25-inch configurable gauge cluster that offers full-screen navigation and other views.

Pricing for the 2022 Volkswagen Tiguan starts at $25,995 for the base S trim with front-wheel drive. Adding all-wheel drive pushes the prices to $27,495. All Tiguan models will see a $1,195 destination charge tacked on at the bottom line.

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