New Logo

Volkswagen begins changing over 70,000 logos as new design arrives in the U.S.

The Volkswagen Atlas Cross wears the new VW badge.

Photo courtesy of Volkswagen AG

Earlier this year, Volkswagen announced that it was rebranding with a fresh logo that mixes together a touch of heritage with a dash of modernism. The successful formula was well-received, unlike BMW's rebranding efforts.

Volkswagen describes the new logo as, "a refreshed, minimalist take on the classic logo, allowing for more flexibility and versatility when it comes to the signature symbol. It's a modern and simpler version of the previous logo, which has identified the brand for over 70 years."

Volkswagen logo 2020Here, Volkswagen shows the major changes to the logo.Photo courtesy of Volkswagen AG

Like the BMW logo, the new VW design was meant to lead on digital first as the automaker works to move in tandem with the speed of innovation. For that reason, the new logo is flat and two-dimensional in appearance.

The redesign was led by Volkswagen Chief Designer Klaus Bischoff, who said, "My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand. Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications."

Along with the new logo, a new brand color scheme has been adopted. The bright blue colors of the past have been shifted to a more sophisticated deep blue done.

In 2019, 6.2 million vehicles were built with the old "VW" on their grilles and sales of those vehicles are beginning to wrap up. The new logo is now making its way to U.S. shores, with the first vehicle slated to receive it, the Volkswagen Atlas Cross Sport, arriving at dealerships.

The Atlas Cross is also home to VW's new "R" badging.

By mid-2020, the brand plans to complete the rollout of the rebrand across the 10,000 dealers in 171 markets spanning 154 countries.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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The ID. Buzz enters production in Europe soon.

Volkswagen

The Volkswagen ID. Buzz is one of the most anticipated EVs in a sea of desirable and exciting new vehicles. With retro styling and an all-electric powertrain, the van promises to be a funky, futuristic people-hauler with plenty of new tech. Today, VW handed out specs and information on the van during its global launch.

Volkswagen ID. BuzzInterior and exterior design ooze retro style. Volkswagen

Two configurations are available: A five-seat passenger version and a three-seat cargo version. Both ride on Volkswagen's modular electric drive platform (MEB), and both are rear-wheel drive. Power output lands at 201 horsepower and 229 pound-feet of torque, and the van's top speed reaches 145 mph.

Inside is where the magic happens. The passenger van features five seats, and in top models the seats come with massaging functionality. The three-person bench seat in the second row can be folded flat or folded 60/40, and the seat slides up to 5.9 inches front to back. Six-passenger seating is standard, but an extended wheelbase seven-seat configuration will be offered.

Inside, a ten-inch digital gauge cluster is standard, and pairs with a ten-inch infotainment touchscreen. A 12-inch display is available, and touch controls handle climate controls and audio volume. Rather than a traditional gear selector lever, Volkswagen uses a stalk mounted on the steering column. The Cargo version gets special storage functions, including a removal center console and several storage bins.

Volkswagen ID. BuzzBoth passenger and cargo configurations are offered.Volkswagen

ID. Buzz Cargo production starts in Europe early this year, with production of the standard van following shortly after. The European launch is scheduled for the third quarter of 2022, and the van will launch in North America in 2024. Volkswagen has not yet nailed down the model year for the new van, and will release more information closer to its release.

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