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Volkswagen changing brand name to Voltswagen in the U.S. on some vehicles

Some Volkswagens won't wear VW badging anymore.

Photo courtesy of Volkswagen AG

Editor’s Note: After sources from Volkswagen confirmed this story on backgroundto reporters on March 29, 2021, the company’s spokespeople went on the record on March 30, 2021 to explain that the name change is merely an April Fool’s joke gone awry.

The brand currently known as Volkswagen is going all-in on electric vehicles. The company's commitment to the powertrain change is so strong that they've decided to change their name from Volkswagen to Voltswagen, replacing the "k" with a "t".

The change was announced in an apparent public relations slip-up on the company's media page with a press release publishing today, March 29, instead of the intended date of April 29. The release was quickly pulled down. The change has been confirmed by the automaker and was first reported by USA Today.

According to mis-timed press release, Volkswagen's electric vehicles (EVs) will be badged 'Voltswagen' while gasoline-powered autos will wear the typical VW badge.

2017: Volkswagen ID. BUZZ Volkswagen says that a version of its ID Buzz vehicle is coming to the U.S. later this decade. Photo courtesy of Volkswagen AG

Volkswagen is currently amplifying its electric vehicle sales strategy going full steam into launching models like the ID.4, a small SUV, and promising that a production version of the ID Buzz, an electric concept that has its roots in the Volkswagen Bus, will make its way to U.S. shores as an electric vehicle.

Volkswagen Group, the brand's parent company, also owns Audi, which has developed an E-tron vehicle lineup that includes the E-Tron, E-Tron Sportback, E-Tron GT, and the forthcoming production version of the Q4 Sportback E-Tron concept car. Porsche, another Volkswagen Group brand, recently launched the Taycan all-electric sports car and the Taycan Cross Turismo wagon is on its way. Even sister company Lamborghini is getting in on the electrified powertrain bandwagon.

The automaker has plans to launch more than 70 electric vehicles worldwide by 2029 and sell 1 million by 2025. Those are lofty goals, though much of the optimism surrounding the target is bolstered by continuing government clampdowns that make driving gasoline- and diesel-powered vehicles more costly and scarce. These regulations most strictly affect European nations and China.

Though electric vehicles are growing in popularity, in many cases because of government incentives, Americans are only very slowing getting on-board with adoption. Take out Tesla sales and EVs represent very few sales in the U.S. at the moment. Click here to see a history of Volkswagen's modern electric vehicle development.

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Discontinued sedan

Volkswagen nixing Passat after 2022 model year

Racing Green Metallic is one of four exclusive colors for the car.

Volkswagen

After five decades on sale in the U.S., Volkswagen is pulling the plug on the midsize Passat. The explosion of SUVs' popularity and the need to shift production power to electric vehicles are behind the decision, which will take place after the 2022 model year. The cars have been built at the automaker's Chattanooga, TN plant since 2011, but the facility is being repurposed as VW's North American hub for electric vehicle assembly.

Volkswagen is giving the car one last hurrah, however, in the form of the Passat Limited Edition. The car features 18-inch wheels, LED headlights with an Advanced Front Lighting System, and an easy-open trunk. Inside, the cars come with sport seats wrapped in Vienna leather, memory seating, a Fender Premium Audio System, parking assistance, and parking sensors.


2022 Volkswagen Passat Limited Edition Each car gets a special model tag with its limited production number.Volkswagen


Only 1,973 of the cars will be built, and it will only be sold in four colors, each with its own limited production numbers that have special meaning for the Passat:

  • Aurora Red Metallic with Titan Black interior: 411 units to represent the original vehicle production code
  • Racing Green Metallic with Mauro Brown interior: 423 units to commemorate the Chattanooga 423 area code
  • Pure white with Mauro Brown interior: 524 units to signify the Chattanooga plant's May 24 opening date
  • Platinum Great Metallic with Titan Black interior: 615 units to signify six generations of imported Passats, one generation assembled in Chattanooga, and five decades of U.S. sales

Pricing for the 2022 Passat starts at $31,290, which includes a $995 destination fee. Adding Aurora Red Metallic drives the price up by an additional $395. Each car will receive a special number plate to designate its place in the limited production run.


2022 Volkswagen Passat Limited Edition The Passat Limited Edition gets several upscale features. Volkswagen

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Electric vehicle features

The VW ID.4 sounds futuristic

The ID.4 is VW's first electric crossover in the U.S.

VW

The Volkswagen ID.4 is finally here. The electric crossover offers compelling features, decent all-electric range, and a reasonable price. On top of all that, Volkswagen focused heavily on the electric experience with the ID.4, down to the sounds it makes in everyday operation.

Where many automakers seek to humanize electric vehicles with familiar gas engine sounds, Volkswagen hasn't bothered with any of that. Instead, the automaker's ID.4 electric crossover features several sounds that embrace the EV's place in the future of transportation.

On startup, drivers are greeted with a sound that Volkswagen says will alert them that the vehicle is ready to go. It's not at all unlike the flying saucer sounds heard in sci-fi movies decades ago, but it's a nice reminder of the ID.4's future-forward drivetrain.



In motion, VW gave the ID.4 what is known as an Acoustic Vehicle Alerting System, which helps alert people to the presence of a moving electric vehicle. Since the drivetrain doesn't make the same noises that a gas engine does, EVs can move almost silently at low speeds, so it's important to have some kind of warning sound.

Even the turn signal sounds received scrutiny in the ID.4's design, and while they're still fairly traditional, the sounds are subtle and pleasing overall. Beyond that, VW says it developed a library of sounds for typical vehicle control buttons and other functions that are exclusive to its electric vehicles. The goal, according to the automaker, is that the sound aligns with the vehicles' character, visual design, and features, and that people will be able to recognize a VW EV by its unique sound.

The ID.4 is just the first of several EVs that Volkswagen plans to release here in the United States. Larger family vehicles are on the horizon, and we may even see an electric revival of the legendary VW bus.

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