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Volkswagen changing brand name to Voltswagen in the U.S. on some vehicles

Some Volkswagens won't wear VW badging anymore.

Photo courtesy of Volkswagen AG

Editor’s Note: After sources from Volkswagen confirmed this story on backgroundto reporters on March 29, 2021, the company’s spokespeople went on the record on March 30, 2021 to explain that the name change is merely an April Fool’s joke gone awry.

The brand currently known as Volkswagen is going all-in on electric vehicles. The company's commitment to the powertrain change is so strong that they've decided to change their name from Volkswagen to Voltswagen, replacing the "k" with a "t".

The change was announced in an apparent public relations slip-up on the company's media page with a press release publishing today, March 29, instead of the intended date of April 29. The release was quickly pulled down. The change has been confirmed by the automaker and was first reported by USA Today.

According to mis-timed press release, Volkswagen's electric vehicles (EVs) will be badged 'Voltswagen' while gasoline-powered autos will wear the typical VW badge.

2017: Volkswagen ID. BUZZVolkswagen says that a version of its ID Buzz vehicle is coming to the U.S. later this decade. Photo courtesy of Volkswagen AG

Volkswagen is currently amplifying its electric vehicle sales strategy going full steam into launching models like the ID.4, a small SUV, and promising that a production version of the ID Buzz, an electric concept that has its roots in the Volkswagen Bus, will make its way to U.S. shores as an electric vehicle.

Volkswagen Group, the brand's parent company, also owns Audi, which has developed an E-tron vehicle lineup that includes the E-Tron, E-Tron Sportback, E-Tron GT, and the forthcoming production version of the Q4 Sportback E-Tron concept car. Porsche, another Volkswagen Group brand, recently launched the Taycan all-electric sports car and the Taycan Cross Turismo wagon is on its way. Even sister company Lamborghini is getting in on the electrified powertrain bandwagon.

The automaker has plans to launch more than 70 electric vehicles worldwide by 2029 and sell 1 million by 2025. Those are lofty goals, though much of the optimism surrounding the target is bolstered by continuing government clampdowns that make driving gasoline- and diesel-powered vehicles more costly and scarce. These regulations most strictly affect European nations and China.

Though electric vehicles are growing in popularity, in many cases because of government incentives, Americans are only very slowing getting on-board with adoption. Take out Tesla sales and EVs represent very few sales in the U.S. at the moment. Click here to see a history of Volkswagen's modern electric vehicle development.

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VW purchased the rights to the iconic Scout name and plans to make new EVs under the brand.

Volkswagen

Automakers bring back names and brands from the past all the time, but it's not every day that a major company purchases a brand name specifically for the purpose of reviving it. That's exactly what Volkswagen just did with Scout, the name of an ultra-popular off-road SUV that was built by International Harvester in the 1960s and 1970s.

As for the types of vehicles we'll see from the brand, we currently only have the renders to go on. The pickup truck and SUV both feature throwback styling that is reminiscent of the original Scout shapes. Beefy off-road tires and lifted suspension are the only other clues available in the drawings.

Volkswagen has its own EVs, and its other brands like Audi and Porsche have made significant progress with electric vehicles as well. That said, VW doesn't really have a solid off-road option from any of its brands at the moment, so the Scout purchase opens doors for the automaker in that arena.

The announcement sounds exciting, but we've still got plenty of time to wait before there's a Scout-branded EV on the roads. Volkswagen said the plan is to release vehicles by 2026, but it won't be sitting idle between now and then. The VW ID.4 is still very fresh and the automaker says it will launch a total of 25 new EVs in the U.S. by 2030.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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