Heritage

VW bids farewell to the Beetle on ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020’

The Beetle says goodbye tonight during New Year's Eve celebrations in Times Square.

Photo courtesy of Volkswagen AG

The Beetle has been synonymous with the Volkswagen brand practically since the beginning. Despite there being other memorable models in the VW lineup over the last 70 years, the Beetle remains an icon.

Tonight, on New Year's Eve, Volkswagen is bidding a fond "auf wiedersehen" to the car with a short film, to be played during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2020" on ABC. Titled "The Last Mile", the film is an animated take on a the story of a boy whose life has been influenced by the Beetle.

Beetle The Last Mile "The Last Mile" captures the emotions surrounding a life well lived with the Beetle by a man's side.Photo courtesy of Volkswagen AG

"The Beetle is easily one of the most recognizable cars in the history of automobiles," said Saad Chehab, senior vice president, brand marketing, Volkswagen. "Honoring it properly required a medium with just as much versatility and universal appeal as the car itself. While we chose the classic Beetle as the star of the animation, additional campaign components in Times Square honor the latter two generations of cars and their place and presence in American culture. We are proud of our past but our eye is on the future – hence our choice of New Year's Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport."

Eagled eyed watchers will see numerous pop culture references throughout the film including cameos from Kevin Bacon's character in "Footloose", an astronaut, and artist Andy Warhol. There's a sign proclaiming that its "Not a Lemon" and a cameo from Bravo TV host Andy Cohen in the 90-second spot.

You may want to grab the tissues.

The advertisement ends with the Beetle flying into the heavens and a new vision of the next generation of Volkswagen vehicles appearing.

If you don't want to wait until it airs on TV, you can view it here.

The Last Mile | Beetle Video courtesy of YouTube

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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An Infiniti Q60 drifts at Yokohama Harbor.

Photo courtesy of Infiniti

A new film showcases the drifting capabilities of a heavily modified Infiniti Q60. The coupe currently competes in the domestic top-tier drift championship in Japan even though the sports coupe is not sold there.

Before reaching the docks in Japan, the car was heavily modified having started its journey in America. The car was built to show off renowned restoration specialist Tatsuhiro Shibata's passion for the Infiniti brand.

The video features Shibata and his driver, Koudai Sobagiri putting the The hand-built model to the test and showing off near Infiniti's world headquarters in Yokohama, Japan. The closed course near Yokohama Harbor served as the set.

"In my eyes, the Q60 was the best looking of (the Infiniti lineup), but they didn't sell any in Japan. So we had to go to the U.S. to find one," Shibata says. "It's simple; I just wanted a good-looking racing car."

Tatsuhiro Shibata's Infiniti Q60

Photo courtesy of Infiniti

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This isn't the first time that Shibata has imported an Infiniti to Japan. His passion has led him to do so for the last decade. Shibata is not directly affiliated with Infiniti.

Following the film, Infiniti plans to release an exclusive behind-the-scenes look at the film and the Shibata Infiniti Q60. An exclusive story about Shibata's workshop, Sobagiri's path to drifting, and more will be released along with the behind-the-scenes film.

1,000HP INFINITI Q60: Drifting at the Docks www.youtube.com

The release of the film comes as Infiniti is playing catch up with much of their business plans. Amid falling sales and the COVID-19 pandemic, plans for two new models to be introduced had to be push to 2021 including the 2022 Infiniti QX55 and the forthcoming redesigned QX60.

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