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Paul Giamatti, Kieran Culkin star in short films promoting 2020 Volkswagen Atlas Cross Sport

Actors Paul Giamatti and Kieran Culkin star in a new series of commercials for the Volkswagen Atlas Cross Sport.

Photo courtesy of Volkswagn

Two cinematic stars will play a supporting role to the 2020 Volkswagen Atlas Cross Sport in a new series of short films designed to, in VW's words, "playfully challenge today's culture of excess and unregulated self-interest." The short films, titled, "The Accountant" introduce the SUV and its new ad campaign tagline, "Excessive Where it Matters".

Inn the first episode of the series, Paul Giamatti plays a high-profit accountant who struggles to curtail the spending of this wealthy clientele; one in particular played by Kieran Culkin. He advises against buying a solid gold jet ski, private plane, and tiger. Culkin's character calls the accountant to boast of his latest purchase, a Volkswagen Atlas Cross Sport. The accountant breathes a sigh of relief at the smart spending decision and feels he's finally gotten through to one of his clients – until he hears him arrive at a famous Las Vegas hotel and casino.

You can watch the commercial below.

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Viewers can watch the following two episodes on TV, digital, and social during March Madness.

According to a release, the new campaign challenges modern culture's obsession with self-interest.

"Excess in itself isn't wrong, but excess for the sake of showing off is," said Saad Chehab, senior vice president, Volkswagen brand marketing. "Americans shouldn't have to overextend themselves to drive a quality vehicle that garners celebrity style attention and respect. That's why we've made the Atlas Cross Sport Excessive Where it Matters.'"

The 2020 Volkswagen Atlas Cross Sport has a starting MSRP of $30,545 and a sloping rear roof, which defines it most from the boxier 2021 Volkswagen Atlas.

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The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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Volkswagen has chosen a name for its new SUV.

Photo courtesy of Volkswagen AG

The forthcoming new Volkswagen SUV will be called the Taos after the town in New Mexico. The name was chosen to specifically appeal to North American customers, who are the target market for the SUV, which Will slot below the Tiguan in the VW lineup.

“We're thrilled to announce the name for the newest member of the Volkswagen family," said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. "It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It's a small city that offers big things—from outdoor adventure to arts and design and great cuisine."

Taos New Mexico Taos, New Mexico is the namesake for a forthcoming Volkswagen model.Photo courtesy of Volkswagen AG

"We are excited that Volkswagen has named their sport utility vehicle after the town of Taos," said Taos Mayor Dan Barrone. "It's a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture."

Taos, New Mexico is a thriving small town of 6,000 people. It has a 400-year history and a 1,000-year-old Native American community just a few miles from the center fo town. Artists and skiers flock to the city, which is noted for its stunning landscapes.

Incidentally, Taos was also home to John Muir, an engineer turned mechanic, and author of "How To Keep Your Volkswagen Alive: A Manual of Step-by-Step procedures for the Compleat Idiot." First published in 1969, and illustrated by local artist Peter Aschwanden, this counter-culture guide to Volkswagen repairs quickly developed a popular following. The book, started in Muir's Taos shop, has helped keep countless VW models running, from Beetles and Buses to Type 3 and Type 4 models.

Volkswagen promises that the new Taos “will offer great value, excellent fuel economy, and great packaging, as well as advanced infotainment and driver-assistance features”.

The 2022 Volkswagen Taos will be revealed on October 13.

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