Paint

It took four years for Volkswagen to develop a fresh paint take on British Racing Green

Volkswagen specifically developed the new Racing Green paint for the 2021 Atlas.

Photo courtesy of Volkswagen AG

It can take five years or more to design a vehicle. Every nut and bolt, every weld, every piece of plastic and carpet has to be planned. Hours are spent with engineers and designers trying to meet in the middle while program managers attempt to keep them on budget.

One of the most often overlooked aspects of vehicle development is paint colors. It's the first thing people see when they look at the vehicle but most of them don't know how long it takes to develop just the right paint color. In the case of Volkswagen's new Racing Green, it took four years.

Volkswagen Atlas Basecamp Styling Package The green hue is a fresh take on British Racing Green. Photo courtesy of Volkswagen AG

The idea was formulated after gathering extensive market research and the input of VW employees from around the world. Volkswagen officially started the extensive process in 2017 at its North American Region designers. The team received a design brief after initial discussions at Volkswagen's HQ in Wolfsburg, Germany. The brief included information about the market and customer profile of the vehicle.

That profile was of an Atlas owner. Those that purchase the largest SUV in VW's lineup typically use their spacious model to run errands, transport up to seven, and perform daily tasks like commuting. While the vehicle must stand up to the wear and tear of daily life while delivering a competitive mass market price tag,

Volkswagen's designers understood that Atlas owners also want an emphasis on style. Though white is the most popular midsize SUV color in North America making up about 25 percent of sales, Atlas owners would be open to a new color that was both timeless and traditional. Red and blue are also popular colors, each claiming about 10 percent of sales.

The North American design team also looked at the vehicle's overall character. According to Volkswagen, "As a larger SUV, the Atlas tends to look best with understated colors that make it look more discreet. Bold colors can be overwhelming on larger models like the Atlas but can be a great fit for sportier models like the Golf GTI."

Volkswagen Atlas Basecamp Styling Package Volkswagen's team was charged with making a paint color that would work well for such a large vehicle- a big challenge. Photo courtesy of Volkswagen AG

The team's next step included pouring over hours of trend research and studying the market in an effort to predict what could be popular four years in the future.

"At the time, green was being adopted in industries like fashion, cosmetics, and interior design," said Jung Lim Park, Senior Color & Trim Designer at the Design Center California. "When consumers are willing to invest in a color by painting their living room walls green or buying a green couch, it is a good indication they will be willing to follow a similar trend in their next vehicle."

After receiving the North American designers' recommendations, designers and developers in Wolfsburg planed the model's color palette as well as develop and test colors that do not yet exist in the Volkswagen palette.

Designers also researched past color palettes. They discovered that a shade of Racing Green had bee used on the fifth-generation Passat from the 1990s.

According to VW,

"Racing Green is a similar shade to British Racing Green, which has been a popular enthusiast color in the automotive industry. The color came into existence during the turn of the 20th century when the Gordon Bennett Trophy was an international competition for automobile racing, and the national entries were differentiated by color. Cars competing in the Trophy were color coded by the country they represented: blue for France, black for Italy, red for the United States, white for Germany, and green for England. The first successful English car, a Napier, was painted a very dark shade of green that was at first called Napier Green, then British Racing Green when it was used by different automakers."

Designers settled on a new version of Racing Green for the Atlas after initially considering it for the 2020 Passat. While the new color may share a name with previous colors, it has an entirely different paint code and appearance.

Volkswagen describes what makes it different: "Previous VW models sporting the namesake color were direct callbacks to the classic British Racing Green, but the new color is a modern adaptation of it—the designers gave the classic color a darker hue and more metallic appearance to meet modern color trends."

Once the colors were developed and planned, a preselection workshop was held to facilitate a cross-functional company decision. That's fancy corporate talk for "getting all the integral players to the table." For the Atlas, that meant going to Puebla, Mexico for a workshop that included the Atlas product planning team, G3 (large vehicle) marketing, purchasing, and controlling. There, designers presented the color choices and received feedback.

The story doesn't end with the assembled personnel just selecting the new Racing Green. It ends with a new dark Mauro Brown interior color that was specifically requested by dealers. Racing Green was presented alongside Cypress Green and Burgundy Red. Cypress Green and Burgundy Red were ruled out.

The reason Racing Green made the cut is little more complex than "just because they like it." Unlike metallic colors that require two pipelines in the paint shop for application, Racing Green only requires one. The Atlas is produced at Volkswagen's Chattanooga, Tennessee plant, which has a paint shop that utilizes water-based priming technology resulting in only one pipeline being installed. Racing Green could easily be added to the paint rotation without a plant investment expenditure.

It passed the budget test. Then the recommendation was passed on to executives in the North American region, who signed off on it and sent their decision to the desks of Klaus Bischoff and Oona Scheepers, heads of VW design and trim, agreed on the final decision.

And now, here we are. Racing Green has a new life on the 2021 Atlas as a hue that gets darker green the closer you get to the car. It has a metallic finish that gives it a glossy and premium look.

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Nuts & Bolts

 
 

Photo courtesy of Ferrari

The Ferrari Omologata comes from a strong family tree filled with performance and Italian beauty. It's a one-off model that takes its DNA from seven decades of Ferrari GT tradition. The model has been crafted by a European client.

It's taken two years to complete the model since the presentation of the initial sketches. It's a model that took its inspiration from a variety of sources: racing heritage, sci-fi, and modern architecture.

A Ferrari 812 Superfast is the underlying package of the car, but the designers kept just the windscreen and headlights from the body. They set forth to create a model with smooth volume and undulating reflections. The car's front end is tapered and faced by a flattened oval grille. At the back, the car takes a more muscular stance, has deeply set taillights, and is finished off with a prominent spoiler.

Ferrari Omologata

Photo courtesy of Ferrari

Dressed in a triple layer of Ferrari's Rosso Magma paint and a racing livery the car combines track day prowess with daily drivability.

Inside, the car sports electric blue seats finished in a combination of leather and Jeans Aunde fabric with four-point racing harnesses. The rest of the interior is finished in black.

Unlike modern vehicles, the Omologata does not have a screen in the center of the vehicle, giving the model. a historic tinge. Metal parts on the dashboard and steering wheel are finished with the crackled paint effect associated with the great GT racers of the 1950s and 1960s as well as with Ferrari's engine cam covers. A hammered paint effect so often used in cars such as the 250 LM and 250 GTO finds its way on details such as the inner door handles and on the Ferrari F1 bridge.

The mid-engine car has a 6.5-liter V12 engine, harvested from the 812 Superfast. In that car is generates 789 horsepower and 530 pound-feet of torque. The engine is paired with a seven-speed dual-clutch transmission.

Ferrari isn't divulging the price of the Omologata.

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The Lamborghini Urus Graphite Capsule adds new interior and exterior color choices for buyers.

Photo courtesy of Lamborghini Automobili

Expressions in color and trim meet at the Urus Graphite Capsule, a collection of SUVs produced by super luxury automaker Lamborghini. The Urus itself sits at the intersection of performance and practicality, and is the best-selling model in the Lamborghini lineup.

The Urus Graphite Capsule lets buyers push the limit in a pick-and-choose fashion. Lamborghini will offer the Urus Graphite Capsule in four new exterior matte colors including white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car, the front, rear, and side sills, are all finished in the color.

Lamborghini Urus Graphite Capsule

Photo courtesy of Lamborghini Automobili

From there, buyers are able to choose from four tiny accent colors: orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal. Those accent colors are shown on the front splitter, door inserts, and rear spoiler.

The cabin of the Urus sports the same traditional design the SUV has had during this, its initial generation. The Urus Graphite Capsule check box adds dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The buyer's choice of exterior colors are carried over to the inside where upholstery is contrast stitched. Q-citura stitching and the embroidered Lamborghini logo reside on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

"The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment." said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. "The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini."

The Urus Graphite Capsule is available on Urus model year 2021. It has a starting MSRP of $218,009 in the U.S.

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