Speculation

Toyota seeks Trailhunter trademark, but for what?

Is a production version of the Toyota FT-4X Concept on the horizon?

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Earlier this year, Toyota made news with the revelation that they'd put in a trademark application with the United States Patent and Trademark Office (USPTO) for the phrase "Grand Highlander". Now, the company is making news for another trademark filing. This one is for the word "Trailhunter".

The trademark of "Trailhunter" was applied for under the "Automobiles and structural parts thereof" section of the application for a word mark as a standard character mark. This is identical to how the RAV4 Prime application was filed in November 2019.

It is different than other automaker trademark requests. For example, Ford Motor Company applied for the "Bronco Sport" work mark with a much broader specified area of commitment for the words:

"Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges"

The "Trailhunter" mark is currently in the 1B stage of the trademark process.Following the initial filing the USPTO reviews the application. From there, it is decided whether or not the application will be approved. Upon approval, the mark is published for opposition reaction. If it passes without opposition, a Notice of Allowance is issued. From there, a statement of use needs to be filed, then reviewed before the trademark is officially filed.

If the mark is not initially approved, there is a rebuttal process and subsequent amendments to the initial filing are allowed. After that process is complete, the Notice of Allowance can be issued, or the trademark request can be rejected outright.

For the "RAV4 Prime" mark, the entire process took about a year with the mark published for opposition in February 2020 and the registration was completed in December 2020. The "Bronco Sport" mark was published for opposition in April 2020 and has yet to reach the final approval stage.

So, what does it mean? Nothing is official yet. Some think that the Trailhunter may be a new small SUV that is trail-ready in the vein of the Ford Bronco Sport. I may line up against the RAV4 line the Escape and the Bronco Sport align in the Ford lineup. A few years ago Toyota debuted the FT-4X Concept, a four-door four-wheel drive crossover.

Toyota FT-4X Concept

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

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On the other hand, Toyota has been playing with the word "trail" for the 2021 model year, giving the Tacoma, Tundra, and Sequoia Trail Edition variants.

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Tesla quietly released the "toy" today.

Tesla

Tesla is known for being unpredictable, so today’s news is not totally shocking, despite being extremely cool. The automaker released a new vehicle today, but not for use on the road, and not for use by grownups. The Cyberquad for Kids landed today with a sophisticated feature set and a very adult price tag of $1,900.

The Cyberquad for Kids checks in at 122 pounds and can carry a person that weighs as much as 150 pounds. Two forward speeds include 5 and 10 mph settings, and reverse can reach 5 mph. Depending on the rider’s weight and speed, the Cyberquad for Kids can travel up to 15+ miles on a charge. Tesla says that an empty battery can take up to five hours to fully recharge.

A full steel frame underpins the quad, and though it’s being pitched for kids, the ATV features adjustable suspension, rear disk brakes, LED light bars, and a cushioned seat. The futuristic EV looks almost identical to the larger Cyberquad we saw during the initial Cybertruck demonstration.

A thorough set of assembly and troubleshooting directions are available on Tesla’s site, but despite the Cyberquad for Kids’ complexity, don’t get any ideas about using it on the street. Tesla recommends using it on sidewalks and for stunts, but I think we’re all looking forward to the eventual tidal wave of YouTube videos this thing is going to generate.

Tesla Cyberquad for Kids Kids 8 years and older, and up to 150 pounds can ride. Tesla

If you’re hoping to get a Cyberquad for Kids, you might be out of luck. Though it only launched today, it’s already out of stock. There’s no word on if more will become available. Those that were lucky enough to snag one should start receiving them in early 2022.

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New hot hatch

Toyota teases GR Corolla hatchback

The Instagram teaser contains many hints at the new GR Corolla.

Toyota

Toyota isn't always top of mind when it comes to performance cars, but the Japanese giant has a few tricks up its sleeve. There's the Supra, which the automaker partnered with BMW to produce and there's also the not-for-the-U.S. GR Yaris. The hotted-up hatchback features tremendous power and a four-wheel drive system, but buyers here can only watch jealously as our friends in Europe and elsewhere get all the fun. That's about to change for U.S. buyers, however, as Toyota has begun teasing the GR Corolla hatchback, which we will get.

The automaker posted a cryptic image to Instagram a month ago, but it's still making the rounds on the internet today, with users of the GR Corolla Forum still discussing the post today. The teaser, which is of the Corolla's interior, features hints as to what we might see when the car debuts. The navigation screen shows GR Four road, which points to the car's four-wheel drive system, while a G:16 on the clock in the gauge cluster represents the G16E-GTS engine that the car is expected to get. The GR Yaris also sports that engine, where it produces 268 horsepower and 266 pound-feet of torque.

Toyota GR Corolla GR, or Gazoo Racing, is Toyota's motorsport armToyota Europe

The GR Corolla should break cover next year, but we don't yet know if it will be a 2022 or 2023 model. As far as pricing goes, Toyota may pull out some surprises, but the car will likely be far more expensive than an everyday Corolla. The smaller GR Yaris is priced starting at nearly $40,000 in Europe, so the Corolla's price tag should be around or slightly above that number.

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