Speculation

Toyota seeks Trailhunter trademark, but for what?

Is a production version of the Toyota FT-4X Concept on the horizon?

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Earlier this year, Toyota made news with the revelation that they'd put in a trademark application with the United States Patent and Trademark Office (USPTO) for the phrase "Grand Highlander". Now, the company is making news for another trademark filing. This one is for the word "Trailhunter".

The trademark of "Trailhunter" was applied for under the "Automobiles and structural parts thereof" section of the application for a word mark as a standard character mark. This is identical to how the RAV4 Prime application was filed in November 2019.

It is different than other automaker trademark requests. For example, Ford Motor Company applied for the "Bronco Sport" work mark with a much broader specified area of commitment for the words:

"Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges"

The "Trailhunter" mark is currently in the 1B stage of the trademark process.Following the initial filing the USPTO reviews the application. From there, it is decided whether or not the application will be approved. Upon approval, the mark is published for opposition reaction. If it passes without opposition, a Notice of Allowance is issued. From there, a statement of use needs to be filed, then reviewed before the trademark is officially filed.

If the mark is not initially approved, there is a rebuttal process and subsequent amendments to the initial filing are allowed. After that process is complete, the Notice of Allowance can be issued, or the trademark request can be rejected outright.

For the "RAV4 Prime" mark, the entire process took about a year with the mark published for opposition in February 2020 and the registration was completed in December 2020. The "Bronco Sport" mark was published for opposition in April 2020 and has yet to reach the final approval stage.

So, what does it mean? Nothing is official yet. Some think that the Trailhunter may be a new small SUV that is trail-ready in the vein of the Ford Bronco Sport. I may line up against the RAV4 line the Escape and the Bronco Sport align in the Ford lineup. A few years ago Toyota debuted the FT-4X Concept, a four-door four-wheel drive crossover.

Toyota FT-4X Concept

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

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On the other hand, Toyota has been playing with the word "trail" for the 2021 model year, giving the Tacoma, Tundra, and Sequoia Trail Edition variants.

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Custom SUVs

Ford Bronco to rule SEMA this year

The Bronco RTR features a fun livery and several off-road upgrades.

Ford

The annual Specialty Equipment Market Association (SEMA) show is an opportunity for the aftermarket and manufacturers to come together on wildly customized vehicles and to show off the latest parts and tech in the space. Now that the Ford Bronco has finally made its way to the public, it's not surprising to see several wild SEMA takes on the hottest SUV to hit the market in some time.

2021 Bronco by Tucci Hot Rods The tracks are said to improve the Bronco's abilities in deep snow and ice.Ford

2021 Bronco by Tucci Hot Rods

The new Bronco is capable and rugged on its own, but Tucci Hot Rods felt it needed more. The shop gave it that boost with a set of tracks in place of wheels, which are said to be great for deep snow and ice. This Bronco features a 2.3-liter EcoBoost four-cylinder engine and a seven-speed manual transmission to go with its Mattracks 88-Series quad tracks.

2021 Bronco RTR Fun-Runner by RTR Vehicles

Vaghn Gittin Jr's RTR Vehicles imagined a Bronco package that could be installed at the dealer. The result is the Fun-Runner, which features several Ford Performance and Ford Licensed Accessories parts. It's based on a 2021 two-door Bronco Badlands, and comes with an eye-catching wrap, an Ultimate Dana 44 front axle, Ultimate Dana 60 semi-float rear axle, RCV Performance CV axles, and a performance intake for its four-cylinder engine.

2021 Bronco by BDS Supensions SEMA presents an excellent opportunity for shops to show off their skill and imagination.Ford

2021 Bronco by BDS Supensions

BDS is a subsidiary of Fox Shocks and has worked with Ford for quite some time. The results of that long-running relationship are on display with the BDS Bronco, which features Fox 2.5 PES coilovers, BDS rear adjustable control arms and track bar, swaybar disconnect, and 37-inch BFGoodrich KM3 tires. The Bronco's bumpers have been replaced with CrawlTek Revolution units that feature a recessed winch mount, recovery hooks and more.

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Supercharged V8 pickup

Watch the Ram TRX Lap the Nürburgring

The TRX looked awkward but completed the lap.

BTGDale via YouTube

The Ram TRX is a cartoonish truck with specs that would make most people shy away. Its size, sound, and imposing appearance live up to the hype laid out on the spec sheet, and its Hellcat-derived powertrain demands attention. The truck is one heck of an off-roader, too, but a recent YouTube video proves it can dance on a racetrack, too, though not as gracefully as the low-slung cars it passes.



The YouTubers took the TRX to the imposing Nüburgring in Germany to test its mettle on track. Unsurprisingly, the big Ram rolls over kerbs and is able to blast past several cars on the track. The biggest problem for the truck is its brakes, which end up cooked halfway through the lap. In between a few blasts of NSFW language, we can hear the driver note that his brake pedal is "about halfway to the floor," though he did retain some functionality after letting things cool off. The 6,400-pound truck would likely cook all but the most hardcore motorsport brakes.

The truck appears unmodified and looks to have just over 1,000 miles on the clock for the lap. Of course, the TRX looks about as at home on a track as a Mini Cooper would rock crawling, but the truck's 4.5-second 0-60 mph and 702 horsepower from its supercharged 6.2-liter V8 are more impressive than many sports cars.

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