SEMA360

Toyota Tacoma, Supra builds deliver two different types of extreme adventure

The Papadakis Racing Rockstar Energy Drink GR Supra is just one of the extreme builds Toyota is showing off during SEMA this year.

Photo courtesy of Toyota Motor Sales U.S.A.

SEMA isn't being held in the long rooms of the Las Vegas Convention Center. This year, specialty equipment makers are showing off their goods online in an event called SEMA360. Toyota is taking the opportunity to unveil six new builds, four of which they have already revealed.

"When SEMA decided to go virtual, we knew we wanted to be a part of it because when we commit to something at Toyota, we see it through no matter what, and this year is no exception," said Ed Laukes, group vice president – Toyota Division Marketing. "For 2020, we're celebrating pure performance, both on and off road. Supra and Tacoma are legendary brands with legendary performance, so it made sense to use them to set the stage this year."

Here's what they brought.

4WD Toyota Owner Magazine Overland-Ready Tacoma

4WD Toyota Owner Magazine Overland-Ready Tacoma

Photo courtesy of Toyota Motor Sales U.S.A.

From Toyota: "Seizing upon overlanding's growing popularity, the 4WD Toyota Owner Magazine editors dreamed up their own version of the ultimate rig with heavy duty features that align with Toyota's 'go anywhere and push your journey forward' ruggedness and reliability. This build, based on a Tacoma TRD Off-Road pickup, is a full-on outdoors lifestyle machine fitted with a Magnuson Superchargers Roots-type blower and is capable of carrying adventurers with room for their bikes, kayaks, and camping and hiking gear."

Ornamental Conifer GR Supra

Ornamental Conifer GR Supra

Photo courtesy of Toyota Motor Sales U.S.A.

From Toyota: "This bold project features one-of-a-kind, eye-catching artwork by Ornamental Conifer, the moniker for British artist Nicolai Sclater who is art director at Race Service, the Los Angeles creative agency and culture hub connecting people who share a passion for car and pop culture. Inspired by enthusiasts' GR Supra builds, Sclater started with a beautiful canvas, a 2021 GR Supra 3.0 Premium in Turbulence Gray, adding expressions like 'True to Form' and 'Lightning Response' as nods to past and present Supra attributes. Meticulously working with enamel paint and brushes, Sclater hand painted every letterform and graphic, a painstaking tribute to the lost art of sign painting."

GReddy Performance Formula D GR Supra

GReddy Performance Formula D GR Supra

Photo courtesy of Toyota Motor Sales U.S.A.

From Toyota: "Built by Ken Gushi Motorsports and GReddy Performance, driver Ken Gushi currently drives the No. 21 GR Supra in the 2020 Formula Drift Pro class. The build focused on three goals: efficiency, simplicity, and impact. As with all race cars, engineering a design that facilitates efficient and quick repairs can be the difference between winning and losing. The simplicity mandate pared down the package to only things needed in a pro drift racer, resulting in a simple and clean race car. Finally, impact – how the package resonates with drifting fans and accentuates the GR Supra's already stunning design – provides the visual and performance 'wow' factor fans enjoy."

Papadakis Racing Rockstar Energy Drink GR Supra

Papadakis Racing Rockstar Energy Drink GR Supra

Photo courtesy of Toyota Motor Sales U.S.A.

From Toyota: "Built by Papadakis Racing, the 2020 GR Supra with its powerful B58 inline six-cylinder engine proved to be an excellent foundation for the organization's latest racing project. Driven by 2015 Formula Drift champion Fredric Aasbo, the No. 151 GR Supra enjoys tremendous notoriety thanks to the nine-episode YouTube series that documented the build and earned more than 14 million views. Aasbo and the 1,033-horsepower GR Supra are currently in contention for the championship in the 2020 Formula Drift Pro class."

Teaser: GR Supra Sport Top

Teaser: TRD Sport Trailer




TRD Sport Trailer Episode 1 – https://youtu.be/Dibeq49ep44

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Nuts & Bolts

 
 

The Hispano Suiza Carmen Boulogne is an all-electric hypercar

Photo courtesy of Hispano Suiza

The Hispano Suiza brand has been around for more than a century. Now primarily known as an aerospace company, the automotive side of the business is attempting a revival, first with the Carmen's introduction and now with the Carmen Boulogne, a sportier take on the Carmen.

The Carmen Boulogne is a fully electric and exclusive hypercar that was designed, developed, and manufactured in Barcelona, Spain. The company will create just five examples for sale.

Its name origin stretches back to 1921 when Hispano Suiza made a racing version of its high-performance H6 Coupé and entered it in the George Boillot Cup, an endurance race lasting more than 3.5 hours around the French city of Boulogne. Hispano Suiza took the win at the race in 1921, 1922, and 1923.

Hispano Suiza Carmen Boulogne Photo courtesy of Hispano Suiza

The Hispano Suiza Carmen Boulogne delivers 1,098 horsepower and has an electronically limited maximum speed of 180 mph. The car can get form zero to 60 mph in 2.6 seconds and weighs 3,593 pounds. Its weight is 60 pounds less than the traditional Carmen, a number that was achieved by changing out traditional structural elements for a carbon fiber subframe, among other parts. Additionally, the entire body of the car is carbon fiber.

The car's 80 kilowatt hour battery gives it a driving range of up to 248 miles. That's similar to the range of the 2021 Ford Mustang Mach-E. Its battery is designed and produced in-house, and has fast-charging capability of more than 80 kilowatts, taking just 30 minutes to charge from 30 to 80 percent via a CCS2 fast charger. It also has CHAdeMO and GB/T charging options.

Each rear wheel of the car has two permanent-magnet synchronous motors. The torque deliver of each motor is controlled through a vectoring system honed by experience in Formula E racing. Off the line through 6,500 rpm, the car is capable of reaching 1,180 pound-feet of torque.

The face of the car has the same semi-circular headlights and scowl as the Carmen, with the difference of a copper-colored grille. Buyers can customize their model to include either suede or black Alcantara on the dashboard and door panels.

Hispano Suiza Carmen Boulogne

Photo courtesy of Hispano Suiza

The price of the Hispano Suiza Carmen Boulogne starts at $2 million USD, and its manufacturing process requires approximately twelve month of lead time.

The five units of the Carmen Boulogne hypercar join the 14 units of the Carmen to reach a total of 19 units in production, with the first unit ready to be delivered in 2022.

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The 2021 Kia Sorento is towing the numerals for the 2020 Times Square New Year's Eve ball drop ceremony across the country.

Photo courtesy of Kia Motors

The journey is underway. As many Americans are eager to close out 2020, Kia is working to make the end of the year happen in style. A 2021 Kia Sorento is hauling the iconic numerals for the One Times Square ball drop ceremony across the country with planned stops in Nevada, Arizona, Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, North Carolina, Virginia, Maryland, Pennsylvania, New Jersey, and New York.

"New Year's Eve is typically seen as a fresh start and a new beginning, and that holds true this year more than ever. With its rugged capability, the Kia Sorento will bring a little piece of the energy and fun of New Year's Eve in Times Square to people nationwide. This will also be a reminder that we're all in this together and that the New Year brings new opportunities and excitement," said Russell Wager, director, marketing operations, Kia Motors America.

2007 New Year's Eve Ball Drop Numerals Workers unload the giant '7' completing the "2-0-0-7" sign for the New Year's Eve celebration in Times Square December 13, 2006 in New York City.Photo by Mario Tama/Getty Images

The fourth-generation Sorento started its journey at Kia's North American headquarters in Irvine, California. Its journey will end in Times Square, the New Year's Eve heart of New York City, where the SUV and its cargo will be on display for three days along with other vehicles, before being installed on the top of One Times Square awaiting the iconic ball drop ceremony.

Kia lists the vehicle as being able to tow up to 3,500 pounds in the SX Prestige X-Line trim when equipped with the available factory-installed tow hitch, a $475 add-on.

At select points along the way, National Geographic will document the Sorento's journey, bringing stories from its stops to life through photography and video.

The publicity stunt culminates in the launch of a new creative campaign for the 2021 Sorento, which will debut during "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2021" on ABC. During the broadcast, you may see some Kia employees in the Times Square. They are there courtesy of the company, who will be hosting them at the event.

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