Super Bowl LV

Toyota's Super Bowl commercial gives viewers exactly what they don't want, study says

Toyota's Super Bowl LV ad features the story of a Paralympian.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

By their own account, Toyota is sharing messages of hope, strength, and social responsibility during its Super Bowl LV ad. According to a new study conducted by DISQO, that's exactly what Americans don't want to see.

The 60-second spot, titled "Upstream", features Team Toyota athlete Jessica Long's long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long's legs would have to be amputated due to a rare condition.

Long is currently the second most decorated Paralympian in U.S. history. A five-second "billboard" within the ad encourages people to "think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines", according to a release.

Toyota Super Bowl Toyota's Super Bowl LV ad looks to strike a hopeful tone.Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Toyota Super Bowl LV ad paralympics

DISQO surveyed 8,432 people in the U.S. on February 1 and 2 to dermine their level of excitement about the Super Bowl and the activities and activations surrounding the game. The study found that 31.8 percent of people are less excited about this year's Super Bowl than previous editions.

Further, 23 percent of respondents said that they would watch the Super Bowl with a smaller group this year due to the pandemic and 17.3 percent will watch at home instead of going out like they traditionally would.

Just 15.9 percent of those surveyed said that they want want to see Super Bowl ads discussing social issues. The vast majority (83.2 percent) want the ads to be funny and/or entertaining.

Only 35.1 percent of respondents said that they want to see Super Bowl ads ahead of the game. "Upstream", like GM's Norway-centric spot, was shown ahead of the Big Game.

Toyota's ad was created by Toyota's agency of record, Saatchi & Saatchi, in partnership with Dentsu and directed by Tarsem Singh. It will air in the first position in the commercial break before the two-minute warning in the second quarter.

Last year, Toyota showed off its new Highlander in a commercial starring Cobie Smulders that struck a less serious tone.

Trending News

 
 

Family-friendly three-row SUVs

Three of our favorite three-row SUVs for 2022

The Grand Cherokee L is available with two different powertrain choices.

Jeep

There are more three-row SUVs on sale than ever before, so it can be tough to make a choice between them. You need to balance space, performance, safety, and tech to make your decision, and doing your homework is important. To help you get started down the right path, we've selected three of our favorite three-row family haulers. These are SUVs that bring the latest features and excellent design features to help keep you and your family rolling. Let's get started.

2023 Toyota SequoiaThe Sequoia is all-new for the 2023 model year, and finally stands on level ground with its rivals.Toyota

Toyota Sequoia

Toyota gave the Sequoia a much-needed overhaul for the 2023 model year that brought it up to speed with its competitors. The thirsty V8 and outdated styling are gone, and in their place, Toyota installed a twin-turbo V6 with a hybrid system that produces 437 horsepower and 583 pound-feet of torque. A ten-speed automatic transmission and either rear- or four-wheel drive are available.

The Sequoia’s update brought a new infotainment system with a much more intuitive, fluid interface. It runs on a standard 8-inch or an optional 14-inch touchscreen. Toyota’s new software offers voice controls, standard wireless Apple CarPlay and Android Auto, and much more.

Inside, the Sequioa’s interior feels much more upscale and modern than before, and there’s plenty of room for the entire family and all their gear across its three spacious rows. Starting with the Limited trim, Toyota gives luxurious standard features, including heated and ventilated front seats, a larger touchscreen, a hands-free liftgate, and a heated steering wheel.

2023 Kia TellurideKia updated the ultra-popular Telluride for 2023 with refreshed styling and features.Kia

Kia Telluride

The Kia Telluride is easily one of the best family vehicles from the last ten years, and it offers great value on top of its functional characteristics. Kia updated the SUV for 2022 with a new 10.25-inch infotainment system and a highway driving assistance system.

The Telluride comes with a 3.8-liter V6 that produces 291 horsepower and 262 pound-feet of torque. It’s paired with an eight-speed automatic transmission and either front- or all-wheel drive. The SUV’s engine may not be the most powerful or thrilling, but it gets the job done and offers refined, smooth operation.

Kia equips the base Telluride with seating for eight, but the optional second-row captain’s chairs reduce capacity to seven. Interior fit and finish, materials, and styling are all far more upscale than the Telluride’s price tag would suggest, making the SUV an excellent family companion for longer road trips.

2022 Jeep Grand Cherokee LThe Grand Cherokee got a third row for the first time with the new L.Jeep

Jeep Grand Cherokee L

Jeep completely overhauled the Grand Cherokee for 2021 and added a new three-row “L” model shortly after. The new Grand Cherokee L features boxy, muscular styling that works with its stretched profile. Even with a new shape, the SUV is immediately recognizable as a Grand Cherokee.

Jeep offers two engines in the 2022 Grand Cherokee L. The base mill is a 3.6-liter V6 that makes 293 horsepower and 260 pound-feet of torque. A 5.7-liter Hemi V8 is available that produces 357 horsepower and 390 pound-feet of torque. Both come with an eight-speed automatic transmission and the V8 comes standard with four-wheel drive.

The L is more premium inside than most likely expect from a Jeep, but at the top end of the model line it’s deep into luxury territory, both on price and design. The Jeep is just shy of its competitors on interior space, but there’s still plenty of room for up to seven people. Top trims get luxury finishes like leather and woodgrain, and available tech like a rear-seat entertainment system helps keep everyone happy for the long haul.

Trending News

 
 

New minivan

Honda announces new Odyssey Sport

Sport is a new trim for the Odyssey minivan.

Honda

The Honda Odyssey may not be the most exciting vehicle in the world, but it's getting a new Sport model that at least makes it look the part. Honda will release the model for the 2023 model year, and the Odyssey line overall will be offered with a new Honda Service Pass, which includes two years of complimentary scheduled maintenance.

The Odyssey Sport slots into the Honda catalog between the EX-L and Touring trims. It comes with gloss-black exterior trim and black 19-inch wheels outside, and black leather with red stitching inside. The cabin comes with red accent lighting on the dash and in the footwells, and the roof pillars and headliner are both black. Under the hood, the Odyssey Sport gets the same 3.5-liter V6 from years past. It makes 280 horsepower and 262 pound-feet of torque, and comes paired with a ten=speed automatic transmission and front-wheel drive.

2023 Honda Odyssey SportThe Sport comes with dark exterior trim and unique leather upholstery with red stitching inside. Honda

All Odyssey models come with Honda Sensing safety equipment, which includes adaptive cruise control and pedestrian detection. The 2023 van hasn't been crash-tested yet, but the 2022 model earned a Top Safety Pick + award, so it's likely the new model will be rated similarly.

Honda Service Pass is a new program for 2023+ Honda vehicles. It covers routine scheduled maintenance for up to two years or 24,000 miles, whichever comes first. Under the program, buyers get free oil changes, tire rotations, and multi-point inspections.

Trending News