Advertising

New Toyota commercial celebrates 100 years of Negro Leagues Baseball

Toyota is celebrating the history of baseball's Negro Leagues in its new commercial.

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

When baseball players in the Negro Leagues showed up, they showed out. That's what the redesigned 2020 Toyota Highlander is trying to do with its sleek new exterior and refined interior. A new commercial from the Japanese automaker called "Home Team" looks to shine light on both.

This year marks the 100-year anniversary of Negro Leagues Baseball, the segregated alternative to Major League Baseball that existed prior to integration in the late 1940s. In honor of the centennial, Toyota opted to include a player from that era in their latest commercial.

James "Jim" Robinson, former captain of the Kansas City Monarchs is featured as the family patriarch in the spot, titled "Home Team." Robinson's career started after Jackie Robinson had made it to the Brooklyn Dodgers, in 1947. The young Jim Robinson played his first Negro Leagues game for the Philadelphia Stars at Yankee Stadium.

After also playing for the Indianapolis Clowns, Robinson earned an invite to try out for the St. Louis Cardinals. The Korean War interrupted his chance to try out then, but after serving 21 months in the military, he got another chance. After his tryout, the Cardinals assigned him to a Class B minor-league team.

Instead of accepting his fate, Robinson instead left the Cardinals affiliate and took his chances with the Kansas City Monarchs. It's a replica of that Monarchs jersey that Robinson wears in the Highlander commercial.

The Toyota commercial was filmed partly at the Negro Leagues Baseball Museum in Kansas City, Missouri.

"We are truly delighted that Toyota has chosen to honor the unsung heroes of the Negro Leagues this way," says Bob Kendrick, President, Negro Leagues Baseball Museum. "The passion, determination, and unwavering spirit from these individuals is truly an American story."

"Home Team" will begin airing on March 30, 2020.

Go behind the scenes of the commercial below.

Trending News

 
 

San Jose Hotel engineering manager Rocky Ontiveros, 60, wears a Texas mask on March 3, 2021 in Austin, Texas. Gov. Greg Abbott announced a new executive order that will end the statewide mask mandate and allow businesses to reopen at 100 percent capacity on March 10, 2021.

Photo by Montinique Monroe/Getty Images

Reporting by Automotive News indicates that despite Texas Governor Greg Abbott's executive order lifting the mask mandate statewide and allowing businesses to begin operating at 100-percent capacity again, automakers aren't changing their tune.

This executive order rescinds most of the Governor's earlier executive orders related to COVID-19. The original orders were put in place as a response to rising COVID-19 cases, and related hospitalizations and deaths, in 2020.

The new order removes state regulations and allows private businesses and individuals to decide on their mask wearing protocol and habits. There are currently mask mandates in 35 states and the District of Columbia.

There are fallbacks in place. A release from the Governor's office states, "If COVID-19 hospitalizations in any of the 22 hospital regions in Texas get above 15% of the hospital bed capacity in that region for seven straight days, a County Judge in that region may use COVID-19 mitigation strategies. However, County Judges may not impose jail time for not following COVID-19 orders nor may any penalties be imposed for failing to wear a face mask. If restrictions are imposed at a County level, those restrictions may not include reducing capacity to less than 50% for any type of entity."

Toyota

Toyota, which has a factory in San Antonio, Texas told a reporter with Automotive News that they are looking into the move but don't anticipate any immediate changes to their mask-wearing protocol. Toyota Motor Manufacturing, Texas, Inc. employs 2,542 people and makes the midsize Tacoma and full-size Tundra pickup trucks.

The automaker as has its North American headquarters in Plano, Texas, a northern suburb of Dallas. That facility employs around 4,400 people, most of whom have been working remotely for the better part of a year.

"The early read is – no change for us," said Scott Vazin, Group Vice President and Chief Communications Officer for Toyota Motor North America, when approached for comment by Automotive News.

Toyota assembly plants traditionally offers tours of its facility to the general public. Due to COVID-19, plant tours have been suspended at all Toyota manufacturing facilities including those in San Antonio; Jackson, Tennessee; Blue Spring, Mississippi; and Troy, Missouri.

General Motors

General Motors (GM) has a big footprint in Texas. The company employs 8,133 people in the Lone Star State and works with 297 suppliers in the state across 13 facilities. Additionally, as of 2020, there are 588 GM dealership franchises in Texas.

The company's Arlington Assembly plant is home to every new full-size SUV in GM's product lineup sold globally: the Chevrolet Suburban and Tahoe, GMC Yukon and Yukon XL, and the Cadillac Escalade. GM Financial is headquartered in Fort Worth and one of GM's IT Innovation Centers is located in Austin. Assembly plants get much of their power from wind energy harvested from Cactus Flats and Hidalgo wind farms.

There are GM Financial centers in San Antonio, Arlington, and Sugar Land; a customer service center in Austin; a parts distribution site in Fort Worth; GM Financial headquarters in Fort Worth; a commercial lending office and the South Central Regional Office are in Irving.

Patrick Morrissey, Director, Corporate News Relations at GM, told Automotive News, "We'll keep our COVID safety protocols in place to ensure we continue to protect our employees."

Trending News

 
 

Toyota is mobilizing, putting its money where its mouth is to help Texas affected by severe winter weather.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Winter Storm Uri impacted nearly every single one of Texas's 254 counties. North Texas-based Toyota Motor North America (TMNA) has pledged $1 million in relief for those affected by the storm. The aid is slated to serve both Toyota and Lexus customers and a variety of Texas-based non-profit organizations.

Over 60 Texas counties were part of the Federal Emergency Management Agency's (FEMA) recent Texas Severe Winter Storms (DR-4586-TX). It is currently categorized as an active disaster.

"We take our role as community leaders seriously, so when winter storms affected millions right in our back yard, our top priority became helping Texas get back on its feet after this ordeal," said Sean Suggs, group vice president of Social Innovation, TMNA. "Texans have supported our company in myriad ways, and we want to help our neighbors emerge from this storm stronger than ever."

The $1 million relief effort includes:

North Texas/DFW Metroplex

  • United Way of Metropolitan Dallas, in support of North Texas Cares and West Dallas nonprofits to quickly distribute funds to grassroots organizations: $450,000
  • North Texas Food Bank: $100,000
  • The Family Place and Genesis Women's Shelter to fund hotel rooms, food, and transportation for their clients: $30,000
  • Toyota employees will be able to support the needs of four North Texas community partners significantly impacted by the storms by purchasing items from their Amazon Wish Lists.

San Antonio

  • SAWS Community Pipe Repair Fund, through the San Antonio Area Foundation to assist individuals and families stay in their homes safely with funds for plumbing repairs: $100,000
  • Let's Help SA Fund to provide food, water and shelter: $200,000

Houston

  • United Way of Greater Houston to support the Greater Houston 2021 Winter Storm Relief Fund that supports local home repairs: $50,000
  • Houston Food Bank: $50,000
  • CrowdSource Rescue to provide food, water and fuel: $20,000

Additionally, Toyota will match up to $10,000 in individual employee contributions to nonprofit organizations recovering from the storm.

Toyota and Lexus Financial Services customers who are looking for loan and lease payment relief, and were impacted by the storm, may be able to receive assistance under a new Toyota program that has a variety of options for clients.

Trending News