Speculation

Goodbye Land Cruiser, hello Grand Highlander? Toyota's trademark filing hints at new model

The Toyota Highlander is currently the only three-row SUV that Toyota sells.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

On December 28, 2020, Toyota Motor Corporation filed a trademark request for the words "Grand Highlander" with the United States Patent and Trademark Office (USPTO). Does this mean that a larger Highlander is on the way? A more elegant one? Here's what we know.

The trademark of "Grand Highlander" was applied for under the "Automobiles and structural parts thereof" section of the application for a word mark as a standard character mark. This is identical to how the RAV4 Prime application was filed in November 2019.

It is different than other automaker trademark requests. For example, Ford Motor Company applied for the "Bronco Sport" work mark with a much broader specified area of commitment for the words:

"Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges"

The "Grand Highlander" mark is currently in the 1B stage of the trademark process.Following the initial filing the USPTO reviews the application. From there, it is decided whether or not the application will be approved. Upon approval, the mark is published for opposition reaction. If it passes without opposition, a Notice of Allowance is issued. From there, a statement of use needs to be filed, then reviewed before the trademark is officially filed.

If the mark is not initially approved, there is a rebuttal process and subsequent amendments to the initial filing are allowed. After that process is complete, the Notice of Allowance can be issued, or the trademark request can be rejected outright.

For the "RAV4 Prime" mark, the entire process took about a year with the mark published for opposition in February 2020 and the registration was completed in December 2020. The "Bronco Sport" mark was published for opposition in April 2020 and has yet to reach the final approval stage.

That's a lot to say, that the Grand Highlander mark may mean that something is in the pipeline, or it may not. We know for sure that the Land Cruiser is leaving the U.S. lineup soon. Toyota doesn't use the "Grand" name in any of its North American vehicles. But, it also doesn't mean that it won't.

But, what about a concept car? Toyota has been using alphanumeric names for their concept vehicles lately. The Lexus LF-1 Limitless, Lexus LF-30 Electrified, and the Toyota FT-4X Concept debuted a few years ago.

Could the filing allude to a new, super fancy Highlander? Maybe? It's hard to see how a super fancy Highlander would work to improve the differentiation between the Lexus and Toyota brands though. That's a line that the recent Venza arrival made even blurrier.

Will the Grand Highlander replace the Land Cruiser? Theoretically, a big three-row version of the Highlander that rides on the Tundra platform could be something Americans would buy. Is it something that Toyota would produce? They really do love to have a vehicle for every segment.

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The Bronze Edition model builds on the XLE trim.

Toyota

The Toyota Highlander entered its fourth generation for the 2020 model year, which brought sleek style, updated tech, and a premium-look interior. A new XSE trim joined the lineup for 2021, and for 2022, Toyota is adding a new hybrid-only Bronze Edition trim.

2022 Toyota Highlander Bronze Edition The Bronze Edition adds useful features, such as a hands-free power liftgate.toyota

The new Bronze Edition Highlander builds on the XLE trim with:

  • Rain-sensing wipers
  • Digital rearview mirror
  • Ambient interior lighting
  • Memory driver's seat with 10-way power adjustments
  • Hands-free power liftgate

Toyota notes that the Bronze Edition previews features that will show up with the greater 2022 Highlander release. Among them are the new Wind Chill Pearl color, which replaces Blizzard Pearl from the previous model, and height/tilt passenger seat adjustments.

2022 Toyota Highlander Bronze Edition The Highlander is a supremely comfortable SUV with room for the family.Toyota

The Highlander carries on into 2022 with a standard 3.5-liter V6 that makes 295 horsepower and 263 pound-feet of torque. It's paired with an eight-speed automatic transmission and either front- or all-wheel drive. A Highlander Hybrid is available, which mates a 2.5-liter four-cylinder engine with two electric motors. Combined system output is 243 horsepower. With the V6 on board, the Highlander can tow up to 5,000 pounds.

2022 Toyota Highlander Bronze Edition The Bronze Edition is available for Highlander Hybrid models.Toyota

All 2022 Highlander models get Toyota Safety Sense 2.5+, which includes a pre-collision system with pedestrian detection, road sign assist, full-speed adaptive cruise control, lane departure alerts, lane tracing assist, a sway warning system, and automatic high beams. Those features and the Highlander's excellent crash testing scores were good enough for the SUV to earn a Top Safety Pick + designation from the Insurance Institute for Highway Safety.

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New luxury full-size SUV

All-new 2022 Lexus LX 600 will be here soon

The new LX will go on sale in early 2022.

Lexus

The Toyota Land Cruiser and Lexus LX are among the most revered off-road vehicles of all time. Even so, Toyota is cutting the Land Cruiser in the U.S. after the 2021 model year due to slow sales. We will see its twin, however, as the 2022 Lexus LX was just announced. The full-size SUV will go on sale in the first quarter of 2022 and will bring all two new trims, more intuitive tech, and updated but familiar exterior styling.

2022 Lexus LX The new LX gets a twin-turbo V6 instead of a big V8, and its new platform shaves weight while improving rigidity.Lexus

The 2022 Lexus LX 600 comes in five trims: Standard, Premium, Luxury, F Sport, and Ultra Luxury. The new Ultra Luxury trim cuts the number of seats to four by replacing the rear bench with a pair of plush reclining captain's chairs. A rear entertainment system and large rear center console complete the top-level trim. Also new for 2022 is the LX F Sport, which brings Lexus' sharp appearance package to the LX for the first time. The F Sport gets exclusive 22-inch wheels, aggressive exterior styling, and sport seats with unique color schemes.

The LX is powered by a twin-turbocharged 3.5-liter V6 that produces 409 horsepower and 479 pound-feet of torque. It's paired with a ten-speed automatic transmission. The body-on-frame SUV rides on an all-new GA-F platform that Lexus says is 20 percent more rigid than that of the previous model. Lexus also carved 441 pounds out of the previous LX's platform weight.

2022 Lexus LX The LX is available in five trims, including a new top Premium Luxury model. Lexus

A new Active Height Control (AHC) system and adaptive suspension provide stability and a comfortable ride while retaining the LX's off-road capabilities. AHC allows the driver to select from three ride heights depending on the situation, and a low setting is available for entering and exiting the vehicle. Three wheel sizes are available, and the F Sport trim comes with a Torsen limited-slip differential.

Lexus updated the LX's cabin for 2022 with new infotainment system and a cleaner, more upscale design. A new dual-screen infotainment system is standard. The top 12.3-inch touchscreen handles audio and infotainment duties, while the lower 7.0-inch touchscreen is used for climate controls and related settings. The LX also gets Lexus' new infotainment software, which promises to be more intuitive and simpler than previous systems. Over-the-air updates will bring new features and update existing functionality, while voice controls can command audio, navigation, phone, and other vehicle settings.

2022 Lexus LX Ultra Luxury trim reduces seating capacity to four but makes the LX's cabin seriously plush.Lexus

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