Speculation

Goodbye Land Cruiser, hello Grand Highlander? Toyota's trademark filing hints at new model

The Toyota Highlander is currently the only three-row SUV that Toyota sells.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

On December 28, 2020, Toyota Motor Corporation filed a trademark request for the words "Grand Highlander" with the United States Patent and Trademark Office (USPTO). Does this mean that a larger Highlander is on the way? A more elegant one? Here's what we know.

The trademark of "Grand Highlander" was applied for under the "Automobiles and structural parts thereof" section of the application for a word mark as a standard character mark. This is identical to how the RAV4 Prime application was filed in November 2019.

It is different than other automaker trademark requests. For example, Ford Motor Company applied for the "Bronco Sport" work mark with a much broader specified area of commitment for the words:

"Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges"

The "Grand Highlander" mark is currently in the 1B stage of the trademark process.Following the initial filing the USPTO reviews the application. From there, it is decided whether or not the application will be approved. Upon approval, the mark is published for opposition reaction. If it passes without opposition, a Notice of Allowance is issued. From there, a statement of use needs to be filed, then reviewed before the trademark is officially filed.

If the mark is not initially approved, there is a rebuttal process and subsequent amendments to the initial filing are allowed. After that process is complete, the Notice of Allowance can be issued, or the trademark request can be rejected outright.

For the "RAV4 Prime" mark, the entire process took about a year with the mark published for opposition in February 2020 and the registration was completed in December 2020. The "Bronco Sport" mark was published for opposition in April 2020 and has yet to reach the final approval stage.

That's a lot to say, that the Grand Highlander mark may mean that something is in the pipeline, or it may not. We know for sure that the Land Cruiser is leaving the U.S. lineup soon. Toyota doesn't use the "Grand" name in any of its North American vehicles. But, it also doesn't mean that it won't.

But, what about a concept car? Toyota has been using alphanumeric names for their concept vehicles lately. The Lexus LF-1 Limitless, Lexus LF-30 Electrified, and the Toyota FT-4X Concept debuted a few years ago.

Could the filing allude to a new, super fancy Highlander? Maybe? It's hard to see how a super fancy Highlander would work to improve the differentiation between the Lexus and Toyota brands though. That's a line that the recent Venza arrival made even blurrier.

Will the Grand Highlander replace the Land Cruiser? Theoretically, a big three-row version of the Highlander that rides on the Tundra platform could be something Americans would buy. Is it something that Toyota would produce? They really do love to have a vehicle for every segment.

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The 2023 Sequoia is all-new and a huge improvement over its predecessor.

Toyota

The Toyota Tundra and Sequoia were two of the oldest vehicles on the market, but that's all different now. The new Tundra is already on the streets, and today Toyota released a load of specs and details on the all-new 2023 Sequoia. The full-size SUV gets a major update for the new model year with completely fresh styling, impressive new tech, and a powerful standard engine. We don't have pricing details yet, but Toyota says the 2023 Sequoia will be available starting in summer 2022.

2023 Toyota Sequoia In addition to new styling, the SUV gets a twin-turbo hybrid V6 powertrain and a load of updated tech.Toyota

Five trims of the Texas-built SUV will be offered: SR5, Limited, Platinum, TRD Pro, and Capstone. All 2023 Sequoia models get the impressive twin-turbo V6 hybrid i-Force Max engine from the all-new Tundra. It makes 437 horsepower and 583 pound-feet of torque, and sends it to the rear or all four wheels through a ten-speed automatic transmission. The powertrain delivers a max towing rating of up to 9,000 pounds, which is a solid number and a massive increase over the previous Sequoia.

Toyota offers automatic-leveling air suspension and adaptive suspension settings with modes for Comfort, Sport S+, and Custom. The Sport drive modes also improve throttle response and changes transmission shift points. The electric motor handles most propulsion duties below 18 mph, but after that the gas engine steps in. The motor is constantly involved when the truck is in Tow/Haul mode.

2023 Toyota Sequoia TRD Pro models get under-body cladding and beefier tires.Toyota

Similar to the high-end treatment given to the Tundra, Toyota will offer a Capstone trim for the new Sequoia that brings unique upholstery and trim materials, 22-inch chrome wheels, power side steps, American Walnut inlays, and more. That said, even the standard Sequoia SR5 offers plenty of standard gear. A 12.3-inch digital gauge cluster is standard, along with heated seats and more. An available Premium Package adds an enormous 14-inch infotainment display, power third-row seats, a hands-free liftgate, and additional power outlets.

Toyota Safety Sense 2.5 will also be standard for the SUV. The system includes a pre-collision system with pedestrian detection and daytime cyclist detection, adaptive cruise control, automatic high beams, and rear seat reminders. Blind spot monitoring with rear cross-traffic alerts is also standard.

2023 Toyota Sequoia The new Capstone trim is a super-plush trim with an interior rivaling those in many luxury brands.

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New full-size SUVtoyota

Toyota teases new SUV that could be updated Sequoia

The teaser image gives zero detail on the new SUV.

Toyota

Toyota recently retook the title of world’s largest automaker and has its sights set on refreshing some of its oldest models. The Tundra full-size pickup truck got the treatment late last year, and now we’re seeing teases of a new SUV from the auto giant. The image, released yesterday, is likely of a new Sequoia, which is based on the Tundra and is equally as overdue for a refresh.

2022 Toyota Sequoia If the tease is of a new Sequoia, it will replace the 15-year-old current-generation model.Toyota

After 15 years or so on sale in its current form, the Sequoia is old enough to earn a learner’s permit of its own at this point. All of its competitors offer newer and more intuitive technology, a larger variety of advanced safety gear, and more efficient powertrains. In the teaser, we can see a sharply chiseled rear quarter panel and shapely tail lights, but not much else. If it is a Sequoia, the styling marks a significant shift in the SUV’s outward appearance.

The shadowy image is the only tidbit Toyota has shared so far, but we can draw some information from the recently released Toyota Tundra pickup truck, with which the Sequoia typically shares a platform and powertrain elements. The all-new 2022 Tundra dropped the 5.7-liter V8 that powered it for years, in favor of a pair of twin-turbo V6 engines, one of which is a hybrid. That means we could see a new Sequoia with the same engines, delivering up to 479 horsepower.

2022 Toyota Sequoia We're likely to see a TRD off-road oriented model.Toyota

The new full-size SUV will likely also get some of the tech updates that Toyota bestowed upon the new Tundra. That could mean up to a 14-inch infotainment touchscreen with a new, more intuitive user interface and over-the-air updates. Refreshed safety features are almost certainly on the list of Sequoia changes as well.

Toyota hasn’t nailed down an official reveal date or any other information for the new SUV, but has said that more details are coming soon.

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