Speculation

Goodbye Land Cruiser, hello Grand Highlander? Toyota's trademark filing hints at new model

The Toyota Highlander is currently the only three-row SUV that Toyota sells.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

On December 28, 2020, Toyota Motor Corporation filed a trademark request for the words "Grand Highlander" with the United States Patent and Trademark Office (USPTO). Does this mean that a larger Highlander is on the way? A more elegant one? Here's what we know.

The trademark of "Grand Highlander" was applied for under the "Automobiles and structural parts thereof" section of the application for a word mark as a standard character mark. This is identical to how the RAV4 Prime application was filed in November 2019.

It is different than other automaker trademark requests. For example, Ford Motor Company applied for the "Bronco Sport" work mark with a much broader specified area of commitment for the words:

"Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles; land motor vehicle parts for passenger automobiles, pick-up trucks, sport utility vehicles, namely, shock absorbers, shock absorbing springs, vehicle anti-roll bars, braces for suspension struts, exterior metal decorative and protective trim, exterior plastic extruded decorative and protective trim, differentials, gear shifts, hoods, fascia, steering wheels, seat trim, parking brakes, wheels, brake discs, brake calipers, brake pads, engines, engine or motor mufflers, exhaust pipes, exhaust headers, air intakes, oil fill caps, coolant fill caps, engine valve covers, ignition coil covers, radiators, and exterior insignia badges"

The "Grand Highlander" mark is currently in the 1B stage of the trademark process.Following the initial filing the USPTO reviews the application. From there, it is decided whether or not the application will be approved. Upon approval, the mark is published for opposition reaction. If it passes without opposition, a Notice of Allowance is issued. From there, a statement of use needs to be filed, then reviewed before the trademark is officially filed.

If the mark is not initially approved, there is a rebuttal process and subsequent amendments to the initial filing are allowed. After that process is complete, the Notice of Allowance can be issued, or the trademark request can be rejected outright.

For the "RAV4 Prime" mark, the entire process took about a year with the mark published for opposition in February 2020 and the registration was completed in December 2020. The "Bronco Sport" mark was published for opposition in April 2020 and has yet to reach the final approval stage.

That's a lot to say, that the Grand Highlander mark may mean that something is in the pipeline, or it may not. We know for sure that the Land Cruiser is leaving the U.S. lineup soon. Toyota doesn't use the "Grand" name in any of its North American vehicles. But, it also doesn't mean that it won't.

But, what about a concept car? Toyota has been using alphanumeric names for their concept vehicles lately. The Lexus LF-1 Limitless, Lexus LF-30 Electrified, and the Toyota FT-4X Concept debuted a few years ago.

Could the filing allude to a new, super fancy Highlander? Maybe? It's hard to see how a super fancy Highlander would work to improve the differentiation between the Lexus and Toyota brands though. That's a line that the recent Venza arrival made even blurrier.

Will the Grand Highlander replace the Land Cruiser? Theoretically, a big three-row version of the Highlander that rides on the Tundra platform could be something Americans would buy. Is it something that Toyota would produce? They really do love to have a vehicle for every segment.

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New sports car

2022 Subaru BRZ pricing announced

The BRZ is all-new for 2022.

Subaru

Earlier this year, Subaru announced the all-new BRZ sports car, which is coming this fall to replace the previous generation of the car that was discontinued in 2020. It, along with its Toyota cousin, the 86, get more power, updated interiors, and better technology than their predecessors.

The BRZ Premium is the base trim of the car. It starts at $28,955 after destination. Adding an automatic transmission drives the price up by $1,600 to $30,555. The BRZ Limited starts at $31,455 after destination, which shifts to $33,255 with an automatic transmission.


2022 Subaru BRZ The BRZ's compact size and manual transmission make it enthusiast friendly.


The 2022 BRZ gets a new 2.4-liter four-cylinder Boxer engine that produces 228 horsepower. Part of the appeal of small, sporty cars like BRZ is that they are infinitely more fun to drive than larger, more computerized vehicles. To that end, the car comes standard with a six-speed close-ratio manual transmission. Buyers can opt to swap in a six-speed automatic transmission, but that almost defeats the point of the car. A Torsen limited-slip differential, vehicle stability control with track mode, and 17-inch wheels round out the car's standard performance features.

Inside, the BRZ comes with an 8-inch touchscreen that runs Apple CarPlay and Android Auto, Bluetooth, SiriusXM radio, and dual-zone automatic climate controls. A new gauge cluster display can show amps, coolant temperatures, or the car's lateral g-forces, and when track mode is engaged, the tachometer shifts from a circular to a color linear graph.


2022 Subaru BRZ An updated interior and tech are highlights of the new BRZ,

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New SUV

New Jeep Compass Coming Soon

The Compass gets a major update for 2022.

Stellantis/Jeep

The Chicago Auto Show is happening now, which means we've already seen a few new models and concepts. Just yesterday, Jeep introduced the new 2022 Compass compact SUV. It gets a new design inside and out, updated tech, and a load of new available driver aids. The Compass' refresh comes as new models from Ford, Subaru and others could cut into Jeep's off-road dominance.

As it was in previous model years, the new Compass is powered by a 2.4-liter "Tigershark" four-cylinder engine that makes 177 horsepower and 172 pound-feet of torque. It's good for up to 31 mpg on the highway in 2WD models and can deliver a max towing capacity of up to 2,000 pounds in 4WD models. A six-speed automatic transmission is standard for Compass Sport and Latitude 4X2 models, while all others get a nine-speed automatic transmission that can handle the 20:1 crawl ratio setting in the Trailhawk model.

An all-new Latitude LUX trim joins the Compass lineup for 2022 as well. It features leather upholstery, heated front seats, a leather-wrapped heated steering wheel, an eight-way power driver seat, a seven-inch full-color gauge cluster, and the larger 10.1-inch screen.


2022 Jeep Compass The new Compass is more upscale than its predecessor.Stellantis/Jeep


The Compass comes with a class-leading 8.4-inch infotainment touchscreen, but higher trims get an even larger 10.1-inch unit. It offers standard wireless Apple CarPlay and Android Auto, and runs Uconnect 5, a colorful, responsive infotainment system with advanced features and tech.

Several new safety features make an appearance, but most are added-cost options. The highway assist system offers a semi-autonomous driving feature, which Jeep says will become available later. Other tech includes traffic sign recognition, standard pedestrian/cyclist automatic emergency braking, a surround-view camera system, parallel and perpendicular parking assist, and a long list of more traditional advanced driver aids like blind spot monitoring and parking sensors.

The Compass lineup for 2022 includes five trims: Sport, Latitude, Latitude LUX, Limited, and Trailhawk. Pricing for the new Compass starts at $26,490, including a $1,495 destination charge. At the top of the lineup, the Trailhawk and Limited models both start at $32,890. It's expected to start arriving on dealers' lots in fall 2021.


2022 Jeep Compass New color schemes highlight the Compass' interior.Stellantis/Jeep

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