At last year's LA Auto Show, Toyota debuted the 2021 Toyota RAV4 Prime, a plug-in variant of the best-selling SUV in the U.S. Now that the model is about to go on sale, the Japan-based automaker has revealed how much it will cost.
The plug-in hybrid electric vehicle (PHEV) will have a starting MSRP of $38,100. Toyota will offer the model in just two grades: SE and XSE. Those two trim levels denote the SUV's underlying sporty drive characteristics according to traditional Toyota nomenclature.
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New Toyota RAV4 plug-in is the 2021 Toyota RAV4 Prime.
Photo courtesy of Toyota Motor Sales U.S.A. Inc.
While most PHEVs are designed to sacrifice power for range, the RAV4 doesn't. Its power plant is able to achieve 302 horsepower and can get to 60 mph off the line in 5.7 seconds. Toyota says that time makes the RAV4 Prime the quickest four-door model in their lineup.
The RAV4 Prime has 42 miles of all-electric range. Americans travel, on average, about 30 miles per day to run errands around town so theoretically whomever owns the SUV would be able to do all their errands without using a drop of gasoline. This range also gives the SUV the distinction of having the highest all-electric range of any plug-in hybrid electric (PHEV) SUV on the market.
Toyota estimates that the SUV will achieve 94 MPGe combined. According to the U.S. Department of Energy, the 2020 Subaru Crosstrek Hybrid, which is also a PHEV, gets 90 MPGe. The 2020 Land Rover Range Rover Sport PHEV gets 42 MPGe and the 2020 Volvo XC60 PHEV gets 57 MPGe. Each model listed comes standard with all-wheel drive.
All Toyota RAV4 models come equipped with standard Toyota Safety Sense 2.0.
2021 Toyota RAV4 Prime SE
The SE trim level has a unique front grille and lower front spoiler. Piano black exterior accents are featured throughout the body. The SUV rides one 18-inch painted and machined alloy wheels.
Its standard equipment list is fitting for its price point and includes heated front seats, eight-way power-adjustable driver's seat with lumbar support, a 7-inch multi-information display in front of the driver, blind spot monitoring and rear cross traffic alert technology, a leather-wrapped steering wheel and shift knob with red stitching, power hatchback, 8-inch infotainment touch screen, Amazon Alexa, Android Auto, and Apple CarPlay.
The car also comes standard with a 3-kilowatt-hour on-board charger.
The available Weather & Moonroof Package (+$1,665 upgrade) features a number of upgrades including a heated steering wheel, heated rear outboard seats, and rain-sensing windshield wipers with de-icer function.
2021 Toyota RAV4 Prime XSE
The 2021 Toyota RAV4 Prime XSE starts at $41,425 and builds on what is offered in the SE model. It's available with a two-tone paint scheme that pairs a black roof with select colors, including the Supersonic Red paint that joins the RAV4 lineup for the first time.
Toyota's list of features for the RAV4 Prime XSE includes 19-inch two-tone alloy wheels, vertical LED accent lights, paddle shifters, a moonroof, SofTex seats, wireless charging, ambient interior lighting, automatic dimming rearview mirror with HomeLink universal transceiver, and a 9-inch infotainment touch screen.
Toyota is also offering the model with a Premium Audio package that includes dynamic navigation and a JBL speaker system.
Available options for the XSE grade include:
- Weather Package (+$815)
- Heated Steering Wheel
- Heated Rear Outboard Seats
- Rain Sensing Wipers w/Wiper De-Icer
- Weather and Audio Package (+$2,435)
- Weather package plus:
- JBL Premium Audio
- Dynamic Navigation with 3 year trial
- Destination Assist with 1 year trial
- Weather with Audio and Premium Package (+$5,760)
- Weather and Audio package plus:
- AC (6.6kW) Enhanced Charger
- Digital Rearview Mirror
- 120V/1500W AC power outlet in cargo area
- Panoramic Moonroof
- Kick-Type Power Back Door
- SofTex®-trimmed seats with sporty red accents and stitching
- Bird's Eye View Camera
- 4-way power adjustable front passenger seat with seatback pocket
- Smart Key System on all doors
- Perforated Heated & Ventilated Front Seats
- Parking Assist with Automatic Braking
- Adaptive Front Headlight System
- Head-Up Display
Prices are manufacturer's suggested retail prices (MSRP) excluding the delivery, processing and handling (DPH) fee of $1,120. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. RAV4 Prime customers also may qualify for an $7,500 federal tax credit. Individual states have additional incentives that can be either be applied at time of purchase or via a rebate program, depending on the state. Individual state incentive information can be found at https://afdc.energy.gov/laws/state.
The 2021 Toyota RAV4 Hybrid goes on sale this summer.
