SEMA 2019

Toyota goes hard at SEMA with 9 super Supra builds

Toyota showed off nine Supra models among their lineup at the annual SEMA show.

Photo courtesy of Toyota

The Toyota Supra is finally for sale at dealerships and now things are getting fun. Aftermarket outfitters have gotten ahold of customer cars and Toyota has enlisted a few to go to extremes with their new SEMA builds.

The show selection is part of Toyota's celebration of 40 years of Toyota Racing Development heritage.

"2019 has proven a momentous year for Toyota and TRD," said Ed Laukes, group vice president, Toyota Division Marketing. "The eagerly anticipated 2020 GR Supra stole the show when it debuted at the North American International Auto Show in Detroit, and this year marks the 40th anniversary of Toyota Racing Development. From NHRA drag racing and drifting to the NASCAR and IMSA racing series, TRD continues to push the limits of what a Toyota can do."

Here's what they showed off.

The GRudge Match: GR Supra Heritage Edition

Photo courtesy of Toyota

This is a showdown. Ed Laukes vs. Rutledge Wood. They decided to hold a build off for the 2019 SEMA Show, and they're each building a 2020 GR Supra. This friendly competition, but there's a clear cut winner. The question is, which one is it?

This model is Laukes' entry. He tasked Marty Schwerter of Motorsports Technical Center to combine elements of the MKIV Supra from the late-90s with the new 2020 GR Supra. It's tuned to produce over 500 horsepower on a stock long block.

The GRudge Match: GR Supra HyperBoost Edition

Photo courtesy of Toyota

The GR Supra HyperBoost Edition is NASCAR analyst and broadcast personality, Rutledge Wood's Grudge Match entry. Wood worked with Rick Leos of Lucky Leos 17 Motorsports to transform the model into a 750-horsepower Supra beast. It features a 20-piece carbon-fiber wide-body kit.

GR Supra Performance Line Concept

Photo courtesy of Toyota

One part Supra, one part carbon fiber, this Supra was designed by Toyota Customizing & Development. Along with the carbon fiber aerodynamic components its has 19-inch forged aluminum wheels.

​GR Supra 3000GT Concept

Photo courtesy of Toyota

Toyota Customizing & Development also created the 3000GT Concept. It's a tribute to the iconic TRD3000GT Supra body kit of the mid-90s that was released in celebration of the Supra's success in JGTC competition.

GR Supra Wasabi Concept

Photo courtesy of Toyota

This is "a Supra for the masses according to the Toyota Genuine Accessory Team that developed the model. Dubbed the Wasabi Concept, the Toyota features Brembo B-M Brakes, Öhlins suspension upgrades, Toyota forged aluminum wheels, and Five Axis aero parts.

GR Supra Racing Concept

Photo courtesy of Toyota

Before the Supra became a reality in the marketplace, this concept was shown as a hint of what the model could be. It debuted in 2018 and gave a peek at the look of what a competition model could look like.

​GR Supra GT4

Photo courtesy of Toyota

This isn't the first time that the GR Supra GT4 has been shown. It first appeared at the 2019 Geneva Auto Show in March. Developed by Gazoo Racing (that's the GR in GR Supra), the model features an FIA compliant cage, racing suspension components, Brembo racing brakes, OZ Racing wheels and a number of motorsports components.

​NASCAR Xfinity Supra

Photo courtesy of Toyota

This Supra was built for Toytoa development driver Christopher Bell, who is racing the No. 20 Supra for Joe Gibbs Racing this year. He's currently atop the driver standings.

​GR Supra Pace Car

\u200bGR Supra Pace Car

Photo courtesy of Toyota

The Supra is competing in NASCAR for the first time this year, which gave Toyota the idea to make a pace car variant of the model. This model features TEIN coil-over suspension, Project Mu brake pads, HRE Forged P101 Monoblok wheels with Goodyear Eagle F1 Asymmetric 3 tires, and a Whelen LED light bar. The model is on its way to the next NASCAR race in Phoenix following SEMA.

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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The 2022 Toyota GR 86 is a revised version of the company's punchy sports car.

Photo courtesy of Toyota Motor Corporation

The 2022 Subaru BRZ has a new brother! The 2022 Toyota GR 86 has debuted, bringing with it much of the DNA also found in the Subaru, but with distinct Toyota looks inside and out, as well as unique tuning.

Despite sharing the same platform and being designed as part of a joint effort between the two companies, the GR 86 and BRZ have been designed to appeal to different customers. For its part, Toyota says that the GR 86 is "specially designed for sports performance, and provides direct and satisfying driving performance of the highest order". Not that the Subaru isn't.

The Toyota GR 86 and Subaru BRZ is nearly identical.Photo courtesy of Toyota Motor Corporation

As is natural with a co-developed car, the GR 86 and BRZ look extremely similar on the outside. Their noses are slightly different thanks to changed-up grilles (the GR 86 gets a GR-specific Functional MATRIX Grille) and air intakes. Toyota's has splice-like intakes that are reminiscent of what you'll find on the Prius and Avalon. Side sill spoilers help complete the motorsports-influenced look.

The two cars have almost the same dimensions as their predecessors. Their positioning on the road is designed to allow a lower center of gravity and enhance turning performance. This makes the small sports car particularly agile. The car's weight comes in just a smidge under 2,800 pounds.

Its body features aluminum roof panels and fenders. The front seats and mufflers have be redesigned for weight loss. Body rigidity has increased in the new model, which aids in stability on the road, as does the car's MacPherson suspension up front and double-wishbone rear suspension.

The front-engine, rear-wheel drive car shares an engine with the BRZ as well. The new 2.4-liter four-cylinder power plant is an upgrade from the 2.0-liter of old. The engine is capable of 228 horsepower and 184 pound-feet of torque (figures that mirror the Subaru). Its power cuts acceleration off the line to 60 mph down to 6.3 seconds from 7.4 seconds.

2022 Toyota GR 86

Photo courtesy of Toyota Motor Corporation

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In Japan at least, Toyota will offer the car with either a six-speed manual or six-speed automatic transmission. U.S. engine and transmission info has yet to be finalized.

The interior of the BRZ and GR 86 are nearly identical. The biggest change is Toyota's infotainment screen and a 7-inch TFT driver information screen that features a unique GR 86 opening sequence. Photos from the two companies show that Toyota offers orange or red carpeting in their car while Subaru sticks to black.

All GR 86 and BRZ cars come standard with Subar's EyeSight Driver Assist Technology. The system is a suite of safety features that includes adaptive cruise control, lane keep assist, and pre-collision braking and throttle management.

This isn't the last we'll see of the Toyota-Subaru partnership. The companies are committed to remaining allies and deepening their relationship.

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