Future Product

The new plan is to reboot Infiniti as 'Nissan-plus', rapid model rollout coming

Infiniti already has plans for a number of new vehicles in the works.

Photo courtesy of Infiniti Motors

It's no secret that Infiniti has been struggling with its brand identity. It shows right there on the balance sheet where sales are down significantly, suffering a fate similar to its parent company Nissan. But, there's a plan underway to change that.

Reporting from AutomotiveNews indicates that the brand will no longer be looking to go in the direction of other luxury manufacturers like Mercedes-Benz and BMW. Instead, they'll be considered "Nissan-plus" according to a representative from the company.

2020 Infiniti QX50The Infiniti QX50 is a premium compact SUV that is designed for comfortable cruising. Photo courtesy of Infiniti Motors

The move is part of a larger four-year turnaround plan made public by Nissan last week that advertised the introduction of 12 new models in the last 18 months. Infiniti vehicles were not explicitly part of that news release but we already know that the company plans to unveil the new QX55 and redesigned QX60 in the coming months.

AutomotiveMap has seen the 2020 Infiniti QX55 in person at a private media event and the 2021 Infiniti QX60 in picture form at the same event. The company also teased forthcoming electrification plans.

Infiniti COO Ashwani Gupta outlines what the plans for Infiniti are beyond then explaining that Infiniti and its parent company Nissan would begin sharing platforms in a move to slash costs. This is not unusual in the auto industry. In fact, Volkswagen Group has based its electrification strategy on flexible platforms that can be utilized by its Volkswagen, Audi, and Porsche brands, among others.

In addition to the platform sharing, Infiniti will share powertrains and assembly with its mass market counterpart. Today, Infiniti vehicles are made at six plants: two in Japan, two in China, one in Mexico, and one in Smyrna, Tennessee. The forthcoming QX60 is made beside the Nissan Pathfinder in the U.S. so we should see both redesigns at the same time (likely at the L.A. Auto Show later this year).

2020 Infiniti QX80Infiniti recently updated the interior design of its QX80. Photo courtesy of Infiniti Motors

Those new models will begin to rapidly roll out in 2023.

The U.S. and China will be the company's primary market focus as the company reshapes its brand. In the early part of the century, Infiniti was known for creating fresh versions of Nissan vehicles that were upmarket. The company abandoned this strategy in an effort to give the Infiniti brand its own unique line of models. With global sales in decline, the company appears to be reverting to old strategy to shore up its finances and future.

Infiniti isn't the only brand attempting to return to the successes of the late 90s and early 2000s. Acura has begun rolling out a bold strategy featuring performance-focused models, including the 2021 Acura TLX and TLX Type S.

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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Comfortable midsize sedan

2022 Nissan Altima: Three things to know

The Nissan Altima is a good value and a comfortable car.

Nissan

The Nissan Altima may not get the attention or the praise that the Toyota Camry and Honda Accord get, but it's a solid entry in an ultra-competitive segment. It's also one of few options in its class with available all-wheel drive. We spent a week with the 2022 Nissan Altima SR Midnight Edition with AWD and came away from the experience impressed. Here are three things to know about the car.

The 2022 Nissan Altima is a Good Value

With a starting price in the mid-$20,000 range and available all-wheel drive, it's hard to complain about value here. The Altima is still reasonably priced at the top end, where it maxes out at around $35,000 before options and fees. That's a great value for a spacious, comfortable car like the Altima, and with all-wheel drive it's a great all-weather commuter.

2022 Nissan AltimaNissan offers the Altima in several configurations.Nissan

2022 Altima Interior Space and Comfort are Generous

It's easy to ignore Nissan's Zero Gravity seats as another marketing buzzword, but they are legitimately comfortable and supportive in a way that not many others are. Available leather upholstery and contrast stitching give the interior an upscale feel, but even lower trims' cloth upholstery feels nice and works well from a visual standpoint. Up front, there's room for both passengers to stretch out, and the driver won't feel cramped on leg or headroom. Back-seat passengers get a similar treatment, as there's plenty of space for adults and kids. Parents will find an easy time loading and unloading car seats as well.

2023 Nissan AltimaThe Altima gets an update for 2023 with fresh styling and more tech.Nissan

The 2023 Nissan Altima Gets an Update

Nissan is refreshing the Altima for 2023 with a facelift, new tech, and better safety features. The new car will go on sale in the fall of 2022 and will come in several trims, including one with Nissan's truck VC-Turbo engine. The Altima's most noticeable update will be its front fascia, which is all-new for 2023. Nissan gives the car a fresh grille design that varies depending on the trim, and LED headlights will be standard. Nissan Safety Shield 360 is standard, and the Altima is available with all-wheel drive, ProPilot Assist, and more.

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