Future Product

The new plan is to reboot Infiniti as 'Nissan-plus', rapid model rollout coming

Infiniti already has plans for a number of new vehicles in the works.

Photo courtesy of Infiniti Motors

It's no secret that Infiniti has been struggling with its brand identity. It shows right there on the balance sheet where sales are down significantly, suffering a fate similar to its parent company Nissan. But, there's a plan underway to change that.

Reporting from AutomotiveNews indicates that the brand will no longer be looking to go in the direction of other luxury manufacturers like Mercedes-Benz and BMW. Instead, they'll be considered "Nissan-plus" according to a representative from the company.

2020 Infiniti QX50 The Infiniti QX50 is a premium compact SUV that is designed for comfortable cruising. Photo courtesy of Infiniti Motors

The move is part of a larger four-year turnaround plan made public by Nissan last week that advertised the introduction of 12 new models in the last 18 months. Infiniti vehicles were not explicitly part of that news release but we already know that the company plans to unveil the new QX55 and redesigned QX60 in the coming months.

AutomotiveMap has seen the 2020 Infiniti QX55 in person at a private media event and the 2021 Infiniti QX60 in picture form at the same event. The company also teased forthcoming electrification plans.

Infiniti COO Ashwani Gupta outlines what the plans for Infiniti are beyond then explaining that Infiniti and its parent company Nissan would begin sharing platforms in a move to slash costs. This is not unusual in the auto industry. In fact, Volkswagen Group has based its electrification strategy on flexible platforms that can be utilized by its Volkswagen, Audi, and Porsche brands, among others.

In addition to the platform sharing, Infiniti will share powertrains and assembly with its mass market counterpart. Today, Infiniti vehicles are made at six plants: two in Japan, two in China, one in Mexico, and one in Smyrna, Tennessee. The forthcoming QX60 is made beside the Nissan Pathfinder in the U.S. so we should see both redesigns at the same time (likely at the L.A. Auto Show later this year).

2020 Infiniti QX80 Infiniti recently updated the interior design of its QX80. Photo courtesy of Infiniti Motors

Those new models will begin to rapidly roll out in 2023.

The U.S. and China will be the company's primary market focus as the company reshapes its brand. In the early part of the century, Infiniti was known for creating fresh versions of Nissan vehicles that were upmarket. The company abandoned this strategy in an effort to give the Infiniti brand its own unique line of models. With global sales in decline, the company appears to be reverting to old strategy to shore up its finances and future.

Infiniti isn't the only brand attempting to return to the successes of the late 90s and early 2000s. Acura has begun rolling out a bold strategy featuring performance-focused models, including the 2021 Acura TLX and TLX Type S.

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The QX60 is all-new for 2022.

Infiniti

Infiniti has released detailed specs and features for its all-new QX60 SUV. The upscale family hauler will land later this year with a reasonable starting price, updated tech, a nicely appointed cabin, and plenty more. The automaker offers its new SUV in four trims, each of which is available with all-wheel drive: Pure, Luxe, Sensory, and Autograph.

The QX60 is powered by a 3.5-liter V6 that makes 295 horsepower and 270 pound-feet of torque. Front-wheel drive is standard, but all-wheel drive is available, and all models get a new nine-speed automatic transmission. Infiniti says that the gearbox has a low first gear that helps deliver better acceleration and power off the line, and taller upper gears for smoother cruising on the highway. The revised all-wheel drive system is more responsive and engages more quickly than the system in the previous model.


2022 Infiniti QX60 The QX60 gets leather and several luxury features as standard kit. Infiniti


An upgraded interior is in the cards for the new QX60, as all models now get leather, heated front seats, and a heated steering wheel as standard equipment. Front passengers' backsides are treated to Infiniti's excellent zero-gravity seats and a stiffer second-row seat frame reduces vibration and noise in the cabin. Infiniti says that the cabin itself has more sound-deadening materials and thicker glass in the second row, which together yield a 7 percent improvement in noise on the highway.


2022 Infiniti QX60 A digital gauge cluster comes on all but the base model.Infiniti


A 12.3-inch infotainment touchscreen is standard that runs wireless Apple CarPlay and Android Auto. Six USB ports, nine speakers, HD Radio Bluetooth, voice commands, and SiriusXM radio are also standard. All but the base Pure trim level come with a 12.3-inch digital gauge cluster, and the top Autograph model gets a 10.8-inch full-color head-up display and a smart rearview mirror.

The new QX60 goes on sale this fall in the U.S. and Canada. Pricing starts at $47,875 for the base Pure model and tops out at $64,275 for the top Autograph AWD trim.

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New electric luxury vehicles

Three new Mercedes-Benz EVs we can't wait to see

Mercedes showed off its electric future at the 2021 IAA Mobility show in Germany.

Mercedes-Benz

Mercedes-Benz is going electric, and though it only recently announced its firm plans to do so, it already seems that the German automaker is moving quickly toward that goal. At the 2021 IAA Mobility show in Munich, Mercedes showed off some of its upcoming electrified products. We've seen the EQS, a flagship electric sedan, but three newcomers made an appearance at the show.


Mercedes-Benz EQB EQB will be Mercedes' electric family SUV.Mercedes-Benz


EQB

EQB is the brand's family-sized SUV, offering seating for up to seven people. A long wheelbase of 111.3 inches and adjustable second-row seating allows more interior space for people and gear. Mercedes says the EQB will offer two powertrain configurations: The EQB 300 4MATIC will get 225 horsepower and the EQB 350 4MATIC will sport 288 horsepower. A front-wheel drive configuration will go on sale later and a long-range model will follow.


Mercedes-Benz Concept EQG The EQG will eventually become the brand's electric off-roader.Mercedes-Benz


EQG

Concept EQG is a preview of the eventual electrification of the Mercedes-Benz G-Class, its boxy, upper-crust off-roader. This concept is far closer to a design exercise than something we'll actually see in production, but it's an interesting demonstration, nonetheless. With 22-inch wheels, wild exterior lighting touches, and what the automaker says will be legendary off-road abilities, the EQG will be an exciting vehicle when it does make an appearance.


Mercedes-Benz EQE EQE will follow the EQS as a smaller, sportier electric sedan in 2022.Mercedes-Benz


EQE

EQE is the second car to use Mercedes' EVA2 electric architecture, following the EQS sedan. The car is currently scheduled for a staggered release in mid-2022 and will feature a more compact and sportier design than its predecessor. Mercedes says that the car will be available with either 19- or 21-inch wheels, and notes that its size is comparable to the current CLS coupe-sedan. The car offers an impressive range of up to 410 miles on a single charge from its 90kWh battery and special charging capabilities through the Mercedes me Charge network.

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