Future Product

The new plan is to reboot Infiniti as 'Nissan-plus', rapid model rollout coming

Infiniti already has plans for a number of new vehicles in the works.

Photo courtesy of Infiniti Motors

It's no secret that Infiniti has been struggling with its brand identity. It shows right there on the balance sheet where sales are down significantly, suffering a fate similar to its parent company Nissan. But, there's a plan underway to change that.

Reporting from AutomotiveNews indicates that the brand will no longer be looking to go in the direction of other luxury manufacturers like Mercedes-Benz and BMW. Instead, they'll be considered "Nissan-plus" according to a representative from the company.

2020 Infiniti QX50 The Infiniti QX50 is a premium compact SUV that is designed for comfortable cruising. Photo courtesy of Infiniti Motors

The move is part of a larger four-year turnaround plan made public by Nissan last week that advertised the introduction of 12 new models in the last 18 months. Infiniti vehicles were not explicitly part of that news release but we already know that the company plans to unveil the new QX55 and redesigned QX60 in the coming months.

AutomotiveMap has seen the 2020 Infiniti QX55 in person at a private media event and the 2021 Infiniti QX60 in picture form at the same event. The company also teased forthcoming electrification plans.

Infiniti COO Ashwani Gupta outlines what the plans for Infiniti are beyond then explaining that Infiniti and its parent company Nissan would begin sharing platforms in a move to slash costs. This is not unusual in the auto industry. In fact, Volkswagen Group has based its electrification strategy on flexible platforms that can be utilized by its Volkswagen, Audi, and Porsche brands, among others.

In addition to the platform sharing, Infiniti will share powertrains and assembly with its mass market counterpart. Today, Infiniti vehicles are made at six plants: two in Japan, two in China, one in Mexico, and one in Smyrna, Tennessee. The forthcoming QX60 is made beside the Nissan Pathfinder in the U.S. so we should see both redesigns at the same time (likely at the L.A. Auto Show later this year).

2020 Infiniti QX80 Infiniti recently updated the interior design of its QX80. Photo courtesy of Infiniti Motors

Those new models will begin to rapidly roll out in 2023.

The U.S. and China will be the company's primary market focus as the company reshapes its brand. In the early part of the century, Infiniti was known for creating fresh versions of Nissan vehicles that were upmarket. The company abandoned this strategy in an effort to give the Infiniti brand its own unique line of models. With global sales in decline, the company appears to be reverting to old strategy to shore up its finances and future.

Infiniti isn't the only brand attempting to return to the successes of the late 90s and early 2000s. Acura has begun rolling out a bold strategy featuring performance-focused models, including the 2021 Acura TLX and TLX Type S.

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The 2022 Infiniti QX60 is expected to hit the market later this year.

Photo courtesy of Infiniti Motors

The next-gen Infiniti QX60 is almost here. The long-awaited successor to the top-selling Infiniti model has been in the works for a while but the first official glimpse at the SUV happens today with the release of a teaser photo and video of the interior.

Billed as being "serene" and "spacious", the family-friendly crossover will retain its three rows of seating when it arrives stateside. It will also have premium leather appointments, intuitive technology, and ambient lighting, according to a release sent by the company.

The model was first teased in a private video shown to journalists in the autumn of 2019. Since there, a number of changes have been made. The fresh images show off a wide but not tall infotainment screen, similar to what you'd find on a Lexus or Hyundai. There's what appears to be a fully digital radio/climate controls screen on the center stack with physical dials for adjusting certain functionalities.

All-New 2022 INFINITI QX60 Tech Stories: Performance - Intelligent All-Wheel Drive (AWD) www.youtube.com

There's a quilted leather dashboard and long horizontal design feature that seamlessly covers the dashboard vents under one housing. Though not shown, the QX60 is expected to have a fully digital instrument cluster.

Infiniti has already divulged a few key details about the revised QX60. It will be powered by a 295-horsepower 3.5-liter V6 engine that is paired with a nine-speed automatic transmission. That's the same power plant that is in the 2022 Nissan Pathfinder. The SUV will be available with all-wheel drive. It's likely that the QX60 will have drive modes similar to those in the Pathfinder.

The model will have a 6,000-pound maximum towing capacity. A 3,500-pound maximum is standard.

Infiniti is promising a Sports drive mode where the movement, power, and control of the car are said to be similar to those in a sports car. Gears are held longer and engine braking helps along the way.

The 2022 Infiniti QX60 is expected to arrive in North American showrooms in the fall of 2021, followed by other markets worldwide. It will debut June 23.

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Lamborghini is accelerating its path toward an all-electric future.

Photo courtesy of Lamborghini Automobili

Lamborghini plans to electrify its lineup and now we know how fast that process will be going and what the company won't be focusing on. In a presentation, Stephan Winkelmann, President and CEO of Automobili Lamborghini, detailed that the super luxury automaker will "focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics" rather than fuel economy. Those words are magic to enthusiasts ears.

"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."

The three-phase approach to electrification starts this year. From 2021 to 2022, Lamborghini will focus on "presenting models paying tribute to the company's recent period of continuous success". Expect two new cars in the V12 model line-up to be announced this year.

By the end of 2024, the hybrid transition for the automaker will be well underway. In 2023 Lamborghini will launch its first hybrid series production car and by the end of 2024, the entire range will be electrified. The company's internal target for this phase is to reduce product carbon dioxide emissions by 50 percent by the beginning of 2025.

In this second phase, Lamborghini is committed to keeping the drive experience in focus as well as the application of carbon fiber materials, which the company sees as crucial in developing their new product lineup.

Lamborghini is committing to bringing the company's first fully-electric car to the market in the second half of the 2020s with a number of electric vehicles on the horizon. The automaker expects to introduce a fourth model.

The automaker has initiated an investment of 1.5 billion euros to create the pathway to electrification. The money will be spent over four years time.

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