Dealerships

Mitsubishi gains 10 new dealerships, including one in Houston

Mitsubishi Motors North America is adding 10 new dealerships in the U.S.

Photo courtesy of Mitsubishi Motors North America

Mitsubishi Motors North America has added 10 new dealer partners to its nationwide sales network. The company is also investing in dealership upgrades and launching a number of new models in the coming year.

The list of new dealerships includes:

  • Auto World Mitsubishi in Bedford, Ohio
  • Crossroads Mitsubishi-Lumberton in Lumberton, North Carolina
  • Foundation 45 Mitsubishi in Houston, Texas
  • KDK Mitsubishi in Brunswick, Ohio
  • Nielsen Mitsubishi in Rockaway, New Jersey
  • Redondo Mitsubishi in Redondo Beach, California
  • Route 17 Mitsubishi in Ramsey, New Jersey
  • South Shore Mitsubishi in Freeport, New York
  • Team Mitsubishi – Hartford in Hartford, Connecticut
  • Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio
Foundation 45 Mitsubishi is located just off I-45 on the east side of the interstate about halfway between Houston and Spring, Texas. It is next to CarMax.
Arrotta's Mitsubishi in Spokane, Washington also just completed construction, undergoing an extensive renovation as part of the brand's new Visual Identity Program. Dealerships that undergo renovations evolve to feature a retail space colored in muted black and gray tones with red accents. There is clean branding throughout the showroom and "Drive Your Ambition" brand messaging is present.

"We continue to invest in and improve every aspect of the vehicle shopping experience with our dealer partners, and we are thrilled to have 10 new partners join the Mitsubishi Motors brand," said Mark Chaffin, Chief Operating Officer, MMNA. "2021 is a pivotal year for Mitsubishi Motors, with one all-new and three substantially revised vehicles that are now arriving in dealer showrooms. New or long-standing, it's an exciting time to be a Mitsubishi dealer, and we're looking forward to working together with all of our dealer partners to make the most of this opportunity for mutual success."

New versions of the Mitsubishi Eclipse Cross and Outlander will be making their way to dealer lots in the U.S. The revised Eclipse Cross and completely redesigned Outlander are just two of the new models that Mitsubishi is planning to sell in North America this year.

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New technology is embedded into the brake caliper.

Photo courtesy of Brembo

Brembo is celebrating 60 years of brand braking history with the debut of a bit of its future. The New G Sessanta Concept is a peek at what the company sees as the future of mobility. It was inspired by the first brake caliper for motorbikes produced by the company, an innovation in 1972.

The company says that the core of the concept is LED technology, which is applied directly to the body of the caliper, a feature that is adaptable to every type of caliper they craft. Brembo sees the tech as being able to enhance the caliper's form and function serving as both an interface and an aesthetic. It will be able to "communicate directly with the user" and "adapt to the user's tastes and preferences". A new video released by Brembo shows the LED color changing via a smartphone app.

 New G Sessanta Concept The New G Sessanta Concept features interactive tech.Photo courtesy of Brembo

Brembo is often known for using bright, flashy colors on its calipers and the new light plays on that. The New G Sessanta is designed to be customizable via wireless technology. When a vehicle equipped with the caliper is stopped, the user can control the desired shade of light to express mood, enhance the style of the bike, or adapt it to the surroundings.

Additionally, the LEDs could use color and light to relay data and information regarding the conditions of the vehicle and caliper itself, or even help localize a parked vehicle by emitting a courtesy light.

Watch the video below to see the vision of the New G Sessanta come to life.

BREMBO “NEW G SESSANTA”: THE NEW BRAKE CALIPER CONCEPT SET TO SHAPE THE FUTURE OF MOBILITY www.youtube.com

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Motul has released a new line of lubricants for "rad" era vehicles.

Photo courtesy of Motul

Motul has been around for 168 years, far longer than automobiles. The new Classic Line of lubricants have been specifically formulated for cars slightly newer, those that are members of the "rad" era. Motul's Classic Line features oils, detergents, and additives that the company has engineered to enhance the performance of older powertrains while offering improved protection.

Each Classic Line lubricant features an additive package with high-zinc (ZDDP) and molybdenum (moly) for reduced friction and increased power. Synthetic base oils and adapted detergent levels of each formulation are suited for metals and gasket materials that are common of the era of vehicle manufacturing. Advanced additives ensure that the lubricants meet or exceed American Petroleum Institute (API) standards.

Motul Eighties 10W30 Motul's Eighties formulation is made for forced induction engine vehicles.Photo courtesy of Motul

The Classic Line's products have high-adhesion properties that are designed to provide excellent cold flow properties to prevent engine wear during start-ups and to coat and protect engine internals and running gear during the periods of prolonged storage that collector vehicles often experience.

Motul Modern Classic Eighties 10W40 meets the needs of forced induction engines while Modern Classic Nineties 10W30 was designed for the demands of high-revving engines with more modern valvetrains. Both Modern Classic oils are the first products to offer high ZDDP and moly for "rad" era collector cars from these two decades.

To get the new 2100 Classic Oil 15W50, Motul revised its 2100 oil to better lubricate and protect naturally aspirated and forced induction engines with flat tappet cams common to the vehicles in the 1970s and beyond.

Motul Classic 10W50 Classic vehicles have different needs and their lubricants have a different formation than Eighties and Nineties branded oils.Photo courtesy of Motul

Classic Oil 20W50 is designed for hot rods, muscle cars, and collector vehicles, and uses additive packages fortified with ~1,800 ppm of ZDDP. According to Motul, this oil provides "improved protection for flat tappet or high-lift cams and high-performance engines with tighter tolerances and older elastomer gaskets; the medium detergent level also makes Classic Oil 20W50 an appropriate break-in oil for newly refurbished engines".

Straight-weight Classic Oil SAE 30 and SAE 50 are mineral monograde engine oils with low detergent levels, blended specifically for gasoline or diesel four-stroke engines generally produced before 1950.

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