Survey Says

Survey: Majority of Americans aren't excited about the Hummer coming back

GMC recently announced that the Hummer is coming back to life as an electrified truck.

Photo courtesy of GMC

A survey of 20,264 Americans 18 years old and older nationwide has revealed that the country is less enthusiastic about the return of the Hummer than General Motors is. A lot less enthusiastic.

Piplsay conducted the survey following the brand announcement and corresponding Super Bowl commercial. Only 51 percent of those surveyed said that they had seen the commercial during the Big Game. That means that nearly half of those respondents either didn't see the ad or don't remember seeing it.

Tesla Cybertruck The Tesla Cybertruck is viewed as the Hummer EV's competition.Photo courtesy of Tesla

Of those that say they saw the commercial, 17 percent said it was "good" and another 17 percent described it as "awesome". Fourteen percent thought it "okay" and three percent said it was "not great".

While 49 percent of those that responded said that they were excited to see the new Hummer, 15 percent said that they weren't. A whopping 36 percent answered saying that they "don't care" about the vehicle.

The excitement is higher among millennials than baby boomers. Sixty-two percent of the younger set are excited about the Hummer while just 54 percent of boomers are.

Reactions to the next question were quite mixed. Pollsters asked, "GM has brought back the 'Hummer' name for its EV. Does that excited you?" Forty percent answered in the affirmative. Twenty-three percent said "no" and that they still "identify it as a gas guzzler". Thirty-seven percent answered "I don't care."

The split between respondents is about the same when asked if the Hummer EV will be a threat to the Tesla Cybertruck. Respondents answered: 40 percent "not sure", 35 percent "yes", and 25 percent "no".

Trending News

 
 

The 2021 Audi E-Tron is able to tow a modest amount.

Photo courtesy of Audi AG

Discussing electric vehicles (EVs) today is a funny thing, because the models people are most excited about haven't yet hit the market. That's even more true for EVs with towing capabilities, as electric pickup trucks won't start leaving factory assembly lines until mid-2021 at the absolute earliest, and most are months behind that ambitious timeline. Still, looking at what we can buy today, along with models that will soon be available, we can get a good feel for where the EV world stands on towing.

As we get closer to the end of 2021, we'll start to see even more electric vehicles with respectable towing capacities. GMC has been quiet on the capabilities of its Hummer EV, but its power numbers and size indicate that it'll be one to watch. Ford already towed a freight train with a prototype of its EV pickup, but again, no word on actual numbers. We also know that Chevrolet will roll out an electric pickup of its own, but don't count on seeing the Silverado name on the electrified model.

2022 GMC Hummer EV The 2022 GMC Hummer EV is expected to arrive late this year. Photo courtesy of GMC

It's important to remember that towing capacity is different than payload capacity, which deals with the weight of the vehicle itself, plus any fluids, passengers, and cargo. It's also good to note that most vehicles, even today's gas pickup trucks, need to be properly equipped before they're able to tow anything, trailer or otherwise. Many vehicles, such as the Tesla Model Y on our list, require a towing package, which adds a hitch and other hardware, as well as software patches to handle the strain that towing puts on the vehicle.

Don't get caught up in fancy range and torque numbers, because just like their gas counterparts, EVs will be nowhere near as efficient while pulling a trailer. There's some dispute over whether the outrageous torque claims from GMC and Tesla are real, or an engineering flim-flam meant to tempt an unknowing public.

If you're looking for an EV and need to tow, this is a decent time to be in the market, but the longer you can wait the more selection you'll have. Be prepared to open your wallet for an electric vehicle of any type, however, because most are currently more expensive than comparable gas models. No matter where you end up with your next towing rig, gas or electric, be sure you understand your vehicle's capabilities and your own skill before hitting the road.

Tesla Model Y

Tesla Model Y

Photo courtesy of Tesla

Towing Capacity: 3,500 pounds
It may seem farfetched that an electric crossover could tow a trailer, but the three models on our list that you can actually walk out and buy today are crossovers. The all-wheel drive Model Y is rated at up to 3,500 pounds but must be equipped with a $1,200 tow package, which includes a high-strength steel tow bar with two-inch hitch receiver, a trailer harness with NA 7-pin standard connector, and a tow mode software package. That's on top of the Model yYs ability to carry up to seven people and blistering performance.

Hyundai Ioniq 5

2022 Hyundai Ioniq 5 Photo courtesy of Hyundai Motor Group

Towing Capacity: 3,500 pounds
Like its corporate cousin, Kia, Hyundai is set to debut a surprisingly capable small EV for 2022. The Ioniq 5 brings quirky forward-looking style to the table, along with a stout 3,500-pound tow rating. Hyundai says that the Ioniq 5 will sport a driving range of between 250 and 300 miles, and notes that it will be available with two powertrain options, one that can deliver 215 horsepower and a more powerful unit with 315 horsepower. The Hyundai offers a clean, futuristic cabin with two large driver-oriented screens, and will be available with semi-autonomous driving features.

Rivian R1T and R1S

Rivian R1S

Photo courtesy of Rivian

Towing Capacity: 11,000 pounds
Rivian captured everyone's attention with big investments from Ford, Amazon, and others, but it will also be one of the first companies to deliver an electric pickup truck when the first units land in late 2021. The R1T is a compelling electric truck with supercar acceleration, legitimate off-road chops, and the ability to tow up to 11,000 pounds, which puts it on par with some of the best full-size trucks available today. Making things even better for Rivian buyers, the company's R1S SUV will sport much of the same capability and a towing capacity of up to 7,700 pounds.

Tesla Cybertruck

Tesla Cybertruck Photo courtesy of Tesla

Towing Capacity: 14,000 pounds
The Cybertruck's unveiling press event was weird on a bunch of levels, from Elon Musk's theatrics to a broken window, of all things. But if any of the specs that were laid out at the event and soon after are true, the funky Tesla will be a revelation for people needing to tow heavy loads. Mixed in with a bunch of other eye-popping specs are the towing numbers. In its most basic configuration, Tesla says the traditional Cybertruck will be able to tow up to 7,500 pounds, but in its most capable configurations the truck is said to tow up to 14,000 pounds.

It's important to take a step back for a moment and note that nobody's actually driven or tested the Cybertruck and things could change drastically before it actually reaches the market.

Audi E-Tron Sportback

2021 Audi E-Tron Sportback Photo courtesy of Audi AG

Towing Capacity: 4,000 pounds
Audi's electric offerings range from cushy premium crossovers to red-hot electric sports sedans, and some can tow an impressive amount. The E-Tron Sportback is one, and with the ability to tow up to 4,000 pounds, it can take the whole family, all of their gear, and pull a small trailer at the same time. On top of that, the Audi's interior is packed with upscale materials and useful tech.

Volvo XC40 Recharge

Volvo XC40 Recharge side plug Photo courtesy of Volvo Cars

Towing Capacity: 3,307 pounds
The funky XC40 crossover got an all-electric model a couple of years ago, and though it's small, the Recharge EV model can tow up to 3,307 pounds. The crossover's upright and slightly boxy shape give it excellent headroom inside, and the folding seats inside open up the storage area to a decent 47.39 cubic feet of cargo space. To sweeten the pot, Volvo offers the XC40 Recharge with several desirable feature, such as a panoramic sunroof, a large touchscreen infotainment system, and the latest advanced driver assistance tech.

Kia EV6

2022 Kia EV6 GT-Line Photo courtesy of Kia Motors

Towing Capacity: 3,500 pounds
Despite its name being strikingly similar to a popular band from the 1990s, the Kia EV6 has some serious capability. When properly equipped, it can tow up to 3,500 pounds which is more than enough for a small boat or trailer. That's impressive for such a small vehicle, but the Kia offers more than that, with futuristic looks, an available long-range battery, and an open, airy cabin.

Volkswagen ID.4

2021 Volkswagen ID.4: Exterior Photo courtesy of Volkswagen AG

Towing Capacity: 2,200 pounds
The Volkswagen ID.4 isn't the most powerful vehicle on our list, but it's got just enough capability to get the job done for folks wanting to pull a small trailer or boat. The ID.4's tow rating of 2,200 pounds may not be all that impressive, but its price tag, upscale interior, and clever features make it a compelling choice among small electric crossovers. The ID.4 also gets a slew of advanced driver aids, many of which are standard, as well as a 10.0-inch infotainment touchscreen with navigation.

Polestar 2

2021 Polestar 2 Photo courtesy of Polestar

Towing Capacity: 2,000 pounds
The Polestar 2 lands just under VW ID.4 at the low end of the towing spectrum, with capability of pulling up to 2,000 pounds. Volvo's sub-brand offers plenty of other compelling features for the vehicle that more than make up for the slight lack of towing ability. Polestar says the 2 can accelerate from zero to 60 mph in under five seconds, and notes that the vehicle is built with the goal of being as sustainable as possible in the areas of battery design and manufacturing.

Tesla Model X

2021 Tesla Model X Photo courtesy of Tesla Motors

Towing Capacity: 5,000 pounds
Tesla's funky gullwing-doored crossover is weird, expensive, and surprisingly capable. When properly equipped, the Model X can tow up to 5,000 pounds. It's also blazingly quick, and in some configurations can reach 60 mph from a standstill in just 2.5 seconds. Teslas are also known for their technology, and the Model X is no different. It can be equipped with advanced driver assist systems and comes with one of the largest and most functional infotainment touchscreens on the market today.

Hyundai Kona Electric

2020 Hyundai Kona Electric Photo courtesy of Hyundai Motor America

Towing Capacity: 2,800 pounds
Hyundai's EV offerings are growing in number and sophistication, and no vehicle illustrates that point better than the Kona Electric. The tiny but mighty Hyundai Kona Electric is able to tow up to 2,800 pounds when properly equipped, and with an MSRP that lands well under $40,000, it brings a healthy dose of value to the table as well. Though the Kona isn't offered with all-wheel drive, its 201-horsepower electric motor is strong enough to propel it from zero to 60 mph in a little over six seconds.

Audi E-Tron

2021 Audi E-Tron

Photo courtesy of Audi AG

Towing Capacity: 4,000 pounds
Another crossover. This time from a legacy European automaker with a catalog full of premium vehicles. The E-Tron is powered by twin electric motors with up to 402 horsepower and 490 pound-feet of torque. On top of that, it's got a top speed of 124 mph and a cabin packed with upscale materials. Audi also says that the E-Tron is good to tow up to 4,000 pounds, which is plenty for a small trailer or boat.

Trending News

 
 

The Noid chases a Nuro 2 around Houston in a new commercial.

Photo courtesy of Domino's

The largest pizza company in the world, which got its start thanks to a Volkswagen, is welcoming back its biggest nemesis: the Noid. The antihero has been a part of Domino's advertising campaigns, comically working to prevent pizza delivery since 1986.

The Noid has been silent for a while, but now is part of a new marketing campaign featuring Nuro's R2 robot, the autonomous vehicle that is conducting driverless pizza deliveries in Houston, Texas. The delivery system recently went live and is part of a larger autonomous vehicle trial operation. You can find out which self-driving vehicles are being tested in your neck of the woods by clicking here.

"The Noid is Domino's oldest and most famous villain, and the pizza delivery testing we're doing with Nuro's autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return," said Kate Trumbull, Domino's vice president of advertising. "However, after 35 years of practice in avoiding the Noid, we're pretty confident we know how to defeat it."

In addition to television commercials, the Noid will return to \screens in the new installment of the Crash Bandicoot gaming series, "Crash Bandicoot: On the Run!". For a limited time, the Noid will be featured as one of the game's mini bosses, pitting players against the Noid as Crash progresses through the story. Players will have the opportunity to access exclusive Domino's pizza-themed player skins.

"We're excited to launch our first in-game collaboration for 'Crash Bandicoot: On the Run!' with Domino's," said Richard Hocking, head of marketing at King, the game's developer. "With the Noid making its big return this year and the Crash Bandicoot franchise celebrating its 25th anniversary, it was the perfect opportunity to have players take on the Domino's antihero alongside other nostalgic Crash bosses in this brand-new mobile adventure."

The Noid can also be found on GIPHY by searching "The Noid" in GIF and sticker search engines on Facebook, Twitter, Instagram, Snapchat, and TikTok.

There's a charitable element to the campaign as well. For a limited time, "Hanging in There" and "Avoice the Noid" t-shirts and tumblers are available on Amazon. All profits from the merchandise will go to the Domino's Partners Foundation, an independent internal nonprofit organization that provides financial assistance to Domino's franchise and corporate team members in need.

Trending News