Survey Says

Survey: Majority of Americans aren't excited about the Hummer coming back

GMC recently announced that the Hummer is coming back to life as an electrified truck.

Photo courtesy of GMC

A survey of 20,264 Americans 18 years old and older nationwide has revealed that the country is less enthusiastic about the return of the Hummer than General Motors is. A lot less enthusiastic.

Piplsay conducted the survey following the brand announcement and corresponding Super Bowl commercial. Only 51 percent of those surveyed said that they had seen the commercial during the Big Game. That means that nearly half of those respondents either didn't see the ad or don't remember seeing it.

Tesla Cybertruck The Tesla Cybertruck is viewed as the Hummer EV's competition.Photo courtesy of Tesla

Of those that say they saw the commercial, 17 percent said it was "good" and another 17 percent described it as "awesome". Fourteen percent thought it "okay" and three percent said it was "not great".

While 49 percent of those that responded said that they were excited to see the new Hummer, 15 percent said that they weren't. A whopping 36 percent answered saying that they "don't care" about the vehicle.

The excitement is higher among millennials than baby boomers. Sixty-two percent of the younger set are excited about the Hummer while just 54 percent of boomers are.

Reactions to the next question were quite mixed. Pollsters asked, "GM has brought back the 'Hummer' name for its EV. Does that excited you?" Forty percent answered in the affirmative. Twenty-three percent said "no" and that they still "identify it as a gas guzzler". Thirty-seven percent answered "I don't care."

The split between respondents is about the same when asked if the Hummer EV will be a threat to the Tesla Cybertruck. Respondents answered: 40 percent "not sure", 35 percent "yes", and 25 percent "no".

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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Discontinued sedan

Volkswagen nixing Passat after 2022 model year

Racing Green Metallic is one of four exclusive colors for the car.

Volkswagen

After five decades on sale in the U.S., Volkswagen is pulling the plug on the midsize Passat. The explosion of SUVs' popularity and the need to shift production power to electric vehicles are behind the decision, which will take place after the 2022 model year. The cars have been built at the automaker's Chattanooga, TN plant since 2011, but the facility is being repurposed as VW's North American hub for electric vehicle assembly.

Volkswagen is giving the car one last hurrah, however, in the form of the Passat Limited Edition. The car features 18-inch wheels, LED headlights with an Advanced Front Lighting System, and an easy-open trunk. Inside, the cars come with sport seats wrapped in Vienna leather, memory seating, a Fender Premium Audio System, parking assistance, and parking sensors.


2022 Volkswagen Passat Limited Edition Each car gets a special model tag with its limited production number.Volkswagen


Only 1,973 of the cars will be built, and it will only be sold in four colors, each with its own limited production numbers that have special meaning for the Passat:

  • Aurora Red Metallic with Titan Black interior: 411 units to represent the original vehicle production code
  • Racing Green Metallic with Mauro Brown interior: 423 units to commemorate the Chattanooga 423 area code
  • Pure white with Mauro Brown interior: 524 units to signify the Chattanooga plant's May 24 opening date
  • Platinum Great Metallic with Titan Black interior: 615 units to signify six generations of imported Passats, one generation assembled in Chattanooga, and five decades of U.S. sales

Pricing for the 2022 Passat starts at $31,290, which includes a $995 destination fee. Adding Aurora Red Metallic drives the price up by an additional $395. Each car will receive a special number plate to designate its place in the limited production run.


2022 Volkswagen Passat Limited Edition The Passat Limited Edition gets several upscale features. Volkswagen

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