Survey Says

Survey: Majority of Americans aren't excited about the Hummer coming back

GMC recently announced that the Hummer is coming back to life as an electrified truck.

Photo courtesy of GMC

A survey of 20,264 Americans 18 years old and older nationwide has revealed that the country is less enthusiastic about the return of the Hummer than General Motors is. A lot less enthusiastic.

Piplsay conducted the survey following the brand announcement and corresponding Super Bowl commercial. Only 51 percent of those surveyed said that they had seen the commercial during the Big Game. That means that nearly half of those respondents either didn't see the ad or don't remember seeing it.

Tesla CybertruckThe Tesla Cybertruck is viewed as the Hummer EV's competition.Photo courtesy of Tesla

Of those that say they saw the commercial, 17 percent said it was "good" and another 17 percent described it as "awesome". Fourteen percent thought it "okay" and three percent said it was "not great".

While 49 percent of those that responded said that they were excited to see the new Hummer, 15 percent said that they weren't. A whopping 36 percent answered saying that they "don't care" about the vehicle.

The excitement is higher among millennials than baby boomers. Sixty-two percent of the younger set are excited about the Hummer while just 54 percent of boomers are.

Reactions to the next question were quite mixed. Pollsters asked, "GM has brought back the 'Hummer' name for its EV. Does that excited you?" Forty percent answered in the affirmative. Twenty-three percent said "no" and that they still "identify it as a gas guzzler". Thirty-seven percent answered "I don't care."

The split between respondents is about the same when asked if the Hummer EV will be a threat to the Tesla Cybertruck. Respondents answered: 40 percent "not sure", 35 percent "yes", and 25 percent "no".

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The Denali Ultimate trim is new for 2023.

GMC

The GMC Yukon has always been a luxurious family hauler with beefy capability, but it moved even more upmarket in recent years with added tech and upscale interior materials. GMC just announced an even cushier version of the SUV for the 2023 model year. The Yukon Ultimate Denali gets unique styling touches and upgrades that take the already plush SUV to another level.

2023 GMC Yukon Denali Ultimate22-inch wheels are standard GMC

The Denali Ultimate gets exclusive upgrades over other trims that include 22-inch wheels and chrome accents outside. The full-size SUV just got a complete redesign for 2021, which brought updated boxy styling, and a sleek look, so there are no additional exterior changes for 2023.

GMC offers three engines in the standard Yukon, but only two make it into the Ultimate. The standard powertrain includes a 6.2-liter V8 that produces 420 horsepower. A 3.0-liter turbodiesel is also available that makes 277 horsepower and a whopping 460 pound-feet of torque. A ten-speed automatic transmission is standard for all engines, and four-wheel drive is available.

Inside, the Ultimate comes with Alpine Umber full-grain leather upholstery with 16-way power front seats and massaging. Trim-exclusive contrast stitching and aluminum trim accent the space, and the top model gets an 18-speaker Bose audio system with stainless steel speaker grilles.

2023 GMC Yukon Denali UltimateGrained leather upholstery and upscale interior finishes are standard. GMC

A 10.2-inch infotainment touchscreen comes standard, and offers Google services built in. Wireless Apple CarPlay and Android Auto are also standard, along with wireless phone charging. A Wi-Fi hotspot and Amazon Alexa functionality are available. GMC also offers Super Cruise hands-free driving system in the Denali Ultimate.

GMC hasn’t detailed pricing for the new SUV yet, but we expect it to start at a premium over the standard Denali, which starts at just over $70,000.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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