Survey Says

Survey: Majority of Americans aren't excited about the Hummer coming back

GMC recently announced that the Hummer is coming back to life as an electrified truck.

Photo courtesy of GMC

A survey of 20,264 Americans 18 years old and older nationwide has revealed that the country is less enthusiastic about the return of the Hummer than General Motors is. A lot less enthusiastic.

Piplsay conducted the survey following the brand announcement and corresponding Super Bowl commercial. Only 51 percent of those surveyed said that they had seen the commercial during the Big Game. That means that nearly half of those respondents either didn't see the ad or don't remember seeing it.

Tesla Cybertruck The Tesla Cybertruck is viewed as the Hummer EV's competition.Photo courtesy of Tesla

Of those that say they saw the commercial, 17 percent said it was "good" and another 17 percent described it as "awesome". Fourteen percent thought it "okay" and three percent said it was "not great".

While 49 percent of those that responded said that they were excited to see the new Hummer, 15 percent said that they weren't. A whopping 36 percent answered saying that they "don't care" about the vehicle.

The excitement is higher among millennials than baby boomers. Sixty-two percent of the younger set are excited about the Hummer while just 54 percent of boomers are.

Reactions to the next question were quite mixed. Pollsters asked, "GM has brought back the 'Hummer' name for its EV. Does that excited you?" Forty percent answered in the affirmative. Twenty-three percent said "no" and that they still "identify it as a gas guzzler". Thirty-seven percent answered "I don't care."

The split between respondents is about the same when asked if the Hummer EV will be a threat to the Tesla Cybertruck. Respondents answered: 40 percent "not sure", 35 percent "yes", and 25 percent "no".

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Nuts & Bolts

 
 

The front of the concept is very EV in its design.

Photo courtesy of Honda

The Honda SUV e:concept debuted in China this week signaling what's ahead for a future mass-production model of the Honda brand's first electric vehicle to be introduced in China. While what's sold in China doesn't always make it to American shores, there are a few things to be learned by taking a closer look at the concept.

We know that the vehicle's powertrain is electric. How many motors? What type of battery? How much power? In a nutshell, we have no idea. However, that could be where Honda's relationship with General Motors kicks in. A recent agreement to share platforms and co-build future vehicles builds on the electric vehicle platform sharing agreement the two automakers signed in April. In the first agreement agreement, Honda agreed to work with GM to develop two new electric vehicles based on GM's global EV platform powered by Ultium batteries.

Honda SUV e:concept The sloping roofline of the concept is indicative of another Honda model.Photo courtesy of Honda

The concept's sweeping looks are more crossover than SUV. While there's plenty of doubt that the model will be a two-door vehicle when it arrives in showrooms, its overall aesthetic is new for Honda, though it has hints of the current-generation CR-V and Accord in its nose.

The roofline of the SUV and side profile look a lot like the 2020 Honda Avancier, a true crossover that got its start as a station wagon and now sits as the company's flagship in China. If indeed this model is an electric Avancier, it means that the U.S. market is unlikely to see it.

From a business perspective, this makes sense. Electric vehicles are not nearly as popular in the U.S. as they are in China and Europe, where they have been regulated into residents' lifestyles. Additionally, the U.S. electric vehicle charging infrastructure leaves much to be desired.

2020 Honda Avancier

Photo courtesy of Honda

Cars built for the Chinese market also do not have to meet the same strict safety testing standards as American vehicles so they can be made for less and sold for less. Upping to U.S. standards costs more and, when shipping and taxes are added in, the model may be priced out of sensibility for American Honda customers.

Wherever it's destined to go, the Honda will be a mass-production electric vehicle.

The company is committed to equipping the car with a number of safety technologies including omnidirectional advanced driver assistance systems, the next-generation Honda SENSING safety and driver-assistive system with improved recognition, predication and decision-making performance, as well as the next-generation Honda Connect, which features an AI assistant interface, smartphone link, and wireless updates.

Honda SUV e:concept The model features a unique black end with slim lights.Photo courtesy of Honda

Expect to see the next steps in the evolution of this concept in the coming year, even if it's just in spy photos.

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The new RM20e Racing Midship Sports Car showcases the future of the Hyundai brand.

Photo courtesy of Hyundai Motor Group

Hyundai debuted the RM20e Racing Midship Sports Car this week, showcasing what isn't the beginning but what is very much the future of what the Hyundai brand will offer. The electric-based high-performance race car, like those designed by other manufacturers is a proving ground for technologies that may be employed in Hyundai passenger vehicles in the future.

Hyundai has been quite open about this calling the platform the RM20e is based on, the RM development platform, will be used for future N brand products that are inspired by the car. This follows as part of the progressive evolution of the car with previous iterations bearing the names RM14, RM15, RM16 and RM19.

RM20e Racing Midship Sports Car

Photo courtesy of Hyundai Motor Group

Hyundai's first electric race car was developed for the eTCR electric touring car series in 2019 - the Veloster N eTCR.

"Our new electrified RM20e pushes the proven RM platform forcefully into a new, environmentally-focused decade of the 21st century, stretching the performance envelope of electrification on normal road environments," said Albert Biermann, President and Head of Research and Development Division at Hyundai Motor Group. "RM20e represents a revolutionary new chapter of electrified performance for the Racing Midship series, and our N engineers continue to garner valuable insights in the arena of zero-emission performance dynamics."

The mid-engined, rear-wheel drive RM20e features a powertrain that achieves 810 horsepower and 708 pound-feet of torque thanks to its electric motor. It can get from zero to 62 mph in less than three seconds and to 124 mph from a standstill in 9.88 seconds.

Hyundai says that the RM20e combines "race car-like levels of performance, balance, braking, and grip while retaining daily-driver quietness, responsiveness and road-going capability".

The propulsion system driving the car, as well as the equipment that helps it achieve the "race car-like levels of performance, balance, braking, and grip" are part of Hyundai's larger plant to develop hybrid, plug-in hybrid, battery, and fuel cell electric vehicles.

Hyundai isn't working alone. The company has formed a strategic partnership with Rimac Automobili to co-develop battery and fuel cell electric vehicle prototypes.

Additionally, Hyundai Motor Group, the parent company of the Hyundai, Genesis, Kia, and new Ioniq brand, has committed to addinng 44 "eco-friendly" models by 2025.

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