Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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Nuts & Bolts

 
 

The new RM20e Racing Midship Sports Car showcases the future of the Hyundai brand.

Photo courtesy of Hyundai Motor Group

Hyundai debuted the RM20e Racing Midship Sports Car this week, showcasing what isn't the beginning but what is very much the future of what the Hyundai brand will offer. The electric-based high-performance race car, like those designed by other manufacturers is a proving ground for technologies that may be employed in Hyundai passenger vehicles in the future.

Hyundai has been quite open about this calling the platform the RM20e is based on, the RM development platform, will be used for future N brand products that are inspired by the car. This follows as part of the progressive evolution of the car with previous iterations bearing the names RM14, RM15, RM16 and RM19.

RM20e Racing Midship Sports Car

Photo courtesy of Hyundai Motor Group

Hyundai's first electric race car was developed for the eTCR electric touring car series in 2019 - the Veloster N eTCR.

"Our new electrified RM20e pushes the proven RM platform forcefully into a new, environmentally-focused decade of the 21st century, stretching the performance envelope of electrification on normal road environments," said Albert Biermann, President and Head of Research and Development Division at Hyundai Motor Group. "RM20e represents a revolutionary new chapter of electrified performance for the Racing Midship series, and our N engineers continue to garner valuable insights in the arena of zero-emission performance dynamics."

The mid-engined, rear-wheel drive RM20e features a powertrain that achieves 810 horsepower and 708 pound-feet of torque thanks to its electric motor. It can get from zero to 62 mph in less than three seconds and to 124 mph from a standstill in 9.88 seconds.

Hyundai says that the RM20e combines "race car-like levels of performance, balance, braking, and grip while retaining daily-driver quietness, responsiveness and road-going capability".

The propulsion system driving the car, as well as the equipment that helps it achieve the "race car-like levels of performance, balance, braking, and grip" are part of Hyundai's larger plant to develop hybrid, plug-in hybrid, battery, and fuel cell electric vehicles.

Hyundai isn't working alone. The company has formed a strategic partnership with Rimac Automobili to co-develop battery and fuel cell electric vehicle prototypes.

Additionally, Hyundai Motor Group, the parent company of the Hyundai, Genesis, Kia, and new Ioniq brand, has committed to addinng 44 "eco-friendly" models by 2025.

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John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender  Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender  Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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