Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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Hyundai Motor Group is expanding its technology investment footprint.

Photo courtesy of Hyundai Motor Group

Spending $7.4 billion is no small task. A new release from the Korean automaker details just how the company is going to spend the money by 2025. Hyundai Motor Group (HMG) includes the Kia, Hyundai, Ioniq, and Genesis brands.

HMG intends to make the spend to "enhance overall product competitiveness" in the area of future mobility technologies including electrification and hydrogen. Hyundai and Kia will invest in growing its electric vehicle (EV) manufacturing footprint to scale and production and satisfy U.S. market demands. Market conditions and U.S. government EV police will dictate what next steps are taken.

Hyundai Motor will offer a suite of American-made electric vehicles to U.S. consumers starting next year. This includes the Kia EV6 and Hyundai Ioniq 5. Additional Kia, Hyundai, Genesis, and Ioniq models are in the works with debuts coming in the near future.

"One key element of Kia's transformation is transitioning from internal combustion engine to electrification. With our strategic investment in the United States to produce EV models, we are making huge strides to lead the EV market but also increase our contribution to the economies where we do business," said Sean Yoon, President and CEO of Kia North America.

HMG also intends to expand the U.S. hydrogen ecosystem in collaboration with local private and public partners. There are numerous governmental and filling station hurdles that must be overcome before widespread hydrogen sees usage in the U.S. HMG is committed to the natural fuel, which is used to power electric motors in fuel cell electric vehicles (FCEVs).

HMG is committed to working with the government and other business partners to expand the U.S. hydrogen energy ecosystem. New business opportunities are likely to emerge from that. Hyundai Motor Group signed a memorandum of understanding with the U.S. Department of Energy in February 2020 to cooperate in hydrogen fuel cell technology innovation and global expansion.

Later this year, Hyundai will demonstrate its fuel cell electric trucks ahead of their commercialization. Hyundai previously made an agreement with Cummins Inc., an U.S. based company which specializes in advanced powertrains, to accelerate deployment of fuel cell electric systems in the U.S. market.

Additionally, HMG will invest in Urban Air Mobility (UAM), robotics, and autonomous technologies. The company, along with SoftBank Group Corp. has agreed to a deal that would have HMG gain a controlling interest in Boston Dynamics, a robotics company perhaps best known for making dog-like robots that monitor Singapore's parks and help Ford map out its factories.

HMG will launch a subsidiary in Washington D.C. to spearhead the Group's UAM businesses and work to create an ecosystem that supports what HMG is calling a "revolution of the mobility experience".

HMG and Aptiv, a U.S. mobility technology firm has created Motional, a joint venture aimed at commercializing driverless cars. The new company has already obtained the industry's first driverless license in the state of Nevada and plans to commercialize robotaxi service in 2023 along with its partner Lyft. Motional has started testing the new Ioniq 5 equipped with advanced autonomous driving technology on public roads.

"I am excited to make this announcement on behalf of the Hyundai Motor Group. This investment demonstrates our deep commitment to the U.S. market, our dealers and customers. Hyundai will lead the future of mobility in the United States and around the world. Our efforts are proof positive that Hyundai will continue to pursue excellence in our current and future product line-up," said José Muñoz, Hyundai Motor Company's Global Chief Operating Officer and President and CEO of Hyundai Motor North America.

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