Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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The Bugatti Chiron Sport "Les Légendes du Ciel" edition pays homage to vintage aircraft.

Photo courtesy of Bugatti

In the aftermath of World War I, company founder Ettore Bugatti showcased the first three vehicles made by the company that bore his name. They were race cars and Bugatti found itself at the pinnacle of the sport very quickly.

By 1930, the company would begin its relationship with the aerospace industry, first with the Bugatti 100P, which never actually flew due to World War II, but served as the inspiration for a number of patents that are filed by the company. The plane went into storage as the Second World War kicked off and Mr. Bugatti would never again work on it during his lifetime.

Bugatti Chiron Sport "Les Légendes du Ciel" edition

Photo courtesy of Bugatti

Bugatti is honoring its racing and aviation past with a new series of Chiron Sport models dubbed "Les Légendes du Ciel". The drivers who piloted the Bugattis to success in the early 1900s were often time multitalented with resumes declaring them flying aces, daredevils, and technically skilled pilots.

"Bugatti has had close associations with aviation since the company was established more than 110 years ago. Many successful Bugatti racing drivers, such as Albert Divo, Robert Benoist and Bartolomeo 'Meo' Costantini, flew for the French Air Force, the French aviator legend Roland Garros privately drove a Bugatti Type 18 to be as fast on the road as in the air," says Stephan Winkelmann, President of Bugatti. "It is therefore almost an obligation for us today to pay tribute to the legends of that time and dedicate a special edition to them."

Each of the new models features a special, matte gray "Gris Serpent" paint job, which is inspired by the exterior color of aircrafts from the 1920s. The color extends front to rear with high-contrast, which gloss stripe running up the center. The front wings are adorned with the "Les Légendes du Ciel" logo. The "Le Bleu-Blanc-Rouge" tricolor decorates the front area of the side sills made of exposed black carbon fiber.

At the front is Bugatti's traditional horseshoe radiator grille, finished in gloss black. The grille mesh is made of laser-cut and deep-drawn aluminum, and constructed in a dynamic pattern that that is repeated on the car's leather seats. Entry lights project the edition logo on the ground at entry while "Les Légendes du Ciel" logo on the middle console inlays.

Bugatti has covered the engine with black exposed carbon fiber with contrasting white lettering. The material continues at the back where black exposed carbon fibre and a black-coated exhaust trim cover made of 3D printed, high-temperature-resistant Inconel dominate.

The car's interior is almost entirely upholstered in leather. The leather's light brown color was chosen to be reminiscent of the natural leather in early aircrafts. On the door panels there is a hand-sketched racing scene between the Nieuport 17 aircraft and a Bugatti Type 13.

The new Bugatti Chiron Sport "Les Légendes du Ciel" edition is limited to 20 vehicles. Every model is independently numbered and costs $3.5 million.

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A new ad puts DJ D-Nice in the driver's seat of a 2021 Ford F-150.

Photo courtesy of Ford Motor Company

A new ad campaign from Ford Motor Company taps into a bit of hip hop history for its latest TV spot promoting the 2021 Ford F-150. The commercial features Derrick Jones, better known by his stage name D-Nice, a legendary music artist, producer and DJ in its main role.

Jones's history doesn't go as far back as Ford's, but there's some notable entries that fans of pre-Diddy hip hop will look fondly on. The Harlem and Bronx native formed Boogie Down Productions in 1986. He soon signed a deal with Jive Records and his debut record featured collaborations by KRS-One, Naughty by Nature, and Too Short.

In the late 90s and early 2000s Jones transferring out of the music world, forming a creative services company. In March 2020, Jones began hosting "Homeschool at Club Quarantine" on Instagram Live. He won a Webby Award for the effort.

The All-New 2021 F-150: Work It Out | Ford (:30) www.youtube.com

"The 'More Than Tough' campaign recognizes and celebrates the spirit of American ingenuity," said Dibrie Guerrero, multicultural marketing manager, Ford Motor Company. "By developing many innovative features to accommodate the diverse needs of its F-150 owners, Ford elevates what's possible with a little creativity and the right pickup truck."

The "Work It Out" 3-second television spot airs today on OWN, BET and TV One. It features Jones driving to a gig in a 2021 F-150 filled with DJ equipment. Respecting social distancing rules and his responsibilities toward masking up, D-Nice brings the party to the partygoers, utilizing the F-150's available Pro Power Onboard generator to run his equipment.

The ad runs with the hip-hop classic "Call Me D-Nice" serving as the soundtrack.

"Being tough has new meaning to me after partying in Club Quarantine with some of the strongest people I have ever met," said D-Nice. "I'm proud to help introduce the all-new 2021 Ford F-150 that they built tougher to take your hustle to the next level."

The new F-150 has unique features including a fold-out work self, fold-down shifter, tailgate with designated clamp-down areas, and the on-board generator.

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