Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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The G70 got a makeover for 2022.

Genesis

The Genesis G70 got a refresh for 2022, which brought an updated interior with new tech, along with a massaged front- and rear-end. I'm spending a week testing the renewed sports sedan, and have some initial thoughts after two days with the new model. I drove the 2021 G70 and felt that it was a cohesive package with few major downfalls. The 2022 model's improvements have made me like it even more. A full review will be out next week, but in the meantime, here are three things to know about the 2022 Genesis G70.

It's Plush


2022 Genesis G70 The G70's interior is top-shelf and gorgeous to look at.Genesis


Close your eyes and step into a G70 and you'll be hard pressed to believe you're sitting in anything other than a European luxury sedan. The cabin is gorgeous, and features high-end materials, great visibility, and intuitive technology. The front seats are sporty but supportive and comfortable, and high trim levels features super diamond stitched leathers and very few low-rent materials inside.

It's Quick

I'm testing the Sport Prestige 3.3T model, which his powered by a – you guessed it – twin-turbocharged 3.3-liter V6 engine. With 365 horsepower and 376 pound-feet of torque on tap, the car will boogie. Its 0-60 mph time lands a at a modest 4.7 seconds, but Genesis did a good job of building in enough drama to make things interesting. The car's sonorous exhaust, rush of power off the line, and responsive transmission all work together to create a special experience. Even G70s equipped with the lesser turbocharged 2.0-liter engine still feel quick, thanks to 252 horsepower.

It's Gorgeous


2022 Genesis G70 The G70 isn't a large car, but offers enough room for a family of four to ride in comfort.Genesis


I tested a Genesis GV80 a few months ago, and found that it was the first car I'd driven around town that caused people to stop and take photos. Now, with the G70, I have my second. Despite a few awkward lines, created when Genesis added the split headlight and taillight look to the car, it's otherwise one of the sleekest and most eye-catching sedans around. Deeply sculpted sides and the large-but-not-too-large diamond grille also add to the look.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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