Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

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Brie Larson got into costume for an ad celebrating Nissan's history.

Photo courtesy of Nissan North America

On the court, you know what you need to do. Get the win. You may have to pivot, stop to catch your breath, and change up the plan along the way, but that's all part of the game. Whether it's March Madness or a Nissan company plan, both follow a similar route.

Nissan, an official NCAA partner, debuted "Thrill", a new ad campaign starring Brie Larson during the NCAA Men's Final Four over the weekend. The new spot, named "The New Nissan" aims to showcase the company's heritage and future.

The New Nissan www.youtube.com

The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF, and behind the wheel of a Rogue. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.

"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."

This isn't the first time that Larson has worked with Nissan. She was the face of the "Refuse to Compromise" campaign for the redesigned Sentra. She also was part of the launch of the 2021 Nissan Rogue.

In the coming months, Nissan will launch the redesigned 2022 Pathfinder and Frontier, and debut the next-gen Nissan Z. That's all before the Nissan Ariya arrives on U.S. shores closer to the start of 2022.

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Subaru's new ad is called "Barn Wedding" and features the 2021 Subaru Crosstrek.

Photo courtesy of Subaru of America Inc.

For the 17th consecutive year, Subaru will be the broadcast sponsor of the Screen Actors Guild Awards (SAG Awards), airing tonight on TNT and TBS starting at 9 p.m. ET/6 p.m. PT. During the broadcast, Subaru will air five commercials highlighting what makes the automaker more than just a car company, including a new spot that showcases the revised 2021 Subaru Crosstrek.

"Barn Wedding" is a national TV spot created by Carmichael Lynch on behalf of Subaru of America. It showcases some of the ways that the Subaru company touches the lives of its owners. The ad focuses on a brother and sister as they hit a few unexpected roadblocks on the way to their sister's barn wedding. Their new Crosstrek, with its upgraded 2.5-liter four-cylinder engine and fresh face is up for the challenge, which also sees them managing to perform a good deed for a lost cat along the way.

The new Subaru ad will air for the first time tonight during the SAG Awards.Photo courtesy of Subaru of America Inc.

"While we won't be heading to the silver carpet for in-person SAG Awards® this year, we're excited for the opportunity to show viewers nationwide the way Subaru embodies Love for our owners," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "The 'Barn Wedding' spot demonstrates not only the capability and power of the 2021 Subaru Crosstrek, but it also shows the values of caring for others – including furry friends – that we share with our owners."

Other ads airing during the broadcast include Forester Reforesting, Dog Tested, Subaru Loves Pets and Feeding America.

During the 2020 edition of Subaru's Share the Love Event, the company's year-end sales initiative, more than $20.6 million was donated bringing the total donated over the last 13 years to over $200 million. Since 2015, Subaru has not placed a cap on the total amount of contributions it makes to its national Subaru Share the Love Event charitable partners: the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish®, Meals on Wheels America and the National Park Foundation.

Subaru has also recently extended its Subaru Loves the Earth campaign, which sees the company partner with TerraCycle for nationwide recycling efforts.

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