Super Bowl LIV

John Legend, Chrissy Teigen to star in Genesis's first Super Bowl ad

Entertainers Chrissy Teigen and John Legend star in this year's Genesis Super Bowl ad.

Photo courtesy of Genesis

Like sister companies Hyundai and Kia, Genesis is throwing its hat in the ring. Musician John Legend and his wife, model Chrissy Teigen, will star in a new spot for the automaker that focuses viewers on the company's position of "Young Luxury."

The second-quarter advertisement will introduce the GV80 SUV and be a kickoff to the SUV's campaign featuring the duo.

"Launching GV80 in North America during the Super Bowl offers us exponential visibility for the Genesis brand at the national, and to some extent global, level," said Mark Del Rosso, Chief Executive Officer, Genesis Motor North America. "With John and Chrissy showcasing their signature charm, we will give our first SUV the running room to compete and win."

Del Rosso continued, "Launching our first SUV with amazing support from John and Chrissy in our first Super Bowl spot became the perfect time to launch our new "Young Luxury" brand campaign and is indicative of our desire at Genesis to ignite exploration in everyone by infusing all that we do with the spirit of youth and wonder. Genesis is the youngest luxury automotive brand, why not act our age and have a little fun?"

Caviar director and comedian Neal Brennan, who is known for adding comedic touches to the ads he directs, helmed the ad. "Combining opulence and humor for this spot was a fun challenge," said Brennan. "Thankfully, the comedic flow between Chrissy and John is effortless."

The GV80 is the first SUV developed by the Genesis brand. There are two more Genesis SUVs on the horizon with the third being an electric-powered model, according to a recent article in Motortrend.

Trending News

 
 

New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

Trending News

 
 

The G70 got a makeover for 2022.

Genesis

The Genesis G70 got a refresh for 2022, which brought an updated interior with new tech, along with a massaged front- and rear-end. I'm spending a week testing the renewed sports sedan, and have some initial thoughts after two days with the new model. I drove the 2021 G70 and felt that it was a cohesive package with few major downfalls. The 2022 model's improvements have made me like it even more. A full review will be out next week, but in the meantime, here are three things to know about the 2022 Genesis G70.

It's Plush


2022 Genesis G70The G70's interior is top-shelf and gorgeous to look at.Genesis


Close your eyes and step into a G70 and you'll be hard pressed to believe you're sitting in anything other than a European luxury sedan. The cabin is gorgeous, and features high-end materials, great visibility, and intuitive technology. The front seats are sporty but supportive and comfortable, and high trim levels features super diamond stitched leathers and very few low-rent materials inside.

It's Quick

I'm testing the Sport Prestige 3.3T model, which his powered by a – you guessed it – twin-turbocharged 3.3-liter V6 engine. With 365 horsepower and 376 pound-feet of torque on tap, the car will boogie. Its 0-60 mph time lands a at a modest 4.7 seconds, but Genesis did a good job of building in enough drama to make things interesting. The car's sonorous exhaust, rush of power off the line, and responsive transmission all work together to create a special experience. Even G70s equipped with the lesser turbocharged 2.0-liter engine still feel quick, thanks to 252 horsepower.

It's Gorgeous


2022 Genesis G70The G70 isn't a large car, but offers enough room for a family of four to ride in comfort.Genesis


I tested a Genesis GV80 a few months ago, and found that it was the first car I'd driven around town that caused people to stop and take photos. Now, with the G70, I have my second. Despite a few awkward lines, created when Genesis added the split headlight and taillight look to the car, it's otherwise one of the sleekest and most eye-catching sedans around. Deeply sculpted sides and the large-but-not-too-large diamond grille also add to the look.

Trending News