Extracurricular Activities

Subaru WinterFest coming to nine ski resorts nationwide in 2020

Eileen Falkenberg-Hull
Dec 20, 2019, 10:11 am

Subaru WinterFest is returning in 2020.

Photo courtesy of Subaru of America, Inc.

Subaru WinterFest is bringing winter fun to ski slopes across the country once again in 2020. The nine-resort tour features live music, complementary snacks and refreshments, activities for dogs (select resorts only), giveaways, and gear demos.

Each stop on the tour will include shows from national touring bluegrass, indie, and Americana bands such as Shakey Graves, Billy Strings, The Infamous Stringdusters, Railroad Earth, The Lil Smokies, Fruition and more.

Harman Kardon Subaru WinterFest stage The tour includes live music from bluegrass, indie, and Americana bands. Photo courtesy of Subaru of America, Inc.

Attendees can demo the latest gear from Nordica, Lib Tech, SHRED, Thule, and other partners who will also have daily giveaways on-site.

There will be lawn games, hammocks to relax in, and hangout zones with fire pits by Solo Stove. Attendees can also enjoy exclusive mountain gondola rides, tram jam sessions, intimate backcountry YURT concerts, and more.

Resorts that welcome dogs will have games, guided training sessions, photo opps, and giveaways at the Super Chewer Outpost by BARK.

Subaru snow patrol mountain dogs Subaru is donating to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund for every person that fills out a Subaru information form. Photo courtesy of Subaru of America, Inc.

Refreshments from Chocolove, KIND Healthy Snacks, La Colombe Coffee Roasters, and SMASHMALLOW will be available.

Attendees can also check out the latest vehicles in the Subaru lineup including the 2020 Subaru Outback and 2020 Subaru Legacy.

In keeping with their green-friendly focus as a company, Subaru WinterFest will again implement green event practices including expanded recycling collection with TerraCycle® and waste reduction education with Leave No Trace Center for Outdoor Ethics.

For every Subaru information form received, Subaru will donate $1 to the Subaru National Ski Patrol Avalanche Rescue Dog Scholarship Fund, which was created together with NSP to send avalanche rescue K-9 teams of dogs and their handlers to the biannual Wasatch Backcountry Rescue's International Dog School.

The 2020 edition of Subaru WinterFest is filled with fun for all ages. Photo courtesy of Subaru of America, Inc.

Subaru owners will also receive VIP parking and special gifts (while supplies last).

Locations of this year's WinterFest include:

  • February 1 – Jack Frost, Big Boulder, PA
  • February 8-9 - Snowshoe Mountain, WV
  • February 21-23 - Killington Mountain Resort, VT
  • February 28– March 1 - Copper Mountain Resort, CO
  • March 6-9 - Snowbird Ski Resort, UT
  • March 14-15 - Sierra-at-Tahoe Resort, CA
  • March 20–22 - Boreal Mountain Resort, CA
  • March 27-29 - Eldora Mountain Resort, CO
  • April 3–5 - Mt. Bachelor, OR

For more information on Subaru WinterFest visit www.subaru.com/winterfest.

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New Car

Refreshed 2022 Mercedes-Benz CLS gets sportier design, enhanced tech

The Mercedes-Benz CLS has gotten a design refresh for the new model year.

Photo courtesy of Mercedes-Benz

The 2022 Mercedes-Benz CLS will feature the fresh looks and tech that is making its way through the rest of the German automaker's lineup. The four-door car also gets updated interior appointments and the next-gen Mercedes steering wheel.

At its front, the new CLS features a fresh grille that includes a three-dimensional star pattern with chrome-gloss surfaces, a louver in high-gloss black with chrome inlay, and the integrated Mercedes star. It comes standard with the AMG Line appearance package, which includes an AMG-specific front bumper with A-wing in black, AMG sill trim on the side, a front splitter in silver chrome, sporty, distinctive air intakes with vertical bars and aerodynamically shaped flics in high-gloss black.

2022 Mercedes-Benz CLS

2022 Mercedes-Benz CLS

Photo courtesy of Mercedes-Benz

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Two new designs are available for the 19-inch light-alloy wheel: 5-twin-spoke or multi-spoke rims. Buyers can also get Two new 20-inch, high-gloss AMG multi-spoke light-alloy wheels in a bi-color look in their choices of Tremolite Grey or High-Gloss Black. The CLS is now available in a new Starling Blue Metallic paint color along with the rest of its color palette.

The 2022 Mercedes-Benz CLS 450 4Match comes standard with a mild-hybrid powertrain. The 3.0-liter six-cylinder engine is united with a 48-volt electrical system to generate 369 horsepower and 369 pound-feet of torque under traditional driving conditions. An additional 21 horsepower and 184 pound-feet of torque are available as part of an on-demand boost.

The CLS will be offered with two new trim finishes: Open Pore Brown Walnut and High-Gloss Grey Wood. The range of leather seat upholstery has also been expanded with two new color combinations: Neva Grey/Magma Grey and Sienna Brown/Black.

The car's new multifunction steering wheel is wrapped Nappa leather and its spokes are finished in high-gloss black with silver chrome edging and paddle shifters.

Buyers can add on the Driver Assistance Package, which includes adaptive cruise control and active steering assist technologies.

For customers with the means to demand more customization, Mercedes-Benz Manufaktur is willing, ready, and able to transform the car into a bespoke creation, for a price.

The car is slated to arrive at dealerships in early 2022

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Advertising

Subaru adds love to the Screen Actors Guild Awards with new barn wedding-themed ad

Subaru's new ad is called "Barn Wedding" and features the 2021 Subaru Crosstrek.

Photo courtesy of Subaru of America Inc.

For the 17th consecutive year, Subaru will be the broadcast sponsor of the Screen Actors Guild Awards (SAG Awards), airing tonight on TNT and TBS starting at 9 p.m. ET/6 p.m. PT. During the broadcast, Subaru will air five commercials highlighting what makes the automaker more than just a car company, including a new spot that showcases the revised 2021 Subaru Crosstrek.

"Barn Wedding" is a national TV spot created by Carmichael Lynch on behalf of Subaru of America. It showcases some of the ways that the Subaru company touches the lives of its owners. The ad focuses on a brother and sister as they hit a few unexpected roadblocks on the way to their sister's barn wedding. Their new Crosstrek, with its upgraded 2.5-liter four-cylinder engine and fresh face is up for the challenge, which also sees them managing to perform a good deed for a lost cat along the way.

The new Subaru ad will air for the first time tonight during the SAG Awards.Photo courtesy of Subaru of America Inc.

"While we won't be heading to the silver carpet for in-person SAG Awards® this year, we're excited for the opportunity to show viewers nationwide the way Subaru embodies Love for our owners," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "The 'Barn Wedding' spot demonstrates not only the capability and power of the 2021 Subaru Crosstrek, but it also shows the values of caring for others – including furry friends – that we share with our owners."

Other ads airing during the broadcast include Forester Reforesting, Dog Tested, Subaru Loves Pets and Feeding America.

During the 2020 edition of Subaru's Share the Love Event, the company's year-end sales initiative, more than $20.6 million was donated bringing the total donated over the last 13 years to over $200 million. Since 2015, Subaru has not placed a cap on the total amount of contributions it makes to its national Subaru Share the Love Event charitable partners: the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish®, Meals on Wheels America and the National Park Foundation.

Subaru has also recently extended its Subaru Loves the Earth campaign, which sees the company partner with TerraCycle for nationwide recycling efforts.

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