Community

Subaru to co-host first U.S. national litter clean-up and recycling initiative

Subaru will co-host the first U.S. national litter clean-up and recycling initiative.

Photo courtesy of Subaru of America, Inc.

Subaru will join forces with The North Face to co-host the country's first national litter clean-up and recycling initiative. Called Facelift: Act Local, the six-day long event, produced by the Yosemite Climbing Association, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22nd through September 27th.

The event is tied to Subaru's Don't Feed the Landfills initiative, which is focused on reducing landfill waste in and around America's national parks, the environmentally focused event is aimed at keeping outdoor areas across the country free from landfill trash.

Yosemite National Park Yosemi.te is one of America's oldest national parksPhoto by Eileen Falkenberg-Hull

"At Subaru, we believe keeping the outdoors clean is a gift that keeps on giving, and no matter how small the site of the clean-up is, it makes a big difference," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "We encourage our fellow outdoor lovers across the country to take the time to sign up, get outside and make a difference in protecting and preserving the natural wonders of their own community."

"It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn't have been otherwise, this event will be successful," said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. "We need positive local engagement more than ever right now."

To participate, Americans are invited to create a small team and find a nearby outdoor location to safely pick up, sort and recycle trash found.

Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.

Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.

Trending News

 
 

Travel miles away from home without getting off your couch with the new National Geographic x Hyundai Outside Academy.

Photo courtesy of Hyundai Motor America

The world is opening back up but that doesn't mean that you have to quit exploring from the comfort of home. A new educational augmented reality experience from Hyundai Motor America and National Geographic empowers families to explore America's National Parks.

The Outside Academy is a first-of-its kind experience that allows users to discover the parks via digital, social media, and in-person immersive content from three National Parks: Zion, Yosemite, and Great Smoky Mountains National Parks.

The experience is available for three parks.Photo courtesy of Hyundai Motor America.

"Combining technology with creativity, we're bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they're at home or visiting the locations in person – and seamlessly integrating Hyundai's vehicles into the experience," said Andrew Messina, Senior Vice President, Disney Advertising Sales. "We're proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers."

The Outside Academy has three main components:

  • NatGeo.com: The digital hub is an engaging destination, including 360-degree videos, interactive hotspots, video clips, custom articles and how-tos for the drivable experiences
  • Instagram: On Nat Geo's hero Instagram account, users can explore the parks in 360-degree AR
  • In-Person: Drivable, in-person experiences use AR animations, text and audio triggered by on-location items to create a more immersive experience

"Outside Academy" launched this week featuring Zion National Park with content from Yosemite National Park and Great Smoky Mountains National Park being released later in the year.

Hyundai isn't the first automaker to work with National Geographic. Subaru partnered with Buzzfeed to produce a three-part miniseries about the parks in early 2020. Later that same year the National Geographic channel was one of three TV stations to broadcast the premiere of the Ford Bronco and Bronco Sport. Rolls-Royce has worked with National Geographic photographer Cory Richards on a number of occasions. The media outlet also followed the journey of the 2021 Kia Sorento and filmed footage of it towing the "2021" numerals to Times Square for the annual New Year's Eve celebration there.

"Outside Academy" was developed in collaboration with National Geographic CreativeWorks, Hyundai's agency of record, INNOCEAN USA and its media agency, Canvas.

To learn more and discover the content, visit https://www.nationalgeographic.com/outside-academy/.

Trending News

 
 

Subaru has teamed up with Sleepypod to create a series of pet accessories.

Photo courtesy of Subaru of America Inc.

Subaru loves pets. That's evident from the multiple pet-centric fundraisers and adoption events that the company hosts throughout the year as part of its core Love Promise, which focuses charitable efforts and company goals on a number of core areas including Subaru Loves the Earth, Subaru Loves Learning, and Subaru Loves Pets.

The company today announced the launch of a new line of pet accessories that are designed to keep pets comfortable in their vehicles. The 11-item line features unique items equipped for Subaru vehicles that ensure that owners can take their best friends and goodest boys and girls on road trips and remain protected.

Subaru Sleepypod cat holder Subaru and Sleepypod worked together on a number of the accessories.Photo courtesy of Subaru of America Inc.

"Protecting pets is a key component of our Subaru Loves Pets commitment, and that includes protecting pets on the road," said Joe Daugherty, Director – Accessories, Subaru of America, Inc. "At Subaru, we know that pets are part of the family, and as our owners head out for warmer weather adventures with furry friends in tow, we want to keep them safe and comfortable for the ride."

The pet-friendly gear and accessories were designed using state-of-the-art technology. The roster of items for sale includes:

  • Pet-Friendly Padded Cargo Liner ($249.95)
  • Console Lid Protector ($49.95)
  • Collapsible Pet Kennel ($159.00- $179.99)
  • Pet-Friendly Padded Seat Protector ($229.95)
  • Pet Ramp ($299.95)
  • Sleepypod Pet Harness ($74.99- $94.99)
  • Sleepypod Pet Carrier and Mobile Pet Bed ($199.99)
  • Sleepypod Pet Travel Bowl ($29.99- $39.99)
  • Seat Cover - Rear ($199.00)
  • Rear Bumper Protector Mat ($69.95)
  • Pet Lover License Plate Frames ($34.95)
All prices are for the accessories as placed in the Subaru Forester. Cost may vary by vehicle.

"Sleepypod carriers and car harnesses are packed with proprietary technology that is the result of an intensive engineering effort by Sleepypod's design team to help keep pets safer when traveling in cars," said Michael Leung, Sleepypod co-founder and lead product designer. "The launch by Subaru of a new pet accessories line is a tremendous demonstration of their dedication to the well-being of pets."

The accessories are now available for purchase at Subaru Parts Online and at Subaru retailers nationwide.

Trending News