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Subaru to co-host first U.S. national litter clean-up and recycling initiative

Subaru will co-host the first U.S. national litter clean-up and recycling initiative.

Photo courtesy of Subaru of America, Inc.

Subaru will join forces with The North Face to co-host the country's first national litter clean-up and recycling initiative. Called Facelift: Act Local, the six-day long event, produced by the Yosemite Climbing Association, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22nd through September 27th.

The event is tied to Subaru's Don't Feed the Landfills initiative, which is focused on reducing landfill waste in and around America's national parks, the environmentally focused event is aimed at keeping outdoor areas across the country free from landfill trash.

Yosemite National Park Yosemi.te is one of America's oldest national parksPhoto by Eileen Falkenberg-Hull

"At Subaru, we believe keeping the outdoors clean is a gift that keeps on giving, and no matter how small the site of the clean-up is, it makes a big difference," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "We encourage our fellow outdoor lovers across the country to take the time to sign up, get outside and make a difference in protecting and preserving the natural wonders of their own community."

"It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn't have been otherwise, this event will be successful," said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. "We need positive local engagement more than ever right now."

To participate, Americans are invited to create a small team and find a nearby outdoor location to safely pick up, sort and recycle trash found.

Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.

Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.

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Nuts & Bolts

 
 

Subaru Motorsports takes center stage in the newest season of "Launch Control".

Photo courtesy of Subaru of America Inc.

The award-winning "Launch Control" documentary series will return December 2 for its eighth season. The show will air on YouTube and Amazon Prime Video.

Season 8 of "Launch Control" picks up where Season 7 left off. The Subaru team has just won the rally and rallycross championships but the future of the team is uncertain.

The program, which has been chronicling the Subaru Motorsports teams since 2013, documents the challenging 2020 season of the driving sports, which included a new rally driver lineup, a shortened and delayed season due to COVID-19, and the return of ace driver Scott Speed following a season-ending back injury in 2019.

Season 8: "Launch Control"

Photo courtesy of Subaru of America Inc.

"Launch Control" will also include a two-part sneak peek at the one-off WRX STI build that Subaru worked with Vermont SportsCar to create for the next installment of the "Gymkhana" franchise, where Subaru driving star Travis Pastrana will take over the feature roll from Ken Block.

New episodes documenting the stage rally season will release every other Wednesday through December and January, with the two-part Gymkhana STI build special arriving in February.

"'Launch Control' has always been an unflinching look at the reality of running a top-level motorsports program," said William Stokes, Motorsports Manager for Subaru of America. "This year brought more challenges than anyone expected, but we're a rally team, and in rally we press on regardless. As tough as this season was, we're thrilled to bring the series back—especially for the fans who couldn't come to events in 2020, who we've missed most of all."

The program is a production of Formula Photographic and Bowes Media with the support of Subaru of America.

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Little Sesame's Volkswagen Bus allows the restaurant's chefs to travel the country in search of new flavors.

Photo courtesy of Volkswagen AG

Holiday shoppers this year, once again, have shopping small on the mind. For some businesses, their idea of small is smaller than most. From a hummus shop to a coffee shop, to a mobile bookstore, many small business owners rely on vintage Volkswagen products to help their businesses run.

Little Sesame

Little Sesame Volkswagen Bus

Photo courtesy of Volkswagen AG

In 2015, chefs Nick Wiseman and Ronen Tenne opened their hummus shop in Washington, D.C. They didn't just want another restaurant, they wanted to create a different way of doing business than they'd experienced in some of the New York City area kitchens they'd cooked in over the years. They wanted travel.

In order to inspire new flavors , Wiseman and Tenne hop into their robin's egg blue 1978 Volkswagen Bus and explore the country. Their current Bowl of the Week brings in autumn and wintertime flavors with ingredients like maple roasted winter squash, pomegranate molasses, crispy chickpeas, za'ata, and herbs.

The restaurant, with locations in the Golden Triangle and Chinatown, is currently open for breakfast, lunch, and dinner. They offer catering and meal kits as well as online ordering for pickup and delivery.

Dom's Coffee

In Farmington Valley, Connecticut, a European-style coffee shop sits on a strip of real estate next to buildings similar to what you'd find in nearly anyone's hometown - a car dealership and a church. The brick-and-mortar shop was opened by Andrius Plankis and Asta Plankiene in May 2015, two years after the couple emigrated to the U.S. from Lithuania.

In addition to their shop, they run a fully-equipped mobile espresso bar out of the back of a Volkswagen Atlas R-Line. Their specialty is artistically crafted drinks including espressos, affogatos, specialty lattes, cold brews, and hot chocolates.

The Cincy Book Bus

The Cincy Book Bus

Photo courtesy of Volkswagen AG

After retiring from 25 years of teaching, Melanie Moore decided it was time to pursue her dream: opening a bookstore. But she didn't just want to own the shop around the corner, she wanted to have a business that would work to get books into the hands of children that need them the most. Just as she was about to sign a lease for a storefront, she got cold feet.

Inspired by a novel centered around a fictional, female horse-drawn carriage bookseller, Moore decided to launch the Cincy Book Bus – a mobile bookstore – out of the bed of her husband's teal 1962 Volkswagen Transporter. The van holds about 150 books, and Moore regularly rotates titles to cater to her audiences.

Moore dedicates her profits to stocking classroom libraries.

While these three businesses are small, three large corporations (including Nike) were founded from humble beginnings thanks in no small part to their Volkswagens. Click here to read their stories.

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