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Subaru, National Ski Patrol ink partnership extension including avalanche dog sponsorship

The National Ski Patrol and Subaru have partnered for the last 25 years.

Photo courtesy of Subaru of America, Inc.

The National Ski Patrol (NSP) and Subaru are celebrating the 25th anniversary of their partnership this year and extending the automaker's sponsorship of NSP and their programs for an additional two years.

"NSP is thrilled to continue our longstanding partnership with Subaru," said National Ski Patrol Executive Director Meegan Moszynski. "Hitting the 25-year mark means that Subaru continues to support NSP as it evolves and grows, and we value that loyalty and longevity. NSP and its members believe in Subaru and its vehicles; just like a Subaru, this partnership has been top of the line with a consistent focus on safety."

Subaru National Park Service avalanche dogSubaru has sponsored training for numerous avalanche dogs and their handlers.Photo courtesy of Subaru of America, Inc.

Over the last three years, NSP and Subaru have begun transitioning their partnership to a new phase with additional marketing initiatives including the NSP-Subaru Ambassadors. You may have seen their custom wrapped vehicles - there are 10 of these across the U.S.

Subaru WinterFest, a winter infotainment series that tours the country occurring at various ski resorts. At the events, Subaru collects information forms from attendees. For each form collected, Subaru donates $1 to the Subaru NSP Avalanche Rescue Dog Scholarship Fund.

NSP and Subaru have sponsored avalanche dogs and their handlers to attend the Wasatch Backcountry Rescue International Dog School and Colorado Rapid Avalanche fall programs. The scholarship fund helps teams who might not otherwise be able to continue training their dogs due to the high cost of the courses.

"For 25 years, Subaru has relished working with National Ski Patrol on impactful initiatives that make the slopes a safer place to be," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We know our Subaru owners are devotees of winter sports, and through our ongoing work with NSP, are excited to continue bringing fun, safe initiatives to skiers across the country."

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The Ascent got updated styling and fresh tech.

Subaru

Subaru's lineup is full of useful, adventure-ready vehicles, but most are not accommodating for full-size families. The Ascent solved that issue for the automaker a few years ago, and has been a popular family option since. It got a mild update for 2023 with a facelift and new tech. The Ascent comes in five trims: Base, Premium, Onyx Edition, Limited, and Touring. It's expected to go on sale in fall 2022.

The Subaru comes with a new front fascia design that adds a new grille and aggressive styling up front. Lower air ducts help improve aerodynamics, and in higher trims the components come with chrome trim. The SUV's C-shaped taillights got a refresh as well, and now feature a sharper shape to better match the vehicle's overall styling.

2023 Subaru AscentThe new front fascia design is more aggressive than before. Subaru

The Ascent's powertrain remains in place, which is a turbocharged 2.54-liter four-cylinder making 260 horsepower. It sends power to all four wheels through a continuously variable transmission that offers a simulated eight-speed manual shifting mode. Subaru's X-Mode driving mode comes standard, which alters throttle response and other vehicle behavior to maintain traction in slippery conditions. Torque vectoring, which allows the vehicle to shift torque between wheels that need it most, also comes standard.

A new Onyx Edition trim joins the Ascent line for 2022. It brings a standard 11.6-inch touchscreen with navigation, a Harman Kardon sound system, power seats, and a panoramic sunroof. The base Ascent comes with features such as 18-inch wheels, USB inputs, tri-zone automatic climate controls, three rows of seating, and a whopping 19 cupholders. Subaru also offers an optional Cabin Connect system, which allows the driver or front passenger to communicate to people behind them through the stereo using a front-cabin-mounted microphone.

2023 Subaru AscentThe Ascent's interior is available with great tech, such as an 11.6-inch touchscreen infotainment system. Subaru

Subaru EyeSight safety equipment comes standard with every Ascent. The system is improved for 2023 with a wider field of vision and new software. A new wide-angle camera joins EyeSight's existing two-camera setup to provide better pedestrian and cyclist detection when approaching intersections. Blind spot monitoring, rear cross-traffic alerts, and lane change assist are available.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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