Speculation

Subaru picks up Solterra (Soltera?) trademark for possible electric SUV

Subaru trademarked the Wilderness name long before the Outback Wilderness debuted.

Photo courtesy of Subaru of America Inc.

Editor's Note: Subaru has confirmed this news in a press release on May 11, 2021. Click here to read more.

Subaru has sought to trademark the word 'Solterra' from the U.S. Patent and Trademark Office (USPTO). The filing is the type that comes when an automaker is about to announce a new product.

What could Subaru be cooking up? A quick look at Toyota will give you the answer. You see, Toyota and Subaru have an agreement to co-develop products together. That includes the Toyota GR 86, which is modified slightly and sold as the Subaru BRZ and the Toyota Prius Prime, which has donated its powertrain to the Subaru Crosstrek Hybrid.

A few weeks ago, Toyota revealed the bZ4X Concept, an all-electric SUV that will come to market as the bZ4X is the very near future. That concept is just the start of Toyota's electric future and they've detailed what to expect a little more fully via a news release and some trademark searching.

Toyota bZ4X Concept face frontThe Toyota bZ4X Concept is slightly smaller than the modern Subaru Forester but has about as much inteiror Photo courtesy of Toyota Motor Corporation

It's been said all along that Subaru plans to make its own version of that vehicle, and for a long time it's been thought that it was going to be the Evoltis. But, and this is a big but, Evoltis sounds a little more like a concept name rather than a production name. Take 'Viziv'. That's the working name the automaker gave to its Ascent three-row SUV when it was creating it just a few years ago. 'Ascent' feels more in line with the 'Forester' and 'Crosstrek' nomenclature, no? The same for 'Solterra'.

Now there's the Solterra vs. Soltera debate. USPTO has the trademark filing listed under 'Soltera' but a simple click-through reveals that the mark request is actually for 'Solterra'. The double 'r' makes the most sense as Solterra would be the combination of Latin words: 'soltis' means sun and 'terra' means Earth. That fits perfectly with the Subaru company styling.

When reached out to for comment, Subaru replied, "We cannot comment."

Even if the Solterra name isn't used for the new EV, it is possible that we'll see it down the road on a trim level or new style of vehicle. As they say on Reels, stay tuned.

Subaru SolterraA trademark search reveals Solterra is in the process of being trademarked by Subaru.Photo courtesy of the U.S. Patent and Trademark Office

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

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Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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