Community Outreach

Subaru surpasses goal, donates over $175 million to 1,170 charities

Subaru partners with dealerships nationwide to customize their charitable giving based on customer preferences.

Photo courtesy of Subaru of America, Inc.

The annual Subaru Share the Love Event raised more than $30.4 million for national and local charities between mid-November and the end of the December 2019. Subaru of America, Inc. contributed $24 million to national and local charities. Dealerships added additional dollars bringing the overall total to $30.4 million. That brings the total donated during the annual campaign to over $175 million in the last 12 years.

The Share the Love Event sees Subaru donating $250 to the charity of the customer's choice for every new Subaru vehicle purchased or leased at 632 participating dealerships nationwide.

ASPCA and Subaru of America, Inc. The ASPCA has teamed up with Subaru for the Subaru Loves Pets adoption initiative at local auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

"Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We are immensely proud to work together with our retailers to give back and since 2008, we're honored to have donated more than $175 million to a host of national and local charities."

This marks the fourth consecutive year that Subaru opted to not cap donations to the company's charitable partners; the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation.

Subaru retailers were also able to add one or two local charities to the mix as options for their customers bringing the efforts of more than 695 charitable organizations to the forefront. Select retailers had the option to add an additional flat donation, which totaled more than $250,000.

Additionally, 221 Subaru retailers participated in a Subaru vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.1 million.

Subaru routinely partners with local and national organizations outside the Share the Love Event timetable. These efforts include rescue dog adoption areas at local auto shows and clean up efforts in and around Philadelphia, near the company's headu

Trending News

Nuts & Bolts

 
 

Nuro's latest partnership in Houston is allowing prescription and essentials to be delivered to Houstonians across three ZIP codes.

Photo courtesy of Nuro

The latest partnership from California-based Nuro, which has a fleet of driverless vehicles in Houston, means prescription drug delivery to certain parts of Houston.

Rhode Island-based CVS Pharmacy will offer the delivery option for prescriptions and essentials for free beginning in June for three ZIP codes near a CVS location in Bellaire (5430 Bissonnet St., Bellaire, TX 77401).

"We are seeing an increased demand for prescription delivery," says Ryan Rumbarger, senior vice president of store operations at CVS Health, in a release. "We want to give our customers more choice in how they can quickly access the medications they need when it's not convenient for them to visit one of our pharmacy locations."

Nuro CVS delivery service The small, driverless vehicle is able to make deliveries within a certain radius of a select CVS location in Houston.Photo courtesy of Niro

The driverless delivery option will be made available through the CVS app, and recipients will have to prove their identity to retrieve their order.

Nuro has been expanding throughout the Houston market for over a year now — first entering the Houston market with its Kroger pilot program, but this partnership represents a whole new sector for the robotics company.

"Today, we are excited to expand into an entirely new vertical: health," says Dave Ferguson, Nuro's co-founder and president, in the release. "Through our partnership with CVS, we hope to make it easier for customers to get medicine, prescriptions, and the other things they need delivered directly to their homes."

Following Nuro's initial deal with Kroger, the company expanded to pizza delivery with Domino's Pizza before forming agreement with Walmart. Earlier this year, the company received approvalfrom the United States Department of Transportation's National Highway Traffic Safety Administration that allowed Nuro's vehicles on public roads without the features of traditional, passenger-carrying vehicles — like side mirrors or windshields, for instance.

In January, InnovationMap spoke with Sola Lawal, Nuro product operations manager in Houston, and asked him about what types of partnerships Nuro is targeting.

"The way that we think about this is that this new technology and our mission of accelerating robotics for everyday life, is we will bring the people what they want," Lawal told InnovationMap.

And as far as continuing to expand in Houston, the city's diversity, varied roadscapes, and regulatory support makes it prime for robotics and self-driving technology.

"Houston is our first full-scale operations city," said Lawal. "All eyes at Nuro are focused on Houston."---

This story originally appeared on AutomotiveMap's sister site, InnovationMap.

Trending News

 
 

Travis Pastrana will return to Ken Block's popular "Gymkhana" stunt series.

Photo courtesy of Subaru of America Inc.

Gymkhana GRiD is back. Ken Block's popular video series will be making a return in 2020 with Travis Pastrana behind the wheel of a specially configured Subaru.

The news comes just two days after Pastrana, a full-time member of the 2020 Subaru rally team, and Block (and Subaru) agreed that they would be willing try to make it happen. Here's how it went down.

Pastrana and Block have been staying at home with their families during the COVID-19 crisis but they haven't been idle. The longtime friends and former teammates have been competing to produce at-home stunt videos for their fans. Block's "Gymkhana GRiD: Stay at Home Edition" called out the Pastrana family, challenging Pastrana to film a better version at his home in Maryland. Pastrana's rebuttal featured big dirt jumps, driving on two wheels and donuts around his personal WRX STI. Both drivers encouraged their fans to vote on who made the better video.

Then, on Tuesday's "Hoonigan Tangents Live" show, the talk turned from friendly jabs between the two into Block offering Pastrana the chance to film his own Gymkhana installment in 2020 with Subaru and the Hoonigan Media team. Pastrana and Subaru immediately agreed to the challenge, marking the first time in 11 years that Subaru will be a part of the series.

"What Ken has done with 'Gymkhana' over the years has really been amazing," said Pastrana. "But I think he made a big mistake giving me a shot at doing one of my own! I've got some ideas that I think can blow Ken's videos out of the water, and Subaru is on board to provide a car to do it. One thing's for sure, it's going to be unlike any 'Gymkhana' you've ever seen before."

This won't be Pastrana's first trip around the "Ghymkana" block. The five-time U.S. rally champion, freestyle motocross pioneer, action sports icon and stunt expert has made cameo appearances in the fifth and tenth installments of the series.

More details of the location and release timing of the special video will be announced at a later date.

Trending News