Community Outreach

Subaru surpasses goal, donates over $175 million to 1,170 charities

Subaru partners with dealerships nationwide to customize their charitable giving based on customer preferences.

Photo courtesy of Subaru of America, Inc.

The annual Subaru Share the Love Event raised more than $30.4 million for national and local charities between mid-November and the end of the December 2019. Subaru of America, Inc. contributed $24 million to national and local charities. Dealerships added additional dollars bringing the overall total to $30.4 million. That brings the total donated during the annual campaign to over $175 million in the last 12 years.

The Share the Love Event sees Subaru donating $250 to the charity of the customer's choice for every new Subaru vehicle purchased or leased at 632 participating dealerships nationwide.

ASPCA and Subaru of America, Inc. The ASPCA has teamed up with Subaru for the Subaru Loves Pets adoption initiative at local auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

"Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We are immensely proud to work together with our retailers to give back and since 2008, we're honored to have donated more than $175 million to a host of national and local charities."

This marks the fourth consecutive year that Subaru opted to not cap donations to the company's charitable partners; the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation.

Subaru retailers were also able to add one or two local charities to the mix as options for their customers bringing the efforts of more than 695 charitable organizations to the forefront. Select retailers had the option to add an additional flat donation, which totaled more than $250,000.

Additionally, 221 Subaru retailers participated in a Subaru vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.1 million.

Subaru routinely partners with local and national organizations outside the Share the Love Event timetable. These efforts include rescue dog adoption areas at local auto shows and clean up efforts in and around Philadelphia, near the company's headquarters.

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Volkswagen has teamed with its dealerships to offer vehicles for training.

Photo courtesy of Volkswagen AG

Volkswagen donated 12 Atlas SUVs to technical and trade schools across the U.S. The donations are the result of a partnership with local dealers as an element of the company's Drive Bigger initiative.

"These vehicles will be essential in assisting the next generation of Volkswagen technicians to interact with and learn the latest technology that is part of our exciting model lineup" said John Peterson, Director of Fixed Operations." At Volkswagen we strongly believe in investing in the next generation and with our growing model lineup, it's critical we give these young technicians the opportunity to be hands on with our vehicles to help ensure we continue to deliver a high level of customer satisfaction in the future."

New vehicles are a key component to training tomorrow's technicians, especially with rapidly evolving powertrain options and new, more versatile platforms being used by more extensively by automakers across the world.

The donations will allow students to train on Volkswagen vehicles utilizing the VW ODIS software used to diagnose and perform updates. The selected schools will collaborate with local dealerships to provide supplemental assistance and instruction on the donated equipment.

The Northeast Region is the first group of schools to be part of the program. The schools receiving the vehicles and instruction include:

  • Automotive Training Center (Warminster, PA)
  • Cincinnati State Technical and Community College (Cincinnati, OH)
  • Hudson Valley Community College (Troy, NY)
  • Lincoln Technical Institute (Mahwah, NJ)
  • MassBay Community College Automotive Technology Center (Ashland, MA)
  • Medina County Career Center (Medina, OH)
  • Saline High School (Saline, MI)
  • Suffolk County Community College (Centereach, NY)
  • SUNY Canton Automotive Technology (Canton, NY)
In total, 34 dealerships will assist with the program in the northeast.

Volkswagen isn't the only company helping to assist with the eduction of the next generation of technicians. Volvo announced earlier this year that they will be working with dealerships to provide tens of thousands of dollars worth of tools for beginner technicians as well as student loan relief.

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Subaru will co-host the first U.S. national litter clean-up and recycling initiative.

Photo courtesy of Subaru of America, Inc.

Subaru will join forces with The North Face to co-host the country's first national litter clean-up and recycling initiative. Called Facelift: Act Local, the six-day long event, produced by the Yosemite Climbing Association, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22nd through September 27th.

The event is tied to Subaru's Don't Feed the Landfills initiative, which is focused on reducing landfill waste in and around America's national parks, the environmentally focused event is aimed at keeping outdoor areas across the country free from landfill trash.

Yosemite National Park Yosemi.te is one of America's oldest national parksPhoto by Eileen Falkenberg-Hull

"At Subaru, we believe keeping the outdoors clean is a gift that keeps on giving, and no matter how small the site of the clean-up is, it makes a big difference," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "We encourage our fellow outdoor lovers across the country to take the time to sign up, get outside and make a difference in protecting and preserving the natural wonders of their own community."

"It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn't have been otherwise, this event will be successful," said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. "We need positive local engagement more than ever right now."

To participate, Americans are invited to create a small team and find a nearby outdoor location to safely pick up, sort and recycle trash found.

Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.

Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.

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