Community Outreach

Subaru surpasses goal, donates over $175 million to 1,170 charities

Subaru partners with dealerships nationwide to customize their charitable giving based on customer preferences.

Photo courtesy of Subaru of America, Inc.

The annual Subaru Share the Love Event raised more than $30.4 million for national and local charities between mid-November and the end of the December 2019. Subaru of America, Inc. contributed $24 million to national and local charities. Dealerships added additional dollars bringing the overall total to $30.4 million. That brings the total donated during the annual campaign to over $175 million in the last 12 years.

The Share the Love Event sees Subaru donating $250 to the charity of the customer's choice for every new Subaru vehicle purchased or leased at 632 participating dealerships nationwide.

ASPCA and Subaru of America, Inc. The ASPCA has teamed up with Subaru for the Subaru Loves Pets adoption initiative at local auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

"Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We are immensely proud to work together with our retailers to give back and since 2008, we're honored to have donated more than $175 million to a host of national and local charities."

This marks the fourth consecutive year that Subaru opted to not cap donations to the company's charitable partners; the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation.

Subaru retailers were also able to add one or two local charities to the mix as options for their customers bringing the efforts of more than 695 charitable organizations to the forefront. Select retailers had the option to add an additional flat donation, which totaled more than $250,000.

Additionally, 221 Subaru retailers participated in a Subaru vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.1 million.

Subaru routinely partners with local and national organizations outside the Share the Love Event timetable. These efforts include rescue dog adoption areas at local auto shows and clean up efforts in and around Philadelphia, near the company's headquarters.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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Hyundai employees present a check for $25,000 to Kids Meals Inc.

Photo courtesy of Hyundai Motor America

Long after the last of the snow and ice has melted, Texans are still feeling the effects of the winter storms that made their way through the region in February. Part of those ongoing effects have been food insecurity, which was already a problem in the area, and throughout the country, due to the economic effects of the COVID-19 pandemic.

Hyundai Motor America and its Central Texas dealers recently donated $75,000 in support of ongoing relief efforts.

"Far too many children and their families are experiencing food insecurity made worse by the pandemic and the recent winter storms in Texas," said John deNeve, General Manager, South Central Region, Hyundai Motor America. "That is why we have partnered with Kids' Meals Inc. and the Central Texas Food Bank, to bring much-needed relief to the most vulnerable families across Central Texas."

Kids' Meals Inc. in Houston received $25,000 on May 26. Hyundai's donation will help provide 12,500 free healthy meals to children and families across Houston and Harris County over the next four weeks.

An additional donation of $25,000 was given to the Central Texas Food Bank in Austin on May 29. This donation from Hyundai will help provide 100,000 meals for the estimated 470,000 Central Texans in need of food assistance. Local Austin Hyundai dealer Scott Stark of South Point Hyundai provided a matching donation of $25,000.

"We're so grateful to Hyundai for being such a great community partner," said Derrick Chubbs, President and CEO of the Central Texas Food Bank. "This generous donation of $50,000 to help fight hunger here in Central Texas will provide 200,000 meals for our neighbors in need. Demand for our services is still extremely high as a result of the pandemic and February's winter storms, so this donation will be vital in helping us meet the elevated need."

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