Community Outreach

Subaru surpasses goal, donates over $175 million to 1,170 charities

Subaru partners with dealerships nationwide to customize their charitable giving based on customer preferences.

Photo courtesy of Subaru of America, Inc.

The annual Subaru Share the Love Event raised more than $30.4 million for national and local charities between mid-November and the end of the December 2019. Subaru of America, Inc. contributed $24 million to national and local charities. Dealerships added additional dollars bringing the overall total to $30.4 million. That brings the total donated during the annual campaign to over $175 million in the last 12 years.

The Share the Love Event sees Subaru donating $250 to the charity of the customer's choice for every new Subaru vehicle purchased or leased at 632 participating dealerships nationwide.

ASPCA and Subaru of America, Inc.The ASPCA has teamed up with Subaru for the Subaru Loves Pets adoption initiative at local auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

"Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We are immensely proud to work together with our retailers to give back and since 2008, we're honored to have donated more than $175 million to a host of national and local charities."

This marks the fourth consecutive year that Subaru opted to not cap donations to the company's charitable partners; the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation.

Subaru retailers were also able to add one or two local charities to the mix as options for their customers bringing the efforts of more than 695 charitable organizations to the forefront. Select retailers had the option to add an additional flat donation, which totaled more than $250,000.

Additionally, 221 Subaru retailers participated in a Subaru vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.1 million.

Subaru routinely partners with local and national organizations outside the Share the Love Event timetable. These efforts include rescue dog adoption areas at local auto shows and clean up efforts in and around Philadelphia, near the company's headquarters.

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The Ascent got updated styling and fresh tech.

Subaru

Subaru's lineup is full of useful, adventure-ready vehicles, but most are not accommodating for full-size families. The Ascent solved that issue for the automaker a few years ago, and has been a popular family option since. It got a mild update for 2023 with a facelift and new tech. The Ascent comes in five trims: Base, Premium, Onyx Edition, Limited, and Touring. It's expected to go on sale in fall 2022.

The Subaru comes with a new front fascia design that adds a new grille and aggressive styling up front. Lower air ducts help improve aerodynamics, and in higher trims the components come with chrome trim. The SUV's C-shaped taillights got a refresh as well, and now feature a sharper shape to better match the vehicle's overall styling.

2023 Subaru AscentThe new front fascia design is more aggressive than before. Subaru

The Ascent's powertrain remains in place, which is a turbocharged 2.54-liter four-cylinder making 260 horsepower. It sends power to all four wheels through a continuously variable transmission that offers a simulated eight-speed manual shifting mode. Subaru's X-Mode driving mode comes standard, which alters throttle response and other vehicle behavior to maintain traction in slippery conditions. Torque vectoring, which allows the vehicle to shift torque between wheels that need it most, also comes standard.

A new Onyx Edition trim joins the Ascent line for 2022. It brings a standard 11.6-inch touchscreen with navigation, a Harman Kardon sound system, power seats, and a panoramic sunroof. The base Ascent comes with features such as 18-inch wheels, USB inputs, tri-zone automatic climate controls, three rows of seating, and a whopping 19 cupholders. Subaru also offers an optional Cabin Connect system, which allows the driver or front passenger to communicate to people behind them through the stereo using a front-cabin-mounted microphone.

2023 Subaru AscentThe Ascent's interior is available with great tech, such as an 11.6-inch touchscreen infotainment system. Subaru

Subaru EyeSight safety equipment comes standard with every Ascent. The system is improved for 2023 with a wider field of vision and new software. A new wide-angle camera joins EyeSight's existing two-camera setup to provide better pedestrian and cyclist detection when approaching intersections. Blind spot monitoring, rear cross-traffic alerts, and lane change assist are available.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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