Community Outreach

Subaru re-ups Share the Love campaign for 12th year

Subaru is bringing back its popular year-end donation campaign.

Photo courtesy of Subaru of America, Inc.

Subaru of America will make a $250 donation to charity when someone purchases or leases a new vehicle from one of their dealerships between November 14, 2019 and January 2, 2020. To date, the automaker has donated $145.7 million to national and hometown charities over the last eleven years as part of the campaign.

Buyers can choose from the ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation as the beneficiary of the funds associated with their vehicle purchase. Dealerships will also be able to add a local charity option for their customers to support.

"We at Subaru are humbled to support our national charity partners for the twelfth year in a row," said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. "The commitment to spread love by our retailers, customers and national and hometown charity partners is why the Subaru Share the Love Event has touched the lives of so many."

Subaru ASPCA Auto Show Subaru is adding ASPCA adoption areas to their booth at auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

This campaign announcement is in addition to the recent news that Subaru will add ASPCA donation areas to their auto show booths in 40 cities nationwide.

Over the past 20 years, Subaru of America has donated more than $165 million to charitable causes and its employees have logged more than 40,000 volunteer hours.

Nissan has name pothumously named Jamie Schou a TITAN of the Community.

Photo courtesy of Nissan North America

In 2012, 33-year old Jamie Schou was living in Truckee, California, spending time outdoors, working as a realtor, and driving around in his beloved 2006 Nissan Titan. To the casual observer, he was the picture of health.

That March he found a lump in his back. It was diagnosed as synovial sarcoma, a cancer that primarily affects young adults near their joints. It's rare – each year one to three people per 1 million are diagnosed.

The 6'8" former collegiate rower was not about to let cancer stop him from the things he loved the most.

Schou grew up three hours southwest of Truckee in Mill Valley, California, the oldest of four siblings. He loved exploring the nearby mountains with his three younger sisters – Katie, Caroline, and Margot. After graduating, he moved back to his home state, and soon purchased a 2006 Nissan Titan.

Jamie Schou Jamie Schou with sisters (from left to right) Margot, Katie and Caroline.Photo courtesy of Nissan North America

"I have so many memories of Jamie showing up with this truck, piling in a bunch of our friends and heading to the hill or the trail," said his sister Katie Schou. "Every time I or anyone saw this truck roll up, you knew – Jamie's here! And it'd make you so excited."

Schou and his truck were there during the less enjoyable parts of life too.

"Any time anybody needed help with a move – help with anything – Jamie would show up with this truck," Katie reminisced. "He was always there to help at the drop of a hat. Jamie and his truck were there not only for adventures, but life changes. The truck was always part of it."

2006 Nissan Titan Jamie Schou Jamie's 2006 Nissan Titan has over 200,000 miles on it.Photo courtesy of Nissan North America

This was the case for Schou himself. After his diagnosis, Schou began treatment at Stanford University Medical Center. He did not allow cancer to slow him down – he faced the disease head-on and continued his outdoor pursuits. Driving his trusty Titan around the state, Schou climbed Half Dome in Yosemite, went skydiving, and skied Mt. Lassen.

Despite his supportive family and friends, Schou began feeling isolated, Katie explained. Most other young adults were figuring out careers and relationships, not fighting cancer.

Schou channeled his desire for a like-minded community and his love of the outdoors into creating a clothing brand, Send It, and a nonprofit, The Send It Foundation. A portion of the proceeds from the clothing brand benefit the foundation. The clothing brand and foundation both embody Schou's desire to live life full throttle.

The Send It Foundation Caroline Schou (front) grabs a photo with the Send It Surf & Ride group on the final night of the program.Photo courtesy of Nissan North America

The foundation allows young adult cancer fighters and survivors (ages 21-40) to experience deep friendships and fun outdoor adventures away from the daily grind of life with cancer. Through the foundation, young adult cancer fighters and survivors enjoy the great outdoors through a sport such as skiing or surfing and bond with others who have gone through similar experiences. To this day, Schou's Titan is used to help transport participants and gear on these trips. Schou's three sisters are all involved with the foundation.

May 2019 Send It Surf & Ride participant Alexandra Fine, who survived Hodgkin's lymphoma, says, "Nothing you say here surprises anybody. You can just be open and honest and be yourself, and I think that's important for everybody."

Tragically, Jamie passed away, at age 35, in July 2014. The Schou family kept Jamie's Titan and continued using it for Send It trips, but by summer 2018, the 12-year-old truck needed expensive repairs. The family had an emotional decision to make. One of their last tangible attachments to their son and brother needed to be either sold or fixed.

In the midst of making their decision, in September 2018, Katie met employees from Nissan North America at an outdoor lifestyle trade show. Katie mentioned the story of her brother and the "Send It Titan" to the Nissan team.


Katie Schou 2006 Nissan Titan Send It Foundation Katie Schou still uses Jamie's Titan for foundation business.Photo courtesy of Nissan North America

That month, Nissan had announced its Calling All Titans campaign, which "celebrate[s] people using their trucks to help those around them". Jamie's mission fit the spirit of the campaign, and as a way to honor the legacy of this titan of his community, Nissan elected to assist the Schou family in keeping Jamie's Titan road-worthy, ensuring Jamie's legacy and mission are able to continue many more years and miles.

The Send It Foundation has served 150 cancer survivors and completed 31 programs in the last four years. Schou himself summed it up best in a journal entry written before his passing:

"Send It was formed by my story and my joys, but I hope the future is written by all that choose to wear it, share it, and find experiences from it. The terrors of this diseases have provided me with the wonderful opportunity and desire to create something greater that I know will benefit so many! I leave it in your hands."

Subaru is hosting pet adoption events at auto shows nationwide.

Photo courtesy of the ASPCA and Subaru of America, Inc.

The Barkleys, a family of golden retrievers, star in Subaru ads and at major U.S. auto shows the automaker hosts open pet adoptions as part of their Subaru Loves Pets campaign. Now, the effort is going nationwide.

During the remainder of 2019 and into 2020, the automaker will partner with local animal shelters in 40 cities hosting auto shows, with a focus on getting animals out of shelters and to their forever homes.

ASPCA adopt a dog Auto show attendees can adopt an animal at their local auto show.Photo courtesy of the ASPCA and Subaru of America, Inc.

"At Subaru, we look forward to opportunities that help our furry friends in need and we want to return the unconditional love they show us each day," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "We saw great success with our pet adoption events last year, so we wanted to not only sustain, but build upon, that momentum to help even more pets unite with a loving lifetime companion."

While attending their local auto show, attendees with be able to interact with adoptable pets in the Subaru Loves Pets play area and will have the opportunity to adopt and take home a new family member.

ASPCA Subaru Dog Kissing Booth Auto show attendees can interact with adoptable dogs at the Subaru booth.Photo courtesy of the ASPCA and Subaru of America, Inc.

A Subaru pet tag engraving station will be located in each play area, allowing attendees who have pets to personalize a tag to take home for their pet by donating to their local shelter at the booth. All donations and proceeds to the exhibit will go directly animals at the participating shelter.

The list of auto shows where Subaru will host pet adoption events includes:

  • Miami Int'l Auto Show: November 1-10, 2019
  • Seattle Int'l Auto Show: November 14-17, 2019
  • Florida Int'l Auto Show (Tampa): November 15-17, 2019
  • Charlotte Int'l Auto Show: November 21-24, 2019
  • Los Angeles Int'l Auto Show: November 22-December 1, 2019
  • Arizona Int'l Auto Show (Phoenix): November 28-December 1, 2019
  • San Francisco Int'l Auto Show: November 28-December 2, 2019
  • Indianapolis Int'l Auto Show: December 26- January 1, 2020
  • San Diego Int'l Auto Show: January 1-5, 2020
  • Silicon Valley Int'l Auto Show (San Jose): January 9-12, 2020
  • South Carolina Int'l Auto Show (Greenville): January 10-12, 2020
  • New England Auto Show (Boston): January 16-20, 2020
  • Utah Int'l Auto Show (Salt Lake City): January 17-20, 2020
  • West Virginia Int'l Auto Show (Charleston): January 17-19, 2020
  • Greater St. Louis Int'l Auto Show: January 21-26, 2020
  • Houston Auto Show: January 22-26, 2020
  • Washington Auto Show: January 21-February 2, 2020
  • Pennsylvania Auto Show (Harrisburg): January 23-26, 2020
  • Northeast Int'l Auto Show (Providence): January 24-26, 2020
  • Cincinnati Auto Show: February 5-9, 2020
  • Motor Trend International Baltimore: February 6-9, 2020
  • Philadelphia Auto Show: February 8-17, 2020
  • Chicago Int'l Auto Show: February 8-17, 2020
  • Virginia Int'l Auto Show (Richmond): February 14-16, 2020
  • Jacksonville Auto Show: February 14-16, 2020
  • Pittsburgh Int'l Auto Show: February 14-17, 2020
  • Portland Auto Show: February 20- 23, 2020
  • Cleveland Int'l Auto Show: February 21-March 2, 2020
  • Greater Milwaukee Auto Show: February 22-March 1, 2020
  • Atlanta Auto Show: February 26-March 1, 2020
  • Kansas City Int'l Auto Show: March 4-8, 2020
  • Twin Cities Auto Show (Minneapolis): March 7-15, 2020
  • Columbus Int'l Auto Show: March19-22, 2020
  • Dallas Auto Show: March 18-22, 2020
  • Denver Int'l Auto Show: April 2-5, 2020
  • New Mexico Auto Show: April 3-5, 2020
  • New York Int'l Auto Show: April 10-19, 2020
  • North American International Auto Show (Detroit): June 8-21, 2020
This campaign is part of Subaru's larger Love Promise philanthropic platform, which sees the automaker partner with nonprofit education, health, community, environment, and animal organizations to create campaigns with actionable results.