Community Outreach

Subaru re-ups Share the Love campaign for 12th year

Subaru is bringing back its popular year-end donation campaign.

Photo courtesy of Subaru of America, Inc.

Subaru of America will make a $250 donation to charity when someone purchases or leases a new vehicle from one of their dealerships between November 14, 2019 and January 2, 2020. To date, the automaker has donated $145.7 million to national and hometown charities over the last eleven years as part of the campaign.

Buyers can choose from the ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation as the beneficiary of the funds associated with their vehicle purchase. Dealerships will also be able to add a local charity option for their customers to support.

"We at Subaru are humbled to support our national charity partners for the twelfth year in a row," said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. "The commitment to spread love by our retailers, customers and national and hometown charity partners is why the Subaru Share the Love Event has touched the lives of so many."

Subaru ASPCA Auto Show Subaru is adding ASPCA adoption areas to their booth at auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

This campaign announcement is in addition to the recent news that Subaru will add ASPCA donation areas to their auto show booths in 40 cities nationwide.

Over the past 20 years, Subaru of America has donated more than $165 million to charitable causes and its employees have logged more than 40,000 volunteer hours.

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Subaru has teamed up with Sleepypod to create a series of pet accessories.

Photo courtesy of Subaru of America Inc.

Subaru loves pets. That's evident from the multiple pet-centric fundraisers and adoption events that the company hosts throughout the year as part of its core Love Promise, which focuses charitable efforts and company goals on a number of core areas including Subaru Loves the Earth, Subaru Loves Learning, and Subaru Loves Pets.

The company today announced the launch of a new line of pet accessories that are designed to keep pets comfortable in their vehicles. The 11-item line features unique items equipped for Subaru vehicles that ensure that owners can take their best friends and goodest boys and girls on road trips and remain protected.

Subaru Sleepypod cat holder Subaru and Sleepypod worked together on a number of the accessories.Photo courtesy of Subaru of America Inc.

"Protecting pets is a key component of our Subaru Loves Pets commitment, and that includes protecting pets on the road," said Joe Daugherty, Director – Accessories, Subaru of America, Inc. "At Subaru, we know that pets are part of the family, and as our owners head out for warmer weather adventures with furry friends in tow, we want to keep them safe and comfortable for the ride."

The pet-friendly gear and accessories were designed using state-of-the-art technology. The roster of items for sale includes:

  • Pet-Friendly Padded Cargo Liner ($249.95)
  • Console Lid Protector ($49.95)
  • Collapsible Pet Kennel ($159.00- $179.99)
  • Pet-Friendly Padded Seat Protector ($229.95)
  • Pet Ramp ($299.95)
  • Sleepypod Pet Harness ($74.99- $94.99)
  • Sleepypod Pet Carrier and Mobile Pet Bed ($199.99)
  • Sleepypod Pet Travel Bowl ($29.99- $39.99)
  • Seat Cover - Rear ($199.00)
  • Rear Bumper Protector Mat ($69.95)
  • Pet Lover License Plate Frames ($34.95)
All prices are for the accessories as placed in the Subaru Forester. Cost may vary by vehicle.

"Sleepypod carriers and car harnesses are packed with proprietary technology that is the result of an intensive engineering effort by Sleepypod's design team to help keep pets safer when traveling in cars," said Michael Leung, Sleepypod co-founder and lead product designer. "The launch by Subaru of a new pet accessories line is a tremendous demonstration of their dedication to the well-being of pets."

The accessories are now available for purchase at Subaru Parts Online and at Subaru retailers nationwide.

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Subaru trademarked the Wilderness name long before the Outback Wilderness debuted.

Photo courtesy of Subaru of America Inc.

Subaru has sought to trademark the word 'Solterra' from the U.S. Patent and Trademark Office (USPTO). The filing is the type that comes when an automaker is about to announce a new product.

What could Subaru be cooking up? A quick look at Toyota will give you the answer. You see, Toyota and Subaru have an agreement to co-develop products together. That includes the Toyota GR 86, which is modified slightly and sold as the Subaru BRZ and the Toyota Prius Prime, which has donated its powertrain to the Subaru Crosstrek Hybrid.

A few weeks ago, Toyota revealed the bZ4X Concept, an all-electric SUV that will come to market as the bZ4X is the very near future. That concept is just the start of Toyota's electric future and they've detailed what to expect a little more fully via a news release and some trademark searching.

Toyota bZ4X Concept face front The Toyota bZ4X Concept is slightly smaller than the modern Subaru Forester but has about as much inteiror Photo courtesy of Toyota Motor Corporation

It's been said all along that Subaru plans to make its own version of that vehicle, and for a long time it's been thought that it was going to be the Evoltis. But, and this is a big but, Evoltis sounds a little more like a concept name rather than a production name. Take 'Viziv'. That's the working name the automaker gave to its Ascent three-row SUV when it was creating it just a few years ago. 'Ascent' feels more in line with the 'Forester' and 'Crosstrek' nomenclature, no? The same for 'Solterra'.

Now there's the Solterra vs. Soltera debate. USPTO has the trademark filing listed under 'Soltera' but a simple click-through reveals that the mark request is actually for 'Solterra'. The double 'r' makes the most sense as Solterra would be the combination of Latin words: 'soltis' means sun and 'terra' means Earth. That fits perfectly with the Subaru company styling.

When reached out to for comment, Subaru replied, "We cannot comment."

Even if the Solterra name isn't used for the new EV, it is possible that we'll see it down the road on a trim level or new style of vehicle. As they say on Reels, stay tuned.

Subaru Solterra A trademark search reveals Solterra is in the process of being trademarked by Subaru.Photo courtesy of the U.S. Patent and Trademark Office

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