Community Outreach

Subaru re-ups Share the Love campaign for 12th year

Subaru is bringing back its popular year-end donation campaign.

Photo courtesy of Subaru of America, Inc.

Subaru of America will make a $250 donation to charity when someone purchases or leases a new vehicle from one of their dealerships between November 14, 2019 and January 2, 2020. To date, the automaker has donated $145.7 million to national and hometown charities over the last eleven years as part of the campaign.

Buyers can choose from the ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation as the beneficiary of the funds associated with their vehicle purchase. Dealerships will also be able to add a local charity option for their customers to support.

"We at Subaru are humbled to support our national charity partners for the twelfth year in a row," said Alan Bethke, Senior Vice President of Marketing, Subaru of America Inc. "The commitment to spread love by our retailers, customers and national and hometown charity partners is why the Subaru Share the Love Event has touched the lives of so many."

Subaru ASPCA Auto Show Subaru is adding ASPCA adoption areas to their booth at auto shows this year.Photo courtesy of the ASPCA and Subaru of America, Inc.

This campaign announcement is in addition to the recent news that Subaru will add ASPCA donation areas to their auto show booths in 40 cities nationwide.

Over the past 20 years, Subaru of America has donated more than $165 million to charitable causes and its employees have logged more than 40,000 volunteer hours.

Ford trucks reigned supreme over the last decade.

Photo courtesy of Ford Motor Company

For decades, Kelley Blue Book has been studying auto sales trends and reporting on those findings. To mark the close of the decade, 2010-2020, KBB looked back at the numbers for the last 10 years and found some surprising things.

The single best sales month was December 2016.

Nico Rosberg 2016 F1 Champtionship

Photo by Getty Images

There was a lot going on in 2016, not the least exciting of which was Nico Rosberg wining the F1 Championship. Automakers sold more vehicles in 2016 than they did at any other point during the decade. The December 2016 sales capped off a record year. Here's the top five months over the decade by volume:

  • December 2016: 1,683,408
  • March 2018: 1,648,222
  • May 2015: 1,634,833
  • December 2015: 1,634,329
  • August 2019: 1,632,287

Subaru might have had the best decade of everyone.

2020 Subaru Outback

Photo courtesy of Subaru of America, Inc.

Sure, Ford sold a lot of trucks and Nissan saw tremendous early-decade growth in its SUV lineup, but Subaru is the real winner. In 2010, Subaru sold 263,000 vehicles in the U.S. By the end of the decade, in 2019, they sold 700,000. They probably would have sold more but they scaled back production to launch two new vehicles at the end of the decade.

Most forecasts were wrong about December 2019, but that doesn't mean it was a great month.

2020 Ram 1500

Photo courtesy of Fiat Chrysler Automobiles N.V.

Analysts forecasted weak sales for the last month of 2019 but the market surprised them delivering a strong result. However, December 2019 was only the 26th best-selling month of the decade according to KBB, which measured 1,506,401 units sold. See the best-selling trucks of 2019 here.

Volvo's best month was the last month of the decade.

2019 Volvo XC60

Photo courtesy of Volvo Car Corporation

Volvo left the decade with the best month it has had in 10 years. The company sold 12,360 units. However, Volvo had higher sales in the months prior to the Great Recession.

Ford delivered the highest monthly sales total of all automakers in the last 10 years.

2019 Ford Focus

Photo courtesy of Ford Motor Company

While some may bemoan the Blue Oval's current state of automotive affairs, they had a really great month five and a half years ago. In May 2014, Ford sold 244,501 vehicles, roughly 15.5% of the entire industry's sales for the month. In that single month, Ford sold more vehicles than Smart did in the entire decade. See the best-selling new cars of 2019 here.

Buyers are spending more on their cars than ever before.

2020 Toyota Highlander

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

According to KBB, "At the end of 2011, the average transaction price (ATP) for a new vehicle in the U.S. was near $30,000. In February 2015, ATP for the month was above $33,000 for the first time ($33,056). It broke through $35,000 in June of 2017, and passed $37,000 later that year, in December when transaction prices commonly peak due to the high volume of luxury vehicle sales. Transaction prices were above $38,000 through the final three months of 2019. The Kelley Blue Book ATP in December 2019 was $38,767 – the highest point in the past decade."

See the best-selling new SUVs of 2019 here.

Tesla came to play.

2019 Tesla Model3

Photo courtesy of Tesla

In 2010 and 2011, Tesla wasn't really on anyone's radar and now it's a household name. KBB estimates that Tesla sold 12 vehicles in June 2012. They reached 10,000 in sales per month in March 2018 and hit peak monthly sales in December 2018 when 32,600 vehicles were sold.

High-performance cars were costliest in January 2019.

2020 Ferrari Roma

Photo courtesy of Ferrari N.V.

Everyone seems to drive a Toyota RAV4 or a Honda Civic. For the select few wealthy enough to enjoy the fruits of the Acura NSX, Ford GT, and anything with a horse logo on it, this decade was kind for options but expensive. KBB says that in January 2019, the ATP for the segment peaked for the decade at $121,739.

With the Trump Tax Cuts came more fleet sales.

2019 Mercedes-Benz Sprinter

Photo courtesy of Mercedes-Benz

According to KBB, "Six of the Top 10 best months for fleet sales in the past decade occurred after the Tax Cuts and Jobs Act of 2017. In May 2019, an estimated 425,000 vehicles were sold to fleet buyers, a record 27 percent of total U.S. sales. Fleet, it's worth noting, generally accounts for 20% of sales in a given month."

There was never a time in the last 10 years that the Ford F-Series was not the best-selling vehicle in the U.S.

2020 Ford Super Duty

Photo courtesy of Ford Motor Company

Ten straight years of month-to-month dominance. Muhammed Ali wasn't even that good. Ford has sold 7,578,608 F-Series pickups in the last decade - one every 41 seconds. The best month for the F-Series was December 2017 where, in a single month, the company sold 89,385 F-Series trucks.

Subaru recently debuted its VIZIV Tourer concept.

Photo courtesy of Subaru Corporation

Subaru has a goal. By 2030, they want at least 40 percent of their globals sales to come from electric vehicles (EVs) and hybrid electric vehicles. To get there, the automaker will be continuing to work on electrification via the application of the technology to Subaru's current lineup.

"Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru," Chief Technology Officer, Tetsuo Onuki, recently commented to Reuters. "It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive."

Subaru VIZIV Touring concept the VIZIV Touring concept has a WRX-like front end.Photo courtesy of Subaru Corporation

At first, this plan likely means more model variants in the same vein as the Subaru Crosstrek Hybrid. Reuters has reported that the first new model that will enter the Subaru lineup under this plan will be a "strong hybrid" vehicle using Toyota technology. But, it's not coming until later this decade. Subaru previously activated this partnership in the marketplace to launch the Crosstrek Hybrid.

The automakers are also working together to launch an all-battery electric car (BEV) around that time as well.

Don't set your calendar yet. Plans are continually developing and timelines are bound to shift as the market for new vehicles changes. Subaru will likely keep the public updated as their plans develop by releasing concept car versions of their designs ahead of any big news.