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Subaru adds love to the Screen Actors Guild Awards with new barn wedding-themed ad

Subaru's new ad is called "Barn Wedding" and features the 2021 Subaru Crosstrek.

Photo courtesy of Subaru of America Inc.

For the 17th consecutive year, Subaru will be the broadcast sponsor of the Screen Actors Guild Awards (SAG Awards), airing tonight on TNT and TBS starting at 9 p.m. ET/6 p.m. PT. During the broadcast, Subaru will air five commercials highlighting what makes the automaker more than just a car company, including a new spot that showcases the revised 2021 Subaru Crosstrek.

"Barn Wedding" is a national TV spot created by Carmichael Lynch on behalf of Subaru of America. It showcases some of the ways that the Subaru company touches the lives of its owners. The ad focuses on a brother and sister as they hit a few unexpected roadblocks on the way to their sister's barn wedding. Their new Crosstrek, with its upgraded 2.5-liter four-cylinder engine and fresh face is up for the challenge, which also sees them managing to perform a good deed for a lost cat along the way.

The new Subaru ad will air for the first time tonight during the SAG Awards.Photo courtesy of Subaru of America Inc.

"While we won't be heading to the silver carpet for in-person SAG Awards® this year, we're excited for the opportunity to show viewers nationwide the way Subaru embodies Love for our owners," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "The 'Barn Wedding' spot demonstrates not only the capability and power of the 2021 Subaru Crosstrek, but it also shows the values of caring for others – including furry friends – that we share with our owners."

Other ads airing during the broadcast include Forester Reforesting, Dog Tested, Subaru Loves Pets and Feeding America.

During the 2020 edition of Subaru's Share the Love Event, the company's year-end sales initiative, more than $20.6 million was donated bringing the total donated over the last 13 years to over $200 million. Since 2015, Subaru has not placed a cap on the total amount of contributions it makes to its national Subaru Share the Love Event charitable partners: the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish®, Meals on Wheels America and the National Park Foundation.

Subaru has also recently extended its Subaru Loves the Earth campaign, which sees the company partner with TerraCycle for nationwide recycling efforts.

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New midsize sedan

Subaru announces refreshed 2023 Legacy

The new Legacy got a facelift and new lighting elements.

Subaru

Sedans are a dying breed as SUVs and pickup trucks take over, but there are still a few compelling options out there, and Subaru has one of them. The Legacy has been a long-time part of the Subaru lineup, and the all-wheel drive family sedan got a notable update for 2023.

2023 Subaru LegacyTop trims get luxury finishes inside.Subaru

Subaru offers the sedan in five trims: Base, Premium, Sport, Limited, and Touring XD. The automaker updated the Legacy with a facelift that brought a new front fascia, redesigned front bumper and new LED lighting. The car features a low dash and open cabin for great visibility in all directions, and the top Touring XT trim offers high-end accommodations, including Nappa leather and metal trim inside.

Every Legacy comes with the latest version of Subaru Starlink infotainment software. It runs on an 11.6-inch display and offers wireless Apple CarPlay and Android Auto as standard equipment. Higher trim levels get the same display with navigation and a new-for-2023 what3words integration.

2023 Subaru LegacyThe Legacy goes on sale this fall.Subaru

The 2023 Legacy comes standard with a 2.5-liter four-cylinder engine that makes 182 horsepower and 176 pound-feet of torque. The top two trims come with a turbocharged 2.4-liter four-cylinder engine rated at 260 horsepower and 277 pound-feet of torque. Both engines come with a continuously variable transmission that offers an eight-speed manual shift mode.

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New AWD sports sedan

2022 Subaru WRX pricing starts around $30,000

The new WRX starts at around $30,000.

Subaru


The all-new 2022 Subaru WRX is here, and regardless of how you feel about its styling, there's no denying that the car is worth talking about. It's got a new engine for 2022, and while power output is the same as before, the larger four-cylinder is more responsive and provides solid performance.

2022 Subaru WRXSubaru offers a large, vertically-oriented touchscreen for the 2022 WRX.Subaru

Four trims are available for 2022: Base, Premium, Limited, and GT. The 2022 WRX Base starts at $30,100 including a $995 destination charge, and at the top end of the lineup, the WRX GT costs $42,890. Subaru offers just one option for the car: A $1,875 Harman Kardon speaker system and a moonroof for the midrange Premium trim.

The base WRX gets a decent list of standard features that include a 7-inch touchscreen, Apple CarPlay and Android Auto, Bluetooth, 17-inch wheels, a six-speed manual transmission, and more. Moving up through trim levels, the WRX adds features that include a larger 11.6-inch touchscreen with navigation, blind spot monitoring, adaptive dampers, and LED headlights. The top WRX GT gets a new drive mode selection system that offers up to 430 different combinations of settings, and new Recaro sport seats with synthetic suede upholstery.

2022 Subaru WRXA manual transmission is standard. Subaru

All 2022 WRX models come with a turbocharged 2.4-liter four-cylinder engine that makes 271 horsepower and 258 pound-feet of torque. Subaru says it fitted the turbo with an electronically controlled wastegate and new air bypass valves that improve responsiveness and acceleration. Every car also gets Subaru's all-wheel drive system with active torque vectoring, which shifts power between the wheels that need traction most. A six-speed manual gearbox is standard, but buyers can opt to "upgrade" to an automatic.

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