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Subaru adds love to the Screen Actors Guild Awards with new barn wedding-themed ad

Subaru's new ad is called "Barn Wedding" and features the 2021 Subaru Crosstrek.

Photo courtesy of Subaru of America Inc.

For the 17th consecutive year, Subaru will be the broadcast sponsor of the Screen Actors Guild Awards (SAG Awards), airing tonight on TNT and TBS starting at 9 p.m. ET/6 p.m. PT. During the broadcast, Subaru will air five commercials highlighting what makes the automaker more than just a car company, including a new spot that showcases the revised 2021 Subaru Crosstrek.

"Barn Wedding" is a national TV spot created by Carmichael Lynch on behalf of Subaru of America. It showcases some of the ways that the Subaru company touches the lives of its owners. The ad focuses on a brother and sister as they hit a few unexpected roadblocks on the way to their sister's barn wedding. Their new Crosstrek, with its upgraded 2.5-liter four-cylinder engine and fresh face is up for the challenge, which also sees them managing to perform a good deed for a lost cat along the way.

The new Subaru ad will air for the first time tonight during the SAG Awards.Photo courtesy of Subaru of America Inc.

"While we won't be heading to the silver carpet for in-person SAG Awards® this year, we're excited for the opportunity to show viewers nationwide the way Subaru embodies Love for our owners," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "The 'Barn Wedding' spot demonstrates not only the capability and power of the 2021 Subaru Crosstrek, but it also shows the values of caring for others – including furry friends – that we share with our owners."

Other ads airing during the broadcast include Forester Reforesting, Dog Tested, Subaru Loves Pets and Feeding America.

During the 2020 edition of Subaru's Share the Love Event, the company's year-end sales initiative, more than $20.6 million was donated bringing the total donated over the last 13 years to over $200 million. Since 2015, Subaru has not placed a cap on the total amount of contributions it makes to its national Subaru Share the Love Event charitable partners: the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish®, Meals on Wheels America and the National Park Foundation.

Subaru has also recently extended its Subaru Loves the Earth campaign, which sees the company partner with TerraCycle for nationwide recycling efforts.

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David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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Domino's and Nuro announced their partnership in 2019 — and now the robots are hitting the roads.

Photo courtesy of Nuro

After announcing their partnership to work on pizza deliveries via self-driving robots in 2019, Dominos and Nuro have officially rolled out their technology to one part of town.

Beginning this week, if you place a prepaid order from Domino's in Woodland Heights (3209 Houston Ave.), you might have the option to have one of Nuro's R2 robot come to your door. This vehicle is the first do deliver completely autonomously without occupants with a regulatory approval by the U.S. Department of Transportation, according to a news release.

"We're excited to continue innovating the delivery experience for Domino's customers by testing autonomous delivery with Nuro in Houston," says Dennis Maloney, Domino's senior vice president and chief innovation officer, in the release. "There is still so much for our brand to learn about the autonomous delivery space. This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot and how it affects store operations."

Orders placed at select dates and times will have the option to be delivered autonomously. Photo courtesy of Nuro

Nuro Domino's delivery vehicle

The Nuro deliveries will be available on select days and times, and users will be able to opt for the autonomous deliveries when they make their prepaid orders online. They will then receive a code via text message to use on the robot to open the hatch to retrieve their order.

"Nuro's mission is to better everyday life through robotics. Now, for the first time, we're launching real world, autonomous deliveries with R2 and Domino's," says Dave Ferguson, Nuro co-founder and president, in the release. "We're excited to introduce our autonomous delivery bots to a select set of Domino's customers in Houston. We can't wait to see what they think."

California-based Nuro has launched a few delivery pilots in Houston over the past few years, including the first Nuro pilot program with Kroger in March 2019, grocery delivery from Walmart that was revealed in December 2019, and pharmacy delivery that launched last summer.

From being located in a state open to rolling out new AV regulations to Houston's diversity — both in its inhabitants to its roadways, the Bayou City stood out to Nuro, says Sola Lawal, product operations manager at Nuro.

"As a company, we tried to find a city that would allow us to test a number of different things to figure out what really works and who it works for," Lawal says on an episode of the Houston Innovators Podcast. "It's hard to find cities that are better than Houston at enabling that level of testing."

You can find out which self-driving vehicles are being tested in your neck of the woods by clicking here.


This article first appeared on AutomotiveMap's sister site InnovationMap.

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