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Subaru snags first stadium naming rights in company history

Subaru of America and the Philadelphia Union announce a multi-year stadium naming rights agreement with the core of the partnership geared toward the development of community programs that enhance the greater Philadelphia community.

Photo courtesy of Subaru of America Inc.

Subaru of America isn't just selling record numbers of cars. They're also achieving milestones of a different variety. Today the company announced that it has purchased the naming rights to the stadium where the Philadelphia Union Major League Soccer club plays. This is the first time that the automaker has put its name on a stadium.

The multi-year deal is worth an undisclosed amount and will rename the stadium Subaru Park. The 18,500-seat destination in Chester County, Pennsylvania has previously been know as PPL Park and Talen Energy Stadium. Subaru of America's headquarters is in the greater Philadelphia area.

Subaru Park Philadelphia Union As part of the deal, Subaru's company name will be splashed across the stadiumPhoto courtesy of Subaru of America Inc.

Additionally, Subaru will become the official and exclusive automotive partner of the Philadelphia Union and the two companies have made a commitment to Philadelphia area community that will produce a series of charitable programs that extend Subaru's ongoing charitable efforts. The Subaru Love Promise program roster currently includes:

  • Subaru Loves the Earth - A focus on creating a more sustainable environment for fans and the Philadelphia community through recycling efforts and a community garden to grow and donate fresh fruits and vegetables to local communities in need.
  • Subaru Loves to Help - An effort to provide underserved communities the equipment and resources needed to become active and experience the game of soccer in and around the city.
  • Subaru Loves to Care - A commitment to support children battling cancer, to highlight and recognize unsung heroes in our community, as well as a celebration of all walks of life regardless of race, color, religion, national origin, gender, gender identity, disability, sexual orientation or socioeconomic status.
  • Subaru Loves Pets - A mission to unite pets with loving homes and to support pet adoption and animal welfare in the Greater Philadelphia community.

Subaru recently announced that it re-upped its Share the Love campaign for the 12th year.

"Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community," said Tim McDermott, Philadelphia Union President. "Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value upon which our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area."

The Union went 16-7-11 in 2019 reaching the MLS playoffs. The team was founded in 2010 as part of a league expansion.

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Toyota Mall of Georgia, one of AutoNation's dealerships, has raised money to support the caregivers at Children's Healthcare of Atlanta.

Photo courtesy of AutoNation

You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.

In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.

"AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship," said Mrya Biblowit, BCRF President and CEO.

"Every October, we celebrate all that we have accomplished through DRV PNK" said Mike Jackson, AutoNation's Chairman and CEO. "This year, we've taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners."

As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.

October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company's annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.

For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. "Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause."

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Cadillac will give the 2022 Cadillac CT5-V Blackwing carbon fiber seats.

Photo courtesy of Cadillac

Cadillac continues to tease its long-awaited Blackwing sedans. The company is using the Blackwing monknier to designate their top-performing models of the CT4 and CT5.

Those models will also wear the "V' designation and be given the full name Cadillac CT4-V Blackwing and CT4-V Blackwing. They will both be 2022 model year vehicles.

2022 Cadillac CT5-V Blackwing testing This CT5-V Blackwing was spotted testing at Virginia International Raceway, Photo courtesy of Cadillac

Cadillac has slowly been leaking out details of the models, even as the market moves away from sedan sales. We know now know that Cadillac CT-5 Blackwing will feature racing inspired seats. According to the automaker, "The carbon fiber seat back will feature a precision book-matched design and laser-etched V-Series logo. The seats will also include other customer-centric innovations and features that will be announced at a later date."

Cadillac also confirmed that the model is a limited edition.

We already have seen a picture of the cars' interior. That photo showed a new performance steering wheel that is crafted with leather and cut-and-sewn stitching. It features a 12 o'clock red racing stripe, carbon fiber trim, and a V-Series emblem. That emblem is designed to envoke nostalgia for Cadillac's championship-winning heritage on the track. Cadillac has designed the wheel with driver ergonomics as a priority.

The new models will feature V-Mode and a Performance Traction Management system that can be accessed on the left- and right-hand side of the wheel, respectively.

Additional buttons on the steering wheel are more typical to the General Motors lineup. They feature heated steering wheel, follow distance, cruise control, phone call/Bluetooth, and volume controls.

Each V-Series Blackwing model will feature a specially tuned chassis, vehicle control technologies, and engines. The models will be offered with a manual transmission.

The CT5-V Blackwing will be available starting in summer 2021. Expect pricing to be around the $60,000 mark.

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