Subaru Loves the Earth campaign marks recycling milestone, extends TerraCycle partnership
Subaru's environmentally-focused philanthropic platform, Subaru Loves the Earth, part of the larger Subaru Loves mission, is celebrating a milestone. The recycling effort championed by the campaign has recycled more than five million disposable cups and lids, coffee, tea, and creamer capsules and snack wrappers over the last four years.
To mark to the accomplishment, Subaru has announced an extension to its partnership with TerraCycle. "At Subaru, we feel a responsibility to protect Earth's natural wonders for future generations to enjoy, and our partnership with TerraCycle helps us fulfill that commitment while also getting our community and customers involved," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "When it comes to protecting and preserving our environment, we're all in this together, and Subaru is proud to offer ways for people to get excited about recycling."
The program utilizes TerraCycle Zero Waste Boxes at 590 participating Subaru retailers nationwide, offering customers, employees, and community partners a way to recycle waste that is traditionally thought of as being hard to recycle like snack wrappers/bags, disposable cups, lids, plastic straws, as well as coffee, tea and creamer capsules. Subaru encourages customers to collecting these waste streams at their home and bring them into a local participating Subaru retailer for recycling.
Once collected, the waste is transformed into recycled products, including park benches, picnic tables, and playground materials. Subaru retailers can also order products made from the recycled materials through an exclusive Subaru product-line, produced in conjunction with TerraCycle, to be donated to community organizations.
"At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet," said Tom Szaky, TerraCycle CEO. "As we move into the fourth year of our partnership with Subaru, we look forward to building on our previous success and continuing to inspire local communities to take action to preserve the environment for future generations."
New for 2021, 225 participating Subaru retailers will be collecting cabin air filters and plastic film in their service areas for recycling. Additionally, Subaru and TerraCycle will also continue their nationwide recycling partnership with REI. Since 2019, Subaru has provided co-branded TerraCycle collection boxes at all REI stores across the country.