Sustainability

Subaru Loves the Earth campaign marks recycling milestone, extends TerraCycle partnership

Subaru dealerships have recycling items for years through the Subaru Loves the Earth campaign.

Photo courtesy of Subaru of America Inc.

Subaru's environmentally-focused philanthropic platform, Subaru Loves the Earth, part of the larger Subaru Loves mission, is celebrating a milestone. The recycling effort championed by the campaign has recycled more than five million disposable cups and lids, coffee, tea, and creamer capsules and snack wrappers over the last four years.

To mark to the accomplishment, Subaru has announced an extension to its partnership with TerraCycle. "At Subaru, we feel a responsibility to protect Earth's natural wonders for future generations to enjoy, and our partnership with TerraCycle helps us fulfill that commitment while also getting our community and customers involved," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "When it comes to protecting and preserving our environment, we're all in this together, and Subaru is proud to offer ways for people to get excited about recycling."

ASPCA Subaru Dog Kissing BoothSubaru activates their Subaru Loves campaigns throughout the country including Subaru Loves Pets kissing booths at auto shows.Photo courtesy of the ASPCA and Subaru of America, Inc.

The program utilizes TerraCycle Zero Waste Boxes at 590 participating Subaru retailers nationwide, offering customers, employees, and community partners a way to recycle waste that is traditionally thought of as being hard to recycle like snack wrappers/bags, disposable cups, lids, plastic straws, as well as coffee, tea and creamer capsules. Subaru encourages customers to collecting these waste streams at their home and bring them into a local participating Subaru retailer for recycling.

Once collected, the waste is transformed into recycled products, including park benches, picnic tables, and playground materials. Subaru retailers can also order products made from the recycled materials through an exclusive Subaru product-line, produced in conjunction with TerraCycle, to be donated to community organizations.

"At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable and use our innovative business solutions to minimize human impact on the planet," said Tom Szaky, TerraCycle CEO. "As we move into the fourth year of our partnership with Subaru, we look forward to building on our previous success and continuing to inspire local communities to take action to preserve the environment for future generations."

New for 2021, 225 participating Subaru retailers will be collecting cabin air filters and plastic film in their service areas for recycling. Additionally, Subaru and TerraCycle will also continue their nationwide recycling partnership with REI. Since 2019, Subaru has provided co-branded TerraCycle collection boxes at all REI stores across the country.

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The Ascent got updated styling and fresh tech.

Subaru

Subaru's lineup is full of useful, adventure-ready vehicles, but most are not accommodating for full-size families. The Ascent solved that issue for the automaker a few years ago, and has been a popular family option since. It got a mild update for 2023 with a facelift and new tech. The Ascent comes in five trims: Base, Premium, Onyx Edition, Limited, and Touring. It's expected to go on sale in fall 2022.

The Subaru comes with a new front fascia design that adds a new grille and aggressive styling up front. Lower air ducts help improve aerodynamics, and in higher trims the components come with chrome trim. The SUV's C-shaped taillights got a refresh as well, and now feature a sharper shape to better match the vehicle's overall styling.

2023 Subaru AscentThe new front fascia design is more aggressive than before. Subaru

The Ascent's powertrain remains in place, which is a turbocharged 2.54-liter four-cylinder making 260 horsepower. It sends power to all four wheels through a continuously variable transmission that offers a simulated eight-speed manual shifting mode. Subaru's X-Mode driving mode comes standard, which alters throttle response and other vehicle behavior to maintain traction in slippery conditions. Torque vectoring, which allows the vehicle to shift torque between wheels that need it most, also comes standard.

A new Onyx Edition trim joins the Ascent line for 2022. It brings a standard 11.6-inch touchscreen with navigation, a Harman Kardon sound system, power seats, and a panoramic sunroof. The base Ascent comes with features such as 18-inch wheels, USB inputs, tri-zone automatic climate controls, three rows of seating, and a whopping 19 cupholders. Subaru also offers an optional Cabin Connect system, which allows the driver or front passenger to communicate to people behind them through the stereo using a front-cabin-mounted microphone.

2023 Subaru AscentThe Ascent's interior is available with great tech, such as an 11.6-inch touchscreen infotainment system. Subaru

Subaru EyeSight safety equipment comes standard with every Ascent. The system is improved for 2023 with a wider field of vision and new software. A new wide-angle camera joins EyeSight's existing two-camera setup to provide better pedestrian and cyclist detection when approaching intersections. Blind spot monitoring, rear cross-traffic alerts, and lane change assist are available.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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