Production

Subaru heads toward mass electrification as the automaker lays out 2030 model goals

Eileen Falkenberg-Hull
Jan 21, 2020, 11:34 am

Subaru recently debuted its VIZIV Tourer concept.

Photo courtesy of Subaru Corporation

Subaru has a goal. By 2030, they want at least 40 percent of their globals sales to come from electric vehicles (EVs) and hybrid electric vehicles. To get there, the automaker will be continuing to work on electrification via the application of the technology to Subaru's current lineup.

"Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru," Chief Technology Officer, Tetsuo Onuki, recently commented to Reuters. "It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive."

Subaru VIZIV Touring concept the VIZIV Touring concept has a WRX-like front end.Photo courtesy of Subaru Corporation

At first, this plan likely means more model variants in the same vein as the Subaru Crosstrek Hybrid. Reuters has reported that the first new model that will enter the Subaru lineup under this plan will be a "strong hybrid" vehicle using Toyota technology. But, it's not coming until later this decade. Subaru previously activated this partnership in the marketplace to launch the Crosstrek Hybrid.

The automakers are also working together to launch an all-battery electric car (BEV) around that time as well.

Don't set your calendar yet. Plans are continually developing and timelines are bound to shift as the market for new vehicles changes. Subaru will likely keep the public updated as their plans develop by releasing concept car versions of their designs ahead of any big news.

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Sponsorship

Subaru snags first stadium naming rights in company history

Subaru of America and the Philadelphia Union announce a multi-year stadium naming rights agreement with the core of the partnership geared toward the development of community programs that enhance the greater Philadelphia community.

Photo courtesy of Subaru of America Inc.

Subaru of America isn't just selling record numbers of cars. They're also achieving milestones of a different variety. Today the company announced that it has purchased the naming rights to the stadium where the Philadelphia Union Major League Soccer club plays. This is the first time that the automaker has put its name on a stadium.

The multi-year deal is worth an undisclosed amount and will rename the stadium Subaru Park. The 18,500-seat destination in Chester County, Pennsylvania has previously been know as PPL Park and Talen Energy Stadium. Subaru of America's headquarters is in the greater Philadelphia area.

Subaru Park Philadelphia Union As part of the deal, Subaru's company name will be splashed across the stadiumPhoto courtesy of Subaru of America Inc.

Additionally, Subaru will become the official and exclusive automotive partner of the Philadelphia Union and the two companies have made a commitment to Philadelphia area community that will produce a series of charitable programs that extend Subaru's ongoing charitable efforts. The Subaru Love Promise program roster currently includes:

  • Subaru Loves the Earth - A focus on creating a more sustainable environment for fans and the Philadelphia community through recycling efforts and a community garden to grow and donate fresh fruits and vegetables to local communities in need.
  • Subaru Loves to Help - An effort to provide underserved communities the equipment and resources needed to become active and experience the game of soccer in and around the city.
  • Subaru Loves to Care - A commitment to support children battling cancer, to highlight and recognize unsung heroes in our community, as well as a celebration of all walks of life regardless of race, color, religion, national origin, gender, gender identity, disability, sexual orientation or socioeconomic status.
  • Subaru Loves Pets - A mission to unite pets with loving homes and to support pet adoption and animal welfare in the Greater Philadelphia community.

Subaru recently announced that it re-upped its Share the Love campaign for the 12th year.

"Today is the start of a historic new chapter for the Philadelphia Union, both with the inauguration of our 2020 season at Subaru Park and in the official beginning of our relationship with Subaru of America, a partner that shares in our vision for a better future for our fans and surrounding community," said Tim McDermott, Philadelphia Union President. "Subaru of America has consistently exemplified a passionate commitment to the community and bringing people together, which is a core value upon which our club was founded. We are committed to working hand-in-hand to give back and create a better world for our fans and the people of the Greater Philadelphia area."

The Union went 16-7-11 in 2019 reaching the MLS playoffs. The team was founded in 2010 as part of a league expansion.

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Hollywood

Subaru debuts new commercials, partnerships with Buzzfeed and National Geographic

Subaru has launched a new ad campaign showcasing the 2020 Outback.

Photo courtesy of Subaru of America, Inc.

If there's one thing Subaru knows, it's their customer. The automaker continues to deliver vehicles that not only retain customers, but have expanded the brand's fanbase tremendously over the last two decades. They are looking to continue that winning streak with a fresh round of commercials starring the redesigned 2020 Subaru Outback.

"At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives."

2020 Subaru Outback ad Subaru's ad campaign features the 2020 Outback in everyday life situations.Photo courtesy of Subaru of America, Inc.

The new campaign centers on how three different families use their Outbacks as part of their everyday life, highlighting the sixth-generation Outback's durability and safety. The campaign also introduces a unique true story based on a Subaru owner's lengthy 120-mile commute to work each way, every day, for fifteen years.

The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Watch the 60-second versions of two of the commercials below.

www.youtube.com

www.youtube.com

Subaru will also be partnering with Buzzfeed one a three-part miniseries featuring National Parks. The series will include Buzzfeed's first-ever automotive-partnered Eko quiz, a medium that allows consumers to choose their own adventure through a series of video questions. The creative campaign will also feature a partnership with National Geographic to create custom content that highlights the all-new 2020 Outback as the enabler of all kinds of adventure, and the all-new 2020 Outback will be integrated into a three-part mini-series on YouTube called SciShow, exploring the wonders of science and the world around us.

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