Subaru makes 100 million meals donation to Feeding America, doubling 2020 efforts
In April, as the COVID-19 pandemic took hold in America, Subaru of America stepped up donating the funs to supply 50 million meals to hungry Americans via the Feeding America hunger relief organization. To kick off 2021, Subaru of America, Subaru of New England, and Subaru Distributors Corporation are doubling that effort.
"Once again, Subaru is working with Feeding America to help the millions of families struggling with hunger across the U.S.," said Thomas J. Doll, President and CEO, Subaru of America, Inc. "As we continue to weather these unprecedented times together, we hope our contribution to Feeding America ensures the most vulnerable members of our communities are fed and cared for."
According to a release, one in four children in the U.S. are vulnerable of facing hunger because of the COVID-19 pandemic.
"The pandemic has posed unique challenges for food banks and the people we serve," said Claire Babineaux-Fontenot, CEO of Feeding America. "We are tremendously grateful to Subaru of America, along with Subaru retailers and distributors, for their generous support and commitment to fighting against hunger in communities across the country."
The 633 Subaru retailers nationwide will work with Feeding America to disburse the donation to the organization's 199 food banks with the highest food insecurity rates and child food insecurity rates. Subaru retailers have made an additional donation of 5.6 million meals to those in need.
For every $1 cash donation, at least 10 meals are secured by Feeding America on behalf of local member food banks.
As they did with the donation last spring, Subaru will launch a new creative campaign showcasing the impact of the donation. The spots will run on broadcast and digital platforms.
This new donation is part of Subaru's Subaru Loves to Help pillar, the community-focused pillar of the Subaru Love Promise. Other recent initiatives include the donation of blankets to the homeless and an anti-litter campaign.