COVID-19

Subaru partners with Feeding America to provide 50 million meals

Seth Fisher of "Saints & Strangers" volunteers at The Food Bank Of NYC Community Kitchen as part of National Geographic Channel and Feeding America's Partnership to fight hunger nationwide at Food Bank of NYC Community Kitchen in Harlem on November 18, 2015.

Photo by Rob Kim/Getty Images

With jobless numbers rapidly on the rise and families going hungry due to the economic effects of the coronavirus pandemic, the need is greater than ever for charities to provide meals to those less fortunate. Subaru announced today that in conjunction with its two regional independent distributors, Subaru of New England and Subaru Distributors Corp., it is committing to provide 50 million meals to Feeding America.

Feeding America is the nation's largest domestic hunger-relief organization and a nationwide network of 200-member food banks.

"In these trying times we all search for stability in our daily lives," said Thomas J. Doll, President and CEO, Subaru of America. "We hope that through this donation to Feeding America, we can provide the comfort and stability of a meal for people who struggle with hunger in America. We must all stay safe but remember to help others where we can."

Accordio to a release, "Prior to the onset of COVID-19, hunger was already a reality for 37 million Americans, 11 million of whom are children. As families face the reality of sheltering in place and its associated fallout for the foreseeable future, millions more face the very real danger of unemployment, unprecedented difficulty accessing and purchasing food and an increased reliance on food banks to keep food on their tables."

The announcement by Subaru encourages the network of 633 retailers nationwide to foster relationships with local Feeding America member food banks then work together to provide ongoing support including food drives, donations, and volunteer events.

"We are incredibly grateful for the generous donation from Subaru, which will help every food bank in our network provide food to our neighbors in need. During this unprecedented time, the Feeding America nationwide network of 200 food banks is working tirelessly to respond to increased need in their communities. We are proud to work with Subaru to help the most vulnerable people impacted by this pandemic," said Claire Babineaux-Fontenot, CEO of Feeding America.

This latest partnership is an expansion of the Subaru Loves to Help community action initiative. Earlier this year, Subaru announced that it has surpassed its goal, donating over $175 million to 1,170 charities as part of its Share the Love campaign. the company also sponsored a Subaru Loves Pets campaign that saw the automaker invite pet adoption centers into their space at auto shows.

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Volkswagen has teamed with its dealerships to offer vehicles for training.

Photo courtesy of Volkswagen AG

Volkswagen donated 12 Atlas SUVs to technical and trade schools across the U.S. The donations are the result of a partnership with local dealers as an element of the company's Drive Bigger initiative.

"These vehicles will be essential in assisting the next generation of Volkswagen technicians to interact with and learn the latest technology that is part of our exciting model lineup" said John Peterson, Director of Fixed Operations." At Volkswagen we strongly believe in investing in the next generation and with our growing model lineup, it's critical we give these young technicians the opportunity to be hands on with our vehicles to help ensure we continue to deliver a high level of customer satisfaction in the future."

New vehicles are a key component to training tomorrow's technicians, especially with rapidly evolving powertrain options and new, more versatile platforms being used by more extensively by automakers across the world.

The donations will allow students to train on Volkswagen vehicles utilizing the VW ODIS software used to diagnose and perform updates. The selected schools will collaborate with local dealerships to provide supplemental assistance and instruction on the donated equipment.

The Northeast Region is the first group of schools to be part of the program. The schools receiving the vehicles and instruction include:

  • Automotive Training Center (Warminster, PA)
  • Cincinnati State Technical and Community College (Cincinnati, OH)
  • Hudson Valley Community College (Troy, NY)
  • Lincoln Technical Institute (Mahwah, NJ)
  • MassBay Community College Automotive Technology Center (Ashland, MA)
  • Medina County Career Center (Medina, OH)
  • Saline High School (Saline, MI)
  • Suffolk County Community College (Centereach, NY)
  • SUNY Canton Automotive Technology (Canton, NY)
In total, 34 dealerships will assist with the program in the northeast.

Volkswagen isn't the only company helping to assist with the eduction of the next generation of technicians. Volvo announced earlier this year that they will be working with dealerships to provide tens of thousands of dollars worth of tools for beginner technicians as well as student loan relief.

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Subaru will co-host the first U.S. national litter clean-up and recycling initiative.

Photo courtesy of Subaru of America, Inc.

Subaru will join forces with The North Face to co-host the country's first national litter clean-up and recycling initiative. Called Facelift: Act Local, the six-day long event, produced by the Yosemite Climbing Association, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards from September 22nd through September 27th.

The event is tied to Subaru's Don't Feed the Landfills initiative, which is focused on reducing landfill waste in and around America's national parks, the environmentally focused event is aimed at keeping outdoor areas across the country free from landfill trash.

Yosemite National Park Yosemi.te is one of America's oldest national parksPhoto by Eileen Falkenberg-Hull

"At Subaru, we believe keeping the outdoors clean is a gift that keeps on giving, and no matter how small the site of the clean-up is, it makes a big difference," said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc. "We encourage our fellow outdoor lovers across the country to take the time to sign up, get outside and make a difference in protecting and preserving the natural wonders of their own community."

"It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn't have been otherwise, this event will be successful," said Allyson Gunsallus, Managing Director of the Yosemite Climbing Association. "We need positive local engagement more than ever right now."

To participate, Americans are invited to create a small team and find a nearby outdoor location to safely pick up, sort and recycle trash found.

Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.

Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.

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