Benefits

Subaru sets up Subie Shacks at ski resorts nationwide

Subie Shacks dot the landscape at ski resorts nationwide.

Photo courtesy of Subaru of America Inc.

A partnership between Subaru of America, Inc. and POWDR, an adventure lifestyle company that owns, among other things, 11 ski resorts, has resulted in the installation of Subie Shacks at ski hills. These Shacks offer guest amenities and Subaru owner perks such as pre-packaged menu items, snacks and Subaru prizing at POWDR resorts nationwide.

Additionally, the two companies announced an extension of their longstanding partnership today. As part of the extension, Woodward, a mountain resort off I-80 in Tahoe, California, also activates a program with Subaru Motorsports USA that is designed to "inspire competition, drive progression, and help grow the next generation of action sports."

Subaru sponsors avalanche detection dog training.Photo courtesy of Subaru of America Inc.

Subuar

At POWDR resorts, Subaru owners are able to take advantage of Subaru VIP parking, Subaru concierge and shuttle vehicles, and pop-up activations throughout the season.

"Subaru has been an exceptional partner to POWDR and, with our partnership extension now including Woodward, we are excited to develop more cool experiences for our guests and Subaru owners," says Wade Martin, co-president at POWDR. "Our shared passion for authentic adventure experiences has generated fun, innovative projects that drive value for both of our brands, and, most importantly, our customers."

Subaru is no stranger to mountain activities. The company recently sponsored Snowbird, Copper Mountain, and Mt. Bachelor's avalanche rescue dog programs. The sponsorship includes training and certification support for dogs and handlers, supplies and specialized equipment, a typically very pricey endeavor for handlers.

Subaru WinterFest, the automaker's annual, multi-mountain destination and experiential lifestyle tour is expected to return for the 2021-2022 season after taking a year off due to COVID-19. Subaru is planning to make the celebrations bigger, combining music, adventure, food and beverage, pets, and sustainability to create a unique experience.

"At Subaru, we know our owners seek adventure and enjoy the exciting wintertime experiences that we offer at the nation's top mountain resorts each year," said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. "That is why we are thrilled to continue our partnership with POWDR and give consumers and Subaru owners an unforgettable experience at POWDR's mountain destinations and Woodward action sports centers."

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New sports car

2022 Subaru BRZ pricing announced

The BRZ is all-new for 2022.

Subaru

Earlier this year, Subaru announced the all-new BRZ sports car, which is coming this fall to replace the previous generation of the car that was discontinued in 2020. It, along with its Toyota cousin, the 86, get more power, updated interiors, and better technology than their predecessors.

The BRZ Premium is the base trim of the car. It starts at $28,955 after destination. Adding an automatic transmission drives the price up by $1,600 to $30,555. The BRZ Limited starts at $31,455 after destination, which shifts to $33,255 with an automatic transmission.


2022 Subaru BRZ The BRZ's compact size and manual transmission make it enthusiast friendly.


The 2022 BRZ gets a new 2.4-liter four-cylinder Boxer engine that produces 228 horsepower. Part of the appeal of small, sporty cars like BRZ is that they are infinitely more fun to drive than larger, more computerized vehicles. To that end, the car comes standard with a six-speed close-ratio manual transmission. Buyers can opt to swap in a six-speed automatic transmission, but that almost defeats the point of the car. A Torsen limited-slip differential, vehicle stability control with track mode, and 17-inch wheels round out the car's standard performance features.

Inside, the BRZ comes with an 8-inch touchscreen that runs Apple CarPlay and Android Auto, Bluetooth, SiriusXM radio, and dual-zone automatic climate controls. A new gauge cluster display can show amps, coolant temperatures, or the car's lateral g-forces, and when track mode is engaged, the tachometer shifts from a circular to a color linear graph.


2022 Subaru BRZ An updated interior and tech are highlights of the new BRZ,

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The Subaru Solterra name has been confirmed.

Photo courtesy of Subaru of America Inc.

Last month, AutomotiveMap speculated that the reason Subaru had filed a trademark for the word "Solterra" was because that was going to be the name of its new all-electric SUV. We were right. The Japanese automaker has confirmed the hypothesis that the Solterra will be joining the lineup and divulged a few other details as well.

The world Solterra comes from a combination of the Latin words for sun "soltis" and Earth "terra". That fits in nicely with Subaru's outdoorsy vehicle naming scheme that includes Forester, Ascent, Outback, Crosstrek, and the newly minted Outback Wilderness.

The Subaru Solterra is the sister of the Toyota bZ4X. The two models were co-developed as part of a joint partnership with Toyota that has also produced the Subaru Crosstrek Hybrid and Prius Prime, as well as the 2022 Subaru BRZ and 2022 Toyota 86 fraternal twins.

2023 Subaru Solterra The Subaru Solterra will wear "EV" badging featuring a customary blue highlight.Photo courtesy of Subaru of America Inc.

The new Subie will ride on the company's fresh dedicated all-electric platform named the e-SUBARU Global Platform. The new vehicle will combine all-wheel drive capability, agile driving dynamics, and passive safety features, according to the automaker.

Solterra is likely to be about the same dimensions as bZ4X, with a smaller body than the Forester and larger than the Crosstrek but nearly the same amount of interior space. That's partially because the car has no need for a transmission tunnel. Looks-wise, the model is similar to the two as well, blending aesthetics from each in an aerodynamic body design.

It will go on sale in 2022 which means that we're likely to see it in the flesh later this year. It will probably wear a 2023 model year tag when it goes on sale.

A few weeks ago, Toyota revealed the bZ4X Concept, an all-electric SUV that will come to market as the bZ4X is the very near future. That concept is just the start of Toyota's electric future and they've detailed what to expect a little more fully via a news release and some trademark searching.

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