Stellantis sees Chrysler, not Pugeot, as its future in the U.S., bids adieu to SRT
Which do you want first? The good news or the bad news? The good news is that the Chrysler brand will live on despite FCA's merger with PSA Groupe to form a new overarching parent company, Stellantis. The bad news is that the SRT standalone brand won't. Stellantis chief executive officer Carlos Tavares announced the changes during a roundtable this week.
It's not all bad news for SRT. The SRT brand will continue to live on as an identity within the company, attached to different brands as a marker of their performance models. This makes sense; it's the way most other automakers have done business. Maserati has Trofeo. Ford has ST. Hyundai has N.
A statement from the company indicated that the SRT team isn't going way. Its members have all been folded into the Stellantis global engineering operation. SRT's team had been partially responsible for the development of the Ram 1500 TRX, Dodge Dunrago SRT, Jeep Grand Cherokee Trackhawk, and other high-performance models within the company's lineup so this move isn't too far out of their wheelhouse.
Evolving emissions regulations is something Tavares is keeping in mind as the company works to piece together the future of Dodge while keeping its performance-focused customer base in mind.
Tavares also said that plans to bring Pugeot to America have been put on ice following the merger. In 2017, PSA Groupe had announced that the company was slated to return to the U.S. by 2023.
The Stellantis family photo includes 13 different vehicle brands with Fiat, Chrysler, and Pugeot standing out to Tavares as pillars with long history and defined futures.
Unlike other automakers that are making promises for an all-electric or electrified future, Stellantis is ready to take an approach similar to Toyota - offer buyers the opportunity to get an electric model if they choose, but leave them with the option.