Infotainment

Hyundai, Spotify partner for 'My City Unlocked' digital experience

Artist Lauren Jauregui has partnered with Hyundai for a tour of her hometown.

Photo courtesy of Hyundai Motor America

Hyundai and Spotify have collaborated on a new digital experience that is designed to "inspire divers and music fans" according to a press release. The 'My City Unlocked' digital experience connects three emerging artists with their hometowns. Audio and visual storytelling delivers a virtual tour of those towns.

The release of these experiences are occurring in tandem with the launch of the 2021 Hyundai Elantra.

The three cities that are part of the tour include Miami, New York City, and Los Angeles. Lauren Jauregui, who has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams will share her take on Miami. Amber Mark, who was nominated for "Best Engineered Album" at the 61st Annual Grammy Awards in 2019, shares her take on NYC. The City of Angels is described by Gryffin, who is most known for remixing some well-known songs such as Tove Lo's "Talking Body", Maroon 5's "Animals" and Years & Years' "Desire."

Choose Your City Hyundai A new immersive storytelling experience is available on Spotify.Photo courtesy of Hyundai Motor America

"Through this first-of-its-kind partnership, we are using music as a content centerpiece to connect the feeling of unlocking better local experiences with the technology-infused 2021 Elantra. It's the perfect vehicle for exploring the city," said Angela Zepeda, CMO, Hyundai Motor America.

"We are only just beginning to explore the creative storytelling potential of streaming audio and marketers are taking notice," said Spotify's Brian Berner, Head of North America Ad Sales. "Together with Hyundai, we're bringing together the richness and intimacy of audio and our streaming intelligence to shine a light on local culture and creators, unlocking the many ways that audio can be used to captivate audiences and deliver the impact that brands expect."

"My City Unlocked" is accessible through a co-branded digital and mobile experience, hyundai.withspotify.com. Users select an artist to access their specific city guide playlist with scenic storytelling and local attractions selected by the artist. Each artist will also delve into personal stories about their hometown with popular entertainment reporter Terrence J in a branded podcast, "Unlock My City With...," available only on Spotify.

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The new Jeep Wrangler Rubicon is coming soon to a LEGO store near you.

Photo courtesy of LEGO

The Jeep Wrangler has fans the world over. For those fans whose extracurricular activities include LEGO building along with Jeeping, there's a new LEGO Technic model they'll want to take a look at. The LEGO Technic Jeep Wrangler Rubicon is the first LEGO model of a Jeep SUV.

Ask any Jeep Wrangler owner and they'll tell you that their vehicle is just a bigger version of this new LEGO set," said Mark Allen, Head of Jeep Design. "The design of the Jeep Wrangler allows them to take it apart, top off, doors off, reconfigure it, add new pieces from our Mopar team, and then put it back together again. This LEGO Technic Jeep Wrangler should bring a new level of joy to our Jeep enthusiasts and help inspire future designers to the brand."

LEGO Technic Jeep Wrangler Rubicon

Photo courtesy of LEGO

The 665-piece model features all the classic Jeep hallmarks - a performance 4x4 system, rugged tires, fold-down rear seats, and a seven-slot grille. It features a button operated front steering system and axle-articulation suspension. It has a yellow-and-black color scheme.

"The Jeep Wrangler is an icon in the off-road world" says Lars Thygesen, Designer, LEGO Technic. "The Rubicon has a lot of the iconic details loved by 4x4 fans the world over, so it was important to me to pack as many of the authentic, powerful features of the real vehicle into the LEGO Technic replica. I hope LEGO fans and vehicle lovers enjoy all aspects including the suspension, winch and open air design that we developed alongside the talented Jeep design team."

The LEGO Technic Jeep Wrangler is designed for Jeep and LEGO fans alike, aged 9 and above. It will be available from January 1st 2021 from LEGO.com, LEGO stores and other retailers globally, priced at [49.99€/49.99$/£44.99].

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Audi is only making the car for U.S. customers.

Photo courtesy of Audi AG

The 2021 Audi R8 Panther special edition is one of the rarer gifts you can get for your garage this holiday season. With a limited run of 30 coupes in the works, the R8 Panther edition models are the first available units in the R8 rear-wheel-drive model line and available only for U.S. customers.

If the name sounds familiar to you, that's because it should. The R8 Panther edition joins the 2019 RS 5 Panther edition, which was also a limited run and featured the same paint color and interior upholstery.

2021 Audi R8 Panther The hallmarks of the model include its black paint job and red-edged wheels.Photo courtesy of Audi AG

The unique 2021 R8 Panther comes covered in an Audi-exclusive Panther Black crystal effect paint job with carbon exterior mirror housings. Its badging has been coated in black. The model rides on 20-inch five-double-spoke dynamic design wheels that have been milled cut, finished in matte black with red trim, and wrapped in summer performance tires.

Your neighbors will hear you leaving the cul-de-sac thanks to the car's sport exhaust system, which amplifies the sound of the V10 engine. LED headlights and LED taillights, with dynamic turn signals will help their eyes follow your path on the way out as they peer out their windows.

The R8 Panther is powered by a naturally aspirated 5.2-liter V1 engine that produces 532 horsepower and 398 pound-feet of torque, and sprints from zero to 60 mph in 3.6 seconds. It has a top track speed of 201 mph.

The chassis of the R8 Panther edition has been specifically adapted for rear-wheel drive, including using solid rear axles as opposed to hollow, a stiffer front anti-roll bar, and an increase in rear negative camber.

2021 Audi R8 Panther

Photo courtesy of Audi AG

The model has a full black leather interior with Crimson red stitching. Its racing shells seats are covered in red Nappa leather and have power height and manual fore/art seat adjustment. The car's gear selector and parcel shelf are covered in Alcantara, and the headliner features a diamond-stitched Alcantara. Audi has given the model a brand-exclusive steering wheel with leather/Alcantara and 12 o'clock marker as well as exclusive R8 floor mats with Crimson red leather edging.

Audi virtual cockpit, Audi smartphone interface, Audi phone box with signal booster, navigation, a 13-speaker Bang & Olufson sound system, and illuminated door sill inlays are included.

A carbon exterior package adds carbon fiber to the engine compartment and carbon sigma sideblades while the carbon interior package adds carbon fiber high-gloss surrounds for both the virtual cockpit and the air vents, as well as the center console.

The 2021 R8 Panther edition will be available in select dealerships this month with an MSRP of $183,300. There is an additional $1,495 destination charge, $1,700 gas guzzler tax, sales taxes, title, options, and dealer charges.

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