Infotainment

Hyundai, Spotify partner for 'My City Unlocked' digital experience

Artist Lauren Jauregui has partnered with Hyundai for a tour of her hometown.

Photo courtesy of Hyundai Motor America

Hyundai and Spotify have collaborated on a new digital experience that is designed to "inspire divers and music fans" according to a press release. The 'My City Unlocked' digital experience connects three emerging artists with their hometowns. Audio and visual storytelling delivers a virtual tour of those towns.

The release of these experiences are occurring in tandem with the launch of the 2021 Hyundai Elantra.

The three cities that are part of the tour include Miami, New York City, and Los Angeles. Lauren Jauregui, who has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams will share her take on Miami. Amber Mark, who was nominated for "Best Engineered Album" at the 61st Annual Grammy Awards in 2019, shares her take on NYC. The City of Angels is described by Gryffin, who is most known for remixing some well-known songs such as Tove Lo's "Talking Body", Maroon 5's "Animals" and Years & Years' "Desire."

Choose Your City Hyundai A new immersive storytelling experience is available on Spotify.Photo courtesy of Hyundai Motor America

"Through this first-of-its-kind partnership, we are using music as a content centerpiece to connect the feeling of unlocking better local experiences with the technology-infused 2021 Elantra. It's the perfect vehicle for exploring the city," said Angela Zepeda, CMO, Hyundai Motor America.

"We are only just beginning to explore the creative storytelling potential of streaming audio and marketers are taking notice," said Spotify's Brian Berner, Head of North America Ad Sales. "Together with Hyundai, we're bringing together the richness and intimacy of audio and our streaming intelligence to shine a light on local culture and creators, unlocking the many ways that audio can be used to captivate audiences and deliver the impact that brands expect."

"My City Unlocked" is accessible through a co-branded digital and mobile experience, hyundai.withspotify.com. Users select an artist to access their specific city guide playlist with scenic storytelling and local attractions selected by the artist. Each artist will also delve into personal stories about their hometown with popular entertainment reporter Terrence J in a branded podcast, "Unlock My City With...," available only on Spotify.

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New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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