Hollywood

More Hyundai cars to be in Sony movies, starting with Spider-Man movies in 2021 and 2022

Spider-man performers are seen at the premiere of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.

Photo by Kevin Winter/Getty Images

Usually its the stars that are bragging about a multi-picture deal. This go-round it's Hyundai. The automaker has teamed up with Sony Pictures Entertainment that will place Hyundai's new models and technologies in coming productions. Hyundai will also offer marketing support and the companies will collaborate on a wide range of ancillary content-creation.

"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.

2020 Hyundai Sonata Hybrid The 2020 Hyundai Sonata Hybrid starts at $27,750, comes in three trim levels. Photo courtesy of Hyundai Motor America

Hyundai isn't the first automaker to collaborate with a production, nor is it the first to enter into a relationship of this kind. Nissan worked with Disney on a number of pictures including the recent Star Wars movies, the remake of "Mary Poppins" and "A Wrinkle in Time" among others. Audi has had its vehicles appear in animated features. Porsche presented a new vehicle at the last Star Wars movie premiere. Land Rover and Aston Martin are virtually synonymous with the James Bond brand.

Hyundai Motor's new models and technologies will be featured in five upcoming Sony Pictures films including "Uncharted" (July 2021); the sequel to "Spider-Man: Far From Home" (November 2021); the sequel to "Spider-Man: Into the Spider-Verse" (October 2022); and other tentpoles to be determined.

In the last Spider-Man movie, Audi had a supporting role. It looks like their time with the Spidey stories has come to an end.

"This deal embodies the true definition of the word partnership," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together."

Hyundai has a great deal of new-age tech on the horizon including hydrogen-powered transportation, cloud-based driving dynamics, and air travel.

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Special edition Land Rover

Special Land Rover Defender stars in new James Bond film

The special Defender features several 007-inspired touches.

Land Rover

James Bond and British vehicles go together like bread and butter. The spy's most well-known rides come from Aston Martin, but Land Rover isn't sitting out on the action. The 25th film in the Bond series, No Time To Die, premiers in just a few weeks, and with it, a new special edition Land Rover Defender. Land Rover's SV Bespoke division created the special Defender, which in addition to making an appearance on the silver screen, will be on sale for a limited run to 300 lucky Bond fans willing to shell out the cash.


2022 Land Rover Defender V8 Bond Edition The Defender gets exclusive infotainment animations.Land Rover


The villainous Defender is powered by a supercharged 5.0-liter V8 that produces 518 horsepower and 461 pound-feet of torque. An eight-speed automatic transmission is standard, and Land Rover says the powertrain is strong enough to push the hefty off-roader to 60 mph from a stop in just 5.1 seconds. The V8 is a recent addition to the Defender line, and comes paired here with unique suspension and transmission tuning, bespoke spring and damper rates, and a new electronic active rear differential.



2022 Land Rover Defender V8 Bond Edition The 007 Defender V8 get special puddle lights.Land Rover


Unique touches to the 007 Defender include "Defender 007" treadplates, special infotainment animations, and "007" exterior puddle lamps. The interior will get a laser-etched detail plate to denote its number among the 300 vehicles. No Time To Die will feature the Defender front and center, but it's not the only Land Rover in the film. Two Range Rover Sport SVR SUVs will also make an appearance, along with a Range Rover Classic and a Land Rover Series III.


2022 Land Rover Defender V8 Bond Edition You'll need to be really into Bond to truly appreciate the special Defender.Land Rover


If you're more interested in seeing the Defender's time on screen than you are in getting behind the wheel, it hits theaters in the U.S. starting on October 8, 2021. The film will be the fifth and final movie to feature Daniel Craig as Bond. However, if you're really excited about the Defender, get ready to pay up. Prices start at $114,600 and supplies are extremely limited.

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Safety and technology awards

Four Hyundai cars earn top marks for teen drivers

Best SUV for Teens $35 to $40k: 2021 Santa Fe Hybrid

Hyundai
Each year, U.S. News & World Report ranks vehicles in several categories. One relates to teen drivers and how well a vehicle performs in areas such as safety and available technology features. The 2021 rankings for Best New Cars for Teens were just released and one automaker hit it big. Four vehicles from Hyundai's 2021 lineup took top spots in various categories. They include:
  • Best Car for Teens $20k to $25k: 2021 Hyundai Elantra Hybrid
  • Best SUV for Teens $20k to $25k: 2021 Hyundai Kona
  • Best Car for Teens $25k to $30k: 2021 Hyundai Ioniq Hybrid
  • Best SUV for Teens $35k to $40k: 2021 Santa Fe Hybrid


2021 Hyundai Elantra Hybrid Best Car for Teens $20k to $25k: 2021 Hyundai Elantra HybridHyundai


All vehicles that earned awards in the 2021 survey are available with safety features that include forward collision warnings, forward automatic emergency braking, lane departure warnings, and lane keep assist. The vehicles also carry safety features and controls that allow parents to monitor their teen's behavior. Through the available smartphone app, parents can receive alerts when the vehicle goes over a set speed or if the teen leaves a set geographic area. The idea is that the functionality allows parents to coach their young drivers on their driving habits.


2021 Hyundai Ioniq Hybrid Best Car for Teens $25k to $30k 2021 Hyundai Ioniq HybridHyundai


To earn a spot on the U.S. News Best Cars for Teens rankings, a vehicle has to score well in several categories that include crash test scores and available advanced driver assistance features. The vehicle must also have scored well in the publication's rankings for its segment and price level.


2021 Hyundai Kona Best SUV for Teens $20k to $25k: 2021 Hyundai KonaHyundai

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