Hollywood

More Hyundai cars to be in Sony movies, starting with Spider-Man movies in 2021 and 2022

Spider-man performers are seen at the premiere of Sony Pictures' "Spider-Man Far From Home" at TCL Chinese Theatre on June 26, 2019 in Hollywood, California.

Photo by Kevin Winter/Getty Images

Usually its the stars that are bragging about a multi-picture deal. This go-round it's Hyundai. The automaker has teamed up with Sony Pictures Entertainment that will place Hyundai's new models and technologies in coming productions. Hyundai will also offer marketing support and the companies will collaborate on a wide range of ancillary content-creation.

"This strategic partnership with Sony Pictures will allow customers to understand and experience our human-centered future mobility vision through innovative vehicles and technologies, illuminating a way forward for transforming how we move, interact, and design our lives for optimal benefits. We will offer various ways to inspire our customers and movie fans around the globe," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.

2020 Hyundai Sonata Hybrid The 2020 Hyundai Sonata Hybrid starts at $27,750, comes in three trim levels. Photo courtesy of Hyundai Motor America

Hyundai isn't the first automaker to collaborate with a production, nor is it the first to enter into a relationship of this kind. Nissan worked with Disney on a number of pictures including the recent Star Wars movies, the remake of "Mary Poppins" and "A Wrinkle in Time" among others. Audi has had its vehicles appear in animated features. Porsche presented a new vehicle at the last Star Wars movie premiere. Land Rover and Aston Martin are virtually synonymous with the James Bond brand.

Hyundai Motor's new models and technologies will be featured in five upcoming Sony Pictures films including "Uncharted" (July 2021); the sequel to "Spider-Man: Far From Home" (November 2021); the sequel to "Spider-Man: Into the Spider-Verse" (October 2022); and other tentpoles to be determined.

In the last Spider-Man movie, Audi had a supporting role. It looks like their time with the Spidey stories has come to an end.

"This deal embodies the true definition of the word partnership," said Jeffrey Godsick, EVP of Global Partnerships and Brand Management, and Head of Location Based Entertainment at Sony Pictures Entertainment. "The deal has many layers, including substantial marketing support, but its real potential and impact come from groundbreaking content that we will develop together."

Hyundai has a great deal of new-age tech on the horizon including hydrogen-powered transportation, cloud-based driving dynamics, and air travel.

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Nuts & Bolts

 
 

This McLaren Senna GTR LM wears the classic Harrods livery.

Photo courtesy of McLaren Automobiles

The 1995 running of the 24 Hours of Le Mans was a milestone in McLaren history. That year, five McLaren F1 GTRs finished in the top 15, placing 1st, 2nd, 4th, 5th and 13th. Five customer-commissioned McLaren Senna GTR models celebrate that iconic race.

The five cars wear a bespoke, hand-painted livery that either replicates or pays tribute to the design of each of the 1995 cars.

Each of the models is a unique creation raking more than 800 hours of craftsmanship by McLaren Special Operations to complete. Two of the five models are headed to the U.S. - one in Gulf livery and the other an art car that required several thousand hours of work to complete its unique airbrush paintwork.

McLaren Senna GTR Le Mans 1995 Tribute Each of the models pays tribute to vehicles raced in the 1995 24 Horus of Le Mans.Photo courtesy of McLaren Automobiles

The McLaren Senna GTR is the fastest-lapping car McLaren has ever made outside of Formula 1. These models include an upgraded twin-turbocharged 4.0-liter engine that puts out 833 brake horsepower and 590 pound-feet of torque.

Scroll down to see models and read descriptions of each, provided by McLaren.

McLaren Senna GTR LM 825/1

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/01R, often referenced as 'The Ueno Clinic car' and the outright winner of the 24 Hours of Le Mans in 1995

The car bearing race number 59 was driven in 1995 by two-time Le Mans winner Yannick Dalmas, Japanese veteran Masanori Sekiya and former Formula One driver, JJ Lehto.

The race was one of the wettest in Le Mans' history, which played into the hands of the bulletproof reliability of the McLaren F1 and also the skills of the drivers – especially Lehto, who was so quick in the wet his team tried to persuade him to slow down.

The charcoal grey livery branded with the name of Japanese sponsor Ueno Clinic was not widely recognised at the time but has since passed into legend. The MSO team has faithfully recreated it on the McLaren Senna GTR LM, precisely matching the color by mixing a new tone dubbed 'Ueno Grey' – a fitting tribute to achievements of the car, and of course its three drivers.

This car has been very authentically reproduced from the original race-winning F1 GTR, echoing every last detail right down to recreating car 59's unique driving lamps, which have been specially commissioned by the GTR LM's owner*.

The OZ Racing wheels are finished in matching grey, completing the menacing look that still sends shivers down the spine of race fans 25 years after the chequered flag fell.

McLaren Senna GTR LM 825/6

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/06R, often referenced as 'The Harrods car'

Car number 51, driven by an all-British line up of Andy Wallace, Derek Bell and Justin Bell, might well have won had it not suffered a transmission glitch two hours from the flag that saw Wallace have to nurse the car home in third place.

The car's famous yellow livery with bold green stripe bore the name of iconic London department store, Harrods – and that prestigious relationship has been reunited for the GTR LM. While the colors have been worn again by a McLaren since the 1995 race – a McLaren P1™ GTR was finished in the livery in 2015 – this is the first time that the famous Harrods logo has been seen on a McLaren for 25 years.

The MSO paint team used a vivid color called Solar Yellow for the body of the car, and that distinctive wide stripe is applied in Heritage Green, shadowed by a matching green pinstripe and green detailing within the front aero diffuser.

McLaren Senna GTR LM 825/2

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/02R, often referenced as 'The Gulf car'

Brazilian Maurizio Sandro Sala joined Brits Mark Blundell and Ray Bellm behind the wheel of the McLaren F1 GTR for 291 rain-lashed laps of La Sarthe in 1995, eventually finishing in fourth place.

Car number 24 had arguably the most iconic livery of any of the cars. The Gulf Racing blue, perfectly reimagined here by MSO as Gulf 95 Blue, fits the McLaren Senna GTR LM seamlessly. Its 'Gulf 95 Orange' pinstripe traces the rear diffuser and the imposing shape of the rear wing's LMP1-style endplates, tracks along the lower sill and unites at the front with vivid orange blades on the front splitter.

The OZ Racing wheels conform to the theme, being finished in equally vivid orange, while the lower sills and roof stripe are painted in Gulf 95 Silver. The actual Gulf Oil logo appears on the bonnet and doors, and a finishing touch is provided by Ayrton Senna's signature boldly recreated on the rear quarter of the bodywork.

McLaren Senna GTR LM 825/7

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/07R, often referenced as 'The Jacadi car'

Car number 50 was run by French-based customer team Giroix Racing. Two French drivers – Fabien Giroix and Olivier Grouillard – joined Swiss pilot Jean-Denis Deletraz to bring the car home in fifth place, just a lap down on the Gulf car.

The unmistakeable royal blue livery was proudly French-themed and has been preserved by the McLaren Senna GTR LM's new owner by the specification of a startlingly bright color called Le Mans Blue for the body of the car. It looks particularly stunning on the GTR LM's massive rear diffuser.

That blue is complemented by a blue metallic called 'Polaris', and further offset by the use of authentic Elf logos belonging to the French oil company which sponsored the 1995 race car. The car is the only one of the five to wear the French Tricolour flag.

McLaren Senna GTR LM 825/5

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/05R, often referenced as 'The Cesar car'

Displaying the most intricate livery design of all the McLaren F1 GTRs that raced in 1995, car number 42 finished 13th position, completing the McLaren roll of honour of finishers.

Run by French team Société BBA, the striking car was driven by an all-French line-up of Jean-Luc Maury-Laribiere, Marc Sourd and Hervé Poulin. Maury-Laribiere and Poulin were pioneers of 'art cars' and asked renowned artist Cesar Baldaccini to envisage a livery for the F1 GTR they would be racing at Le Mans.

An experienced endurance racer, Poulin's fine collection of racing trophies became the inspiration for Cesar's work on the McLaren.

McLaren Senna GTR LM 825/5 is a modern reinterpretation of the livery, drawing in new elements, such as pole position lap times; contemporary race trophies and Le Mans branding cues.

An immensely complex piece of work produced using many techniques – including extensive airbrushing – this was the car that took longest to paint, to the point that MSO stopped recording the time taken. As an estimate, several thousand hours of work were needed to finish the project to the exemplary standard that is now so evident.

All five McLaren Senna GTR LMs have now been completed and will be delivered to owners in the United States, Europe and the UK. As with all bespoke commissions created by McLaren Special Operations, their value remains undisclosed unless the owners choose to share this detail.

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The 2020 Ram 1500 Built to Serve model features aeronautical accents and pays tribute to the Air Force.

Photo courtesy of FCA US LLC

The third installment of the 2020 Ram 1500 Built to Serve models will go into production next month at the company's Sterling Heights Assembly Plant in Michigan. Each of the Built to Serve variants of the truck pays tribute to a brach of the U.S. armed forces.

Ram's newest edition is crafted with an aeronautical theme in honor of the U.S. Air Force. It is available with either an Anvil or Billet Silver exterior color and with a black interior with Light Diesel Gray accent stitching.

2020 Ram 1500 Built to Serve: Air Force

Photo courtesy of FCA US LLC

Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest 'Built to Serve' offering," said Mike Koval Jr., Head of Ram Brand, FCA – North America. "The 'Built to Serve' adage is something Ram truck owners, whether civilian or military, are very familiar with as it's something we strive to build into every truck and van we produce."

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

The trucks wlll be available at dealerships in the fourth quarter of 2020.

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