Buried in a CES publicity effort that included highlights such as the fact that broadcasting football games on a 5G-connected camera is now possible and the debut of an 8K LCD TV, Sony surprised the auto industry by debuting their new vision of mobility, the Vision-S.

The model is a prototype that shows off Sony’s efforts in mobility including the realms of safety, reliability, comfort, and entertainment. On-board is Sony’s imaging and sensing technologies as well as software regulated using Sony’s AI, telecommunication and cloud technologies.

The vehicle features 33 sensors, including CMOS image sensors and time of flight (ToF) sensors within the vehicle. These sensors are designed to detect and recognize people and objects inside and outside the vehicle, and provide “highly advanced driving support.”

Each of the two rows of seating in the vehicle features Sony’s “360 Reality Audio” system. Bose has similar technology built into the Nissan Kicks.

The crossover’s front seats have a panoramic screen in front of them that has the ability to display rich content.

Sony continues their brand story promising to continue deliver greater safety and reliability, “while also striving to inspire new emotion through revolutionary in-car entertainment experiences.”