Luxury Lifestyle

Silvercar offering free rentals for Audi owners in 26 cities

Audi owners can now rent a vehicle like they have at home when they travel.

Photo courtesy of Audi AG

It's like a little piece of home with you when you're on the road. Imagine driving your Audi A4 to the airport and hopping on a flight knowing that when you arrive at your destination an Audi A4 will be your rental car. That's the concept behind Silvercar by Audi.

Called "Always Audi", the program allows cusometers who have purchased or leased a 2019 or newer Audi to receive seven complementary rental car days in an Audi at no additional cost. The opportunity is managed by the Silvercar by Audi car rental service.

"This new offering deepens our ties with Silvercar and offers customers even more ways to experience Audi," said Cian O'Brien, interim president and chief operating officer, Audi of America. "With this program, our customers can drive the Audi they love even when they're away from home."

Silvercar by Audi customers can rent the same make and model vehicle away from home that they drive every day at home.Photo courtesy of Audi AG

Currently, Silvercar by Audi offers four models for customers to choose from: Audi A4, Audi A5 Cabriolet, Audi Q5, and Audi Q7. Each model comes fully loaded with Wi-Fi, navigation, and satellite radio. There are no mileage restrictions on the rentals.

The service is available in 26 locations in the U.S. including Austin, Dallas, Las Vegas, San Francisco, and San Diego.

In addition to human passenger travel, the company offers complementary Peg Pergero pet carriers. Car seats are also available sans charge.

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Nuts & Bolts

 
 

The Audi E-Tron is being made more affordable.

Photo courtesy of Audi AG

Longer range, cheaper price. That's the bottom line for the 2021 Audi E-Tron. The all-electric SUV was the first in the E-Tron family to debut and go on sale and the a big step toward the brand's commitment to electrifying 30 percent of its U.S. model lineup by 2025.

Though Audi has revised the model's packages and lowered pricing, it's still pretty much the same SUV. Same fascia, body lines, wheels, brakes, and battery.

About that battery ... Software adjustments have made it so that drivers can now get 222 miles of all-electric range out of the 95 kilowatt-hour battery - an increase of 18 miles. The net energy amount goes up to 86.5 kilowatt-hours, nearly three kilowatt-hours more than the 2019 model.

2021 Audi E-Tron Sportback Audi sells the E-Tron in two varieties: E-Tron SUV and E-Tron Sportback.Photo courtesy of Audi AG

The SUV retains its standard 355 horsepower (it can go up to as much as 402 horsepower with Boost Mode) and can get from zero to 60 mph in 5.5 seconds using Boost Mode.

The all-wheel drive SUV will start at $65,900, an $8,900 dip from the starting MSRP of the 2020 Audi E-Tron. The model trim level lineup tops out at $79,100. A potential federal tax credit for purchasing an Audi E-Tron up to $7,500 may apply. There is a $1,095 destination charge.

The Premium (base) trim level is available with the Convenience Plus Package, which includes the Driver Assistance package and Black exterior trim kit. It comes standard with 20-inch five-spoke wheels; a heated steering wheel; quad-zone climate control; lane departure warning; heated front seats; a power lift gate; Audi Virtual Cockpit Plus; heated, auto-dimming, power-folding exterior mirrors with memory; Homelink; Integrated Toll Module; and comfort pre-conditioning.

The E-Tron Premium Plus grade comes standard with charge ports on both the driver and passenger side of the vehicle. It also gets the Driver Assistance Package; ambient interior lighting; heated and ventilated 12-way power-adjustable front seats; matrix-design LED headlights; 3D Bang & Olufson Sound System; and wireless device charging.

2021 Audi E-Tron Sportback The Audi E-Tron Sportback is more expensive than the traditional E-Tron SUV.Photo courtesy of Audi AG

The highest grade E-Tron Prestige adds a head-up display; individual contour front seats with massage functionality; Full Leather package; multi-color LED interior ambient lighting; dual-pane acoustic glass; an air quality system; power door closers; and rear sunshades.

The E-Tron Sportback, a sloped-roof version of the same SUV, has a higher starting price - $69,100. The E-Tron Sportback Premium Plus is $78,000 and the E-Tron Sportback Prestige is $82,300. It has an EPA-estimated range of 218 miles, has a 5.5-second zero to 60 mph time, and delivers up to 402 horsepower with Boost Mode engaged.

The standard features list for each of the E-Tron Sportback's grades is nearly identical to what is offered in the E-Tron SUV.

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This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

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