SEMA 2020

Convertible Toyota GR Supra, TRD Sport Trailer among freshly-debuted SEMA builds

The Toyota TRD Sport Trailer is a extreme base camp trailer for overlanding enthusiasts.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Earlier this year, Toyota revealed some unique builds around the time of year when SEMA would traditionally be held. The company is now revealing a second set of builds designed around on- and off-road performance.

"Our wave one reveals whet Toyota fans' appetite with four creations – a bold, hand-painted GR Supra, two GR Supra drift cars, and an outrageous overlanding-ready Tacoma pickup," said Ed Laukes, group vice president – Toyota Division Marketing. "But we saved the best for last, and today we're proud to show off our latest creations, the 2021 GR Supra Sport Top and the TRD-Sport Trailer, among some additional content as well."

Highlights from Toyota's second wave of SEMA360 Showcase creations include:

2021 GR Supra Sport Top

2021 GR Supra Sport Top

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

The new 2021 GR Supra Sport Top concept is a fresh take on the 2020 GR Supra Heritage Edition (see the 2020 version below) that debuted at Toyota's 2019 SEMA Show display, which included nine unique models. It has custom visual and performance upgrades that pay homage to the MKIV Supra from the late 90s.

This new model is a convertible that features much of the a reinforced frame, which allows two composite roof panels to be removed then stored in the car's trunk leaving no structural support in the cabin. Toyota's upmarket arm, Lexus, recently achieved similar with the 2021 LC 500 Convertible.

2021 GR Supra Sport Top

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Brand enthusiasts will note the car's MKIV-inspired basket handle wing and round taillights, which accent the modern profile of the car's piano black finished canopy.

Further, the white-painted car has black gloss wheels, darkened headlight and taillight housings, red mirror caps, and a black splitter.

2020 Toyota GR Supra Heritage Edition

2020 Toyota GR Supra Heritage Edition

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

The 2020 version of this car picks up where the 2019 left off. It still makes over 500 horsepower, and now its appearance has been kicked up a notch, with design inspiration coming from its topless fraternal twin, the 2020 GR Supra Sport Top.

The 2020 GR Supra Heritage Edition is a one-off that is painted in Re-entry Red, has custom headlights, taillights, and a MKIV-style rear wing.

Toyota has paired the car's 500+ horsepower with bigger brakes as well as a tuned engine, turbocharger, and ECU. It has gotten a new front and rear suspension, adding to its performance capability.

Toyota TRD Sport Trailer

Toyota TRD Sport Trailer

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Your truck might be getting two beds soon. Inspired by the adventurers at overlanding expeditions across the U.S., Toyota has turned a Tacoma midsize pickup truck bed into a fully working trailer concept.

Designed to be a basecamp, the TRD Sport Trailer is able to be pulled by Toyota trucks and SUVs. It features a remote-operated scissor-lift that raises a platform several feet out of the bed. There's a Yakima four-person tent with an awning and fly fishing-pole holders, a custom-built toilet and trash can, a refrigerator, a hot water heater, fresh and gray water holding tanks, a slide-out sink and stove, and efficient campsite lighting.

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Toyota's ready to make a big announcement.

Photo courtesy of Toyota Motor Corporation2

Auto Shanghai has another surprise in store. Toyota will debut an electrified vehicle next week and ahead of that moment, the company has leaked teaser photos and video featuring the model on its social media channels.

One of the posts, available on Twitter and Instagram, showcases the vehicle and a series of conceptual, perhaps inspirational, related items. A light shines as a reflection in an eye. A design on paper leads to a math equation. A laser, perhaps a plasma cutter, is focused on an object. Watch the see the rest.


It passes by quickly, but in there is the shape of a crossover. We've captured the moment in a still photo below so you can take a longer look. From the body design quickly shown here, the SUV is shaped more like the Toyota Venza than the Toyota RAV4. The key here is the rear side window, which is more triangular, like the Venza, than the squared-off RAV4''s.

202 The shape of the vehicle is similar to the Toyota Venza.Photo courtesy of Toyota Motor Corporation

2022 Toyota Venza EV

The face of the vehicle, shown in another social media post (this time on Instagram) and at the top of this article, shows a pared back vehicle face. The height of the vehicle confirms that it's in fact a crossover body style.

We do know that Subaru and Toyota have been working on an electric SUV for a while. While Subaru is likely calling the vehicle "Evoltis" there's some indication that Toyota may be reviving the "Celica" name for the EV. Batteries, after all, are made up of cells.

As of right now, we have to take the wait-and-see approach. One thing's for sure. We'll know more next week.

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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