SEMA 2020

Ford's SEMA builds range from extreme off-roaders to electric rip-roarers

Ford will unveil their full lineup of vehicles for SEMA on Thursday.

Photo courtesy of Ford Motor Company

Last year, Ford presented a full roster of modified vehicles at the annual SEMA Show in Las Vegas. The show isn't being held in-person this year, but the Dearborn, Michigan-based automaker isn't holding back, pushing forward with plans to reveal five new builds based on the company's latest products.

In addition, Ford will host a number of online events for their brand enthusiasts that will include customer and celebrity super stories, vehicle customization, and performance expert highligthts. Viewers can tune in here at 8 p.m. EST on Thursday for the show, then register for interactive live sessions held throughout Friday.

"From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually," said Kim Cape, director of Ford global brand and integrated marketing. "This passionate, die-hard audience with an appetite for our Ford brand is vital to us."

Scroll down to see the vehicles Ford will be showing off.

MAD Bronco Sport Badlands

MAD Bronco Sport Badlands

Photo courtesy of Ford Motor Company

Ford: "The MAD Bronco Sport Badlands turns the Bronco of small SUVs into the ultimate for overlanding adventures. Ford teamed up with MAD Industries for a build that is an outdoor adventurer's dream conversion. MAD is an established Ford project vehicle builder, with a rich history of custom builds, tricking out everything from a Mustang to an F-350."

Ford Bronco Badlands Sasquatch 2-Door Concept

Photo courtesy of Ford Motor Company

Ford: "The Ford Bronco Badlands Sasquatch 2-Door Concept reveals Bronco's modularity. This concept is built around one of the Bronco program's customer-use scenarios, in which a comfortable Monday through Friday Bronco is converted for a weekend of extreme off-roading, and then back to stock Badlands spec for the week ahead. Instead of the potential damage to Bronco's factory-equipped body parts, Bronco brand's Built Wild innovative design process enabled the concept to have swappable front fenders and rear quarters. Easy to install before a trail ride, and removable, these concept accessory parts are made from robust and impact-ready materials that replace stock painted parts. And for a throwback cue to the first-generation Bronco U13 Roadster model, the Bronco features a tough stepover replacement panel for maximum thrill and open-air feeling instead of traditional doors. 3D-printed titanium parts strip weight and increase strength."

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Photo courtesy of Ford Motor Company

Ford: "The Ford F-150 Limited Hybrid SuperCrew by BDS Suspension project vehicle highlights the ease of customization of the new F-150 while showcasing the all-new Pro Power Onboard mobile power generator. This is the "foreman's truck," which works all week with the tools and equipment onboard to do any job. Friday evening arrives, and those work tools and equipment are easily exchanged for adventure gear and supplies. Sunday evening arrives, the party is over, and it is back to business for F-150 on Monday morning, so the truck easily transforms back to its all business tools and equipment."

Ford Ranger XLT Tremor SuperCrew

Ford Ranger XLT Tremor SuperCrew

Photo courtesy of Ford Motor Company

Ford: "The Ford Ranger XLT Tremor SuperCrew, outfitted by Ford's vehicle personalization team, enables even the most adventurous of lifestyles. Using the all-new 2021 Ranger Tremor as a starting point, this custom adventure truck features a selection of available Ford Accessories and Ford Performance Parts that complement the vehicle's incredible factory capability and enable adventure seekers to not only get to the most remote trailheads, but also carry a mountain bike, kayak and all the gear needed for a day of hitting the trails and the lake."

Mustang Mach-E 1400

Ford Mustang Mach-E 1400

Photo courtesy of Ford Motor Company

Ford: "When Ford Performance and Vaughn Gittin Jr. from RTR Vehicles collaborate, you know vehicle performance goes up a notch, as the Mustang Mach-E 1400 demonstrates. The Mustang Mach-E 1400, an all-electric road rocket that shows just how much performance can be harnessed without using a drop of gas. This one-off Mustang Mach-E with its seven electric motors and high downforce is ready for the track, drag strip or gymkhana course – anywhere it can show how electric propulsion promises extreme Mustang performance."

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Hardcore off-road SUV

Ford Bronco Raptor is real and on its way in 2022

Ford's video gave up very little on the new SUV.

Ford

The long-awaited Ford Bronco went on sale earlier this year and overwhelming demand has many buyers waiting months for the opportunity to own one. Ford isn't resting on that success, however, and is already hitting the gas on the SUV with the tease of a new model. The even longer-awaited Ford Bronco Raptor is coming, though we don't yet have many details to share, but Ford CEO Jim Farley shared a video to Twitter this morning that gives us a little to go on. More importantly, the video confirms that the Bronco Raptor is coming, which is music to our ears.

Ford Bronco Raptor Pause the video at the exact right moment, and you can catch a blurry glimpse of the Bronco Raptor.Ford

Being a tease, it's not surprising that we don't get a big, clear picture of the SUV. We can see that the Bronco Raptor's grille is different, with the Ford name spelled out in bold letters, just like the brand's other Raptor vehicles. We can also see that the Bronco's daytime running lights have shifted to orange.



Ford did not share any other details, but other Raptor models paint an enticing picture for the future hardcore Bronco. The SUV should get upgraded off-road suspension, brawny bodywork, and fat all-terrain tires. One of the biggest questions is what Ford will choose for the Bronco Raptor's powertrain. Two engines are currently offered for the standard Bronco, including a turbo-four and turbo-six. Rumors have pointed to the possibility that the Explorer ST's EcoBoost engine could make an appearance in the Raptor, which would bring up to 400 horsepower to the SUV. There may also be more than one wheel and tire option, which is the case for the upcoming F-150 Raptor, where buyers can choose to upgrade the stock 35-inch tires to 37-inchers.

There's no word on release date or pricing, but it's a safe bet that the Bronco Raptor will outpace its "normal" counterparts by more than a few dollars. Regardless of price, Ford should sell a ton of the SUVs, assuming it can keep up with demand on the production side.

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The Bronco will get two new colors for 2022.

Ford

The new Ford Bronco was in such high demand that buyers were in for a long wait, even before the pandemic and microchip shortages wreaked havoc on automotive supply chains and production. Even now, with little hope of a speedy vehicle delivery, buyers are still lining up to get the new SUV, and to reward those whose dreams will have to wait until 2022, Ford is debuting two new colors: Eruption Green and Hot Pepper Metallic.


2022 Ford Bronco Eruption Green and Hot Pepper Metallic will be available. Ford


Ford revealed the colors at this year's Woodward Dream Cruise. The first-generation Bronco, which ran from 1966 through 1977, was the featured vehicle at the cruise, which presented the opportunity to introduce new colors for the upcoming model year. The two new colors won't join the Bronco's existing color catalog until order banks open for the new model year later in 2021. Ford says that the current color catalog which includes Antimatter Blue, Lightning Blue Metallic, and Rapid Red Metallic will be available through the end of the 2021 model year.


2022 Ford Bronco Many Bronco buyers will have to wait until 2022 to get their new SUV.Ford


The new colors may end up being the shades of choice for many current hopeful Bronco buyers. Along with pandemic-related delays, Ford's rollout of the new Bronco has been plagued by hardtop-related cosmetic issues. The problem is big enough for the automaker to replace the top of every hardtop Bronco built so far. This includes vehicles already purchased, the rare few sitting on dealers' lots, and even recently produced vehicles still hanging around the factory. Buyers still waiting for their Broncos to be built will be waiting a while, to the point that Ford says many orders will be pushed into the new model year. Ford is offering Bronco-related merchandise and promises a price lock for all buyers whose orders have been pushed, and now it appears they'll have two new colors to choose from as well.

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