SEMA 2020

Ford's SEMA builds range from extreme off-roaders to electric rip-roarers

Ford will unveil their full lineup of vehicles for SEMA on Thursday.

Photo courtesy of Ford Motor Company

Last year, Ford presented a full roster of modified vehicles at the annual SEMA Show in Las Vegas. The show isn't being held in-person this year, but the Dearborn, Michigan-based automaker isn't holding back, pushing forward with plans to reveal five new builds based on the company's latest products.

In addition, Ford will host a number of online events for their brand enthusiasts that will include customer and celebrity super stories, vehicle customization, and performance expert highligthts. Viewers can tune in here at 8 p.m. EST on Thursday for the show, then register for interactive live sessions held throughout Friday.

"From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually," said Kim Cape, director of Ford global brand and integrated marketing. "This passionate, die-hard audience with an appetite for our Ford brand is vital to us."

Scroll down to see the vehicles Ford will be showing off.

MAD Bronco Sport Badlands

MAD Bronco Sport Badlands

Photo courtesy of Ford Motor Company

Ford: "The MAD Bronco Sport Badlands turns the Bronco of small SUVs into the ultimate for overlanding adventures. Ford teamed up with MAD Industries for a build that is an outdoor adventurer's dream conversion. MAD is an established Ford project vehicle builder, with a rich history of custom builds, tricking out everything from a Mustang to an F-350."

Ford Bronco Badlands Sasquatch 2-Door Concept

Ford Bronco Badlands Sasquatch 2-Door Concept

Photo courtesy of Ford Motor Company

Ford: "The Ford Bronco Badlands Sasquatch 2-Door Concept reveals Bronco's modularity. This concept is built around one of the Bronco program's customer-use scenarios, in which a comfortable Monday through Friday Bronco is converted for a weekend of extreme off-roading, and then back to stock Badlands spec for the week ahead. Instead of the potential damage to Bronco's factory-equipped body parts, Bronco brand's Built Wild innovative design process enabled the concept to have swappable front fenders and rear quarters. Easy to install before a trail ride, and removable, these concept accessory parts are made from robust and impact-ready materials that replace stock painted parts. And for a throwback cue to the first-generation Bronco U13 Roadster model, the Bronco features a tough stepover replacement panel for maximum thrill and open-air feeling instead of traditional doors. 3D-printed titanium parts strip weight and increase strength."

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Photo courtesy of Ford Motor Company

Ford: "The Ford F-150 Limited Hybrid SuperCrew by BDS Suspension project vehicle highlights the ease of customization of the new F-150 while showcasing the all-new Pro Power Onboard mobile power generator. This is the "foreman's truck," which works all week with the tools and equipment onboard to do any job. Friday evening arrives, and those work tools and equipment are easily exchanged for adventure gear and supplies. Sunday evening arrives, the party is over, and it is back to business for F-150 on Monday morning, so the truck easily transforms back to its all business tools and equipment."

Ford Ranger XLT Tremor SuperCrew

Ford Ranger XLT Tremor SuperCrew

Photo courtesy of Ford Motor Company

Ford: "The Ford Ranger XLT Tremor SuperCrew, outfitted by Ford's vehicle personalization team, enables even the most adventurous of lifestyles. Using the all-new 2021 Ranger Tremor as a starting point, this custom adventure truck features a selection of available Ford Accessories and Ford Performance Parts that complement the vehicle's incredible factory capability and enable adventure seekers to not only get to the most remote trailheads, but also carry a mountain bike, kayak and all the gear needed for a day of hitting the trails and the lake."

Mustang Mach-E 1400

Ford Mustang Mach-E 1400

Photo courtesy of Ford Motor Company

Ford: "When Ford Performance and Vaughn Gittin Jr. from RTR Vehicles collaborate, you know vehicle performance goes up a notch, as the Mustang Mach-E 1400 demonstrates. The Mustang Mach-E 1400, an all-electric road rocket that shows just how much performance can be harnessed without using a drop of gas. This one-off Mustang Mach-E with its seven electric motors and high downforce is ready for the track, drag strip or gymkhana course – anywhere it can show how electric propulsion promises extreme Mustang performance."

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Lincoln will not make a performance variant to compete with Cadillac.

Lincoln

TheLincoln Navigator and Cadillac Escalade have been duking it out at the top of luxury SUV rankings for decades, but there’s one area of the Caddy’s development that Lincoln won’t touch. In a recent interview, a company executive told Ford Authority that it has no plans to create a performance variant of the Navigator to compete with the upcoming Escalade V from Cadillac.

2022 Lincoln NavigatorThe new Navigator features several upscale touches and excellent tech. Lincoln

That means the Navigator will stick with the powertrain it’s carried for years, which is a twin-turbocharged 3.5-liter EcoBoost engine that makes 440 horsepower and 510 pound-feet of torque. It’s paired with a smooth ten-speed automatic and either rear- or four-wheel drive. While there’s more than enough power to get the hulking Lincoln moving, it’s not a powertrain that inspires excitement or engagement, and though beefy, it’s tuned much more for comfort and quietness than drama.

Though more than adequate, those specs are a far cry from the numbers we expect from the Escalade V. The full-size bruiser from Cadillac is expected to get a supercharged 6.2-liter V8, similar to the unit seen in the CT5-V Blackwing and Chevrolet Camaro ZL1. We don’t know power numbers yet, but the engine should deliver horsepower and torque numbers in the high 600s.

Cadillac Escalade VThe Escalade V will be massively powerful. Cadillac

That Lincoln is taking a different approach isn’t surprising. The automaker has already announced its intention to go all-electric, so pouring more time and resources into creating a performance gas-powered SUV isn’t in line with its goals. Company executives have also expressed a desire to avoid imitating rivals, so the decision to leave a performance Navigator behind is not surprising.

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First-year Ford F-150 Lightning production numbers doubled
Ford

Ford has begun serial production of the new F-150 Lightning electric pickup truck, marking what could be one of the most important days in recent automotive history. The first trucks rolled off the assembly line at Ford's Rouge Electric Vehicle Center in Michigan today, so America's best-selling truck has finally gone electric. Ford wants to sell two million EVs per year by 2026 and have half of its global sales volume to be electric by 2030.

Ford F-150 LightningPast meets future: Ford's new electric pickup will be the F-150 Lightningautomotivemap.com

Ford has seen extreme demand for the trucks, with 200,000 reservations since the books opened. To deliver, the automaker plans to increase production to an annual rate of 150,000 units by next year, which involved huge investments in the Rouge Center and created hundreds of jobs. Ford's total investment for the F-150 Lightning crests $1 billion across Michigan alone, and has created 1,700 jobs across various facilities in the state.

Ford F-150 LightningThe first production trucks left the factory today.
Ford Motor Company

Though the Lightning starts around $40,000, the most mainstream models will cost much more than that. The F-150 Lightning Pro, while affordable, is a stripped-down truck intended for commercial buyers. It's still a forward-looking electric truck with amazing capabilities, but it lacks much of the creature comforts and features that everyday drivers expect. Higher trims get the latest driver assistance features, including BlueCruise, which is Ford's semi-autonomous hands-free driving assistant. A 12-inch touchscreen is standard, along with Apple CarPlay and Android Auto, navigation, a Wi-Fi hotspot, and more.

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