SEMA 2020

Ford's SEMA builds range from extreme off-roaders to electric rip-roarers

Ford will unveil their full lineup of vehicles for SEMA on Thursday.

Photo courtesy of Ford Motor Company

Last year, Ford presented a full roster of modified vehicles at the annual SEMA Show in Las Vegas. The show isn't being held in-person this year, but the Dearborn, Michigan-based automaker isn't holding back, pushing forward with plans to reveal five new builds based on the company's latest products.

In addition, Ford will host a number of online events for their brand enthusiasts that will include customer and celebrity super stories, vehicle customization, and performance expert highligthts. Viewers can tune in here at 8 p.m. EST on Thursday for the show, then register for interactive live sessions held throughout Friday.

"From upfitters to outfitters, and from hot rodders to outdoor adventurers, the show must go on, and our first-ever Ford Auto Nights SEMA Show Special keeps the customization and innovation going virtually," said Kim Cape, director of Ford global brand and integrated marketing. "This passionate, die-hard audience with an appetite for our Ford brand is vital to us."

Scroll down to see the vehicles Ford will be showing off.

MAD Bronco Sport Badlands

MAD Bronco Sport Badlands

Photo courtesy of Ford Motor Company

Ford: "The MAD Bronco Sport Badlands turns the Bronco of small SUVs into the ultimate for overlanding adventures. Ford teamed up with MAD Industries for a build that is an outdoor adventurer's dream conversion. MAD is an established Ford project vehicle builder, with a rich history of custom builds, tricking out everything from a Mustang to an F-350."

Ford Bronco Badlands Sasquatch 2-Door Concept

Photo courtesy of Ford Motor Company

Ford: "The Ford Bronco Badlands Sasquatch 2-Door Concept reveals Bronco's modularity. This concept is built around one of the Bronco program's customer-use scenarios, in which a comfortable Monday through Friday Bronco is converted for a weekend of extreme off-roading, and then back to stock Badlands spec for the week ahead. Instead of the potential damage to Bronco's factory-equipped body parts, Bronco brand's Built Wild innovative design process enabled the concept to have swappable front fenders and rear quarters. Easy to install before a trail ride, and removable, these concept accessory parts are made from robust and impact-ready materials that replace stock painted parts. And for a throwback cue to the first-generation Bronco U13 Roadster model, the Bronco features a tough stepover replacement panel for maximum thrill and open-air feeling instead of traditional doors. 3D-printed titanium parts strip weight and increase strength."

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Ford F-150 Limited Hybrid SuperCrew by BDS Suspension

Photo courtesy of Ford Motor Company

Ford: "The Ford F-150 Limited Hybrid SuperCrew by BDS Suspension project vehicle highlights the ease of customization of the new F-150 while showcasing the all-new Pro Power Onboard mobile power generator. This is the "foreman's truck," which works all week with the tools and equipment onboard to do any job. Friday evening arrives, and those work tools and equipment are easily exchanged for adventure gear and supplies. Sunday evening arrives, the party is over, and it is back to business for F-150 on Monday morning, so the truck easily transforms back to its all business tools and equipment."

Ford Ranger XLT Tremor SuperCrew

Ford Ranger XLT Tremor SuperCrew

Photo courtesy of Ford Motor Company

Ford: "The Ford Ranger XLT Tremor SuperCrew, outfitted by Ford's vehicle personalization team, enables even the most adventurous of lifestyles. Using the all-new 2021 Ranger Tremor as a starting point, this custom adventure truck features a selection of available Ford Accessories and Ford Performance Parts that complement the vehicle's incredible factory capability and enable adventure seekers to not only get to the most remote trailheads, but also carry a mountain bike, kayak and all the gear needed for a day of hitting the trails and the lake."

Mustang Mach-E 1400

Ford Mustang Mach-E 1400

Photo courtesy of Ford Motor Company

Ford: "When Ford Performance and Vaughn Gittin Jr. from RTR Vehicles collaborate, you know vehicle performance goes up a notch, as the Mustang Mach-E 1400 demonstrates. The Mustang Mach-E 1400, an all-electric road rocket that shows just how much performance can be harnessed without using a drop of gas. This one-off Mustang Mach-E with its seven electric motors and high downforce is ready for the track, drag strip or gymkhana course – anywhere it can show how electric propulsion promises extreme Mustang performance."

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Bugatti is selling just 40 Divos worldwide.

Photo courtesy of Bugatti

Only 40 Bugatti Divos will be made. Four of them were recently delivered to U.S. customers. The latest customized version of the supercar to be delivered by the French automaker pushed the limits of what the Bugatti craftspeople are capable of. As company founder Ettore Bugatti once said: "If it is comparable, it is no longer Bugatti."

Meet the Bugatti Divo named "Lady Bug".

The Divo premiered in 2018 and shortly thereafter a prospective buyer and noted collector from the U.S. approached Bugatti with an idea in mind. They wanted a strict geometric pattern that featured diamond shapes in a unique color contrast on their Divo. The Bugatti design and development team set about figuring out how to make that happen.

Bugatti Divo "Lady Bug" design process

Photo courtesy of Bugatti

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Two special metallic paint colors were developed: Customer Special Red and Graphite. The diamond pattern was designed to run precisely from the front over the sides to the rear – matching the silhouette of the Divo.

Bugatti's team spend a year-and-a-half to develop and implement the technical and graphic solutions the Divo owner required. Adding the diamonds to the car was far more complex than they expected. They would have to be painted onto the body with precision and exact definition.

What made it so hard? According to Bugatti, "the digital patterns in the CAD program bear little resemblance to reality: owing to the three-dimensional, sculptural form of the Divo with its contours, curves and ribs, the 2D-printed diamonds became distorted on the surface of the exclusive hyper sports car. As a result, they had to be digitally modified."

Being off by as little as one millimeter would ruin the entire visual effect. The total would be 1,600 diamonds by the time the pattern was fully executed.

Weeks later, designers discovered a way to match the CAD data with reality. They ended up being able to pull the film over the deeply concave surfaces of the Divo without the diamonds becoming distorted or developing folds.

Bugatti Divo "Lady Bug" graphics application

Photo courtesy of Bugatti

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During the pattern's development, a test car was used to perfect the pattern. After the initial steps of the application process were applied to the customer's Divo, Bugatti's team need to remove each diamond. Graphite paint and a clearcoat were applied on top of the effect paint in Customer Special Red in order to invert the pattern. As part of this process, the paintwork was sanded, smoothed, checked, retouched and then re-sanded. All in, the total time spent on the paint on the customer's car alone was two weeks.

"Every Bugatti Divo is one of a kind. With the custom-made 'Lady Bug', Bugatti has demonstrated the full range of its customization expertise. What initially seemed impossible was executed to perfection by the designers and developers in collaboration with the customer," says Stephan Winkelmann, President of Bugatti."We are proud to have matched the customer's personal taste and expectations with this unique Divo. The car really demonstrates what the marque is capable of in terms of creativity and craftsmanship."

Bugatti Divo "Lady Bug"

Photo courtesy of Bugatti

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There were no changes to the car's W16 powertrain for the project.

Each Divo is priced at $5.6 million USD but buyers pay more depending on which options they choose. All Divos are produced by the Bugatti Alelier in Molsheim. The first deliveries of the supercar happened in August 2020. All models will hav been delivered by this spring.

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The Alfa Romeo Giulia is one of the models that can be found on the new CPO website.

Photo courtesy of FCA US LLC

Customers looking for certified pre-owned Alfa Romeos no longer need to pay a visit to their dealership, browse the lot, and keep their fingers crossed. The Italian automaker has launched a new version of its certified pre-owned vehicles website.

The new site allows buyers to locate, research, and purchase late-model certified pre-owned Alfas from wherever their smart device will connect to the internet.

Every Alfa Romeo certified pre-owned vehicle passes a certification process followed by a thorough reconditioning process using authentic Mopar parts. The certification process includes a 169-point inspection including a diagnostic review, service and maintenance background verification, and examination of the interior, exterior, undercarriage, unibody and multimedia.

The Alfa Romeo website now has a certified pre-owned vehicles section.Photo courtesy of Stellantis

Certified Alfas are sold with a factory-backed five-year/100,000-mile Maximum Care Warranty that includes a $0 customer deductible that starts the date of the vehicle sale. Buyers can choose to upgrade that to an eight-year/100,000-mile warranty. Maximum Care Warranties cover over 5,000 mechanical parts.

A CARFAX Vehicle History Report is also included, as is a three-month trial subscription to SiriusXM.Twenty-four hour roadside assistance that includes flat tire service, gas delivery, battery-jump assistance, lockout service, towing service and rental car allowance is also part of the package.

As with a new vehicle, multiple financing options are available.

Don't want to shop in person? Alfa Romeo's E-Shop option allows buyers to locate, research and purchase vehicles from home, as well as take advantage of home delivery.

The updated alfaromeousacertified.com website can now also be accessed via the alfaromeousa.com homepage.

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