A connection between BMW, Sea Ray, and Harley Earl has lead to a new boat debut
BMW Group hasn't just teamed up with Sea Ray to develop new design language for the boat company, they've also played a part in creating a new model, the Sea Ray Sundancer 370 Outboard. Designworks, a BMW Group company, took the lead in working with Sea Ray.
The result of the partnership is the new Sundancer 370 Outboard with debuted this week in conjunction with the 45th anniversary of the Sundancer series. It was created to relaunch the Sundancer family and provide a compelling path forward for the historic brand name. HGTV personalities Tarek El Moussa and Heather Rae Young helped launch the boat with a preview video.
"Sea Ray has a rich history as a leading boat manufacturer for more than 60 years," said Johannes Lampela, Director of Industrial Design at Designworks. "The Sea Ray look is very recognizable, and our goal working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution. What emerged is a modern yet classic aesthetic that is being used to inspire the next generation of Sea Ray boats."
Sea Ray Sundancer 370 Outboard Premierewww.youtube.com
According to Sea Ray, the design of the new boat combines the characteristics of a cruiser, bowrider, and coupe.
"Our goal was to define the foundation for bold and pure design expression," said Charlie Foss, Sea Ray Design Director. "Working together with Designworks, we were able to produce a fresh set of design principles that pay homage to our brand's past while indicating the future, resulting in a look that is undeniably Sea Ray. An output of the collaboration was the definition of four key design characteristics to inform Sea Ray models moving forward: sleek, confident, athletic, and distinctive."
The two companies imbued traditional automotive design elements into the the craft where it appropriately intersected with modern boat design. There is al long, lean s-sheer line that flows from bow to stern, much like a belt line on a car. The strong character jaw line (thankfully) does not incorporate oversized air or water intakes. The characteristic Sea Ray hull-side emblem and center line has been created to draw the eye in and create a feeling of speed.
"Automotive-inspired design is part of the Sea Ray history, dating back to collaboration with Harley Earl Associates in the early 1960s. It was important that we partnered with a group that has a comprehensive understanding of future mobility and the ability to develop concepts with a view to future contexts," said Foss.
Storage on the boat has been optimized to 66 cubic feet, a little more than the 2021 BMW X3 with the rear seats folded. There is custom transom Stow and Go Fender Storage and a port-side walkthrough. Buyers can upgrade their Sundancer to include an electrically actuated opening glass hardtop with black panoramic sunroof and extended sunshade.
There is a U-shaped cockpit in the craft that plays home to a wet bar, flameless Keyon grill, and optional refrigerator and teak tables. There is seating for up to five adults. The bow can be transformed from a table to a sun lounge with the available filler cushion.
The three-position convertible transom seat transitions from a hard-back surface when underway to an aft-facing seat or sunpad when at rest.
"We sought to create an interior cabin space in the Sundancer 370 Outboard that's a bright, warm and modern home away from home," said Paul Olvera, Sea Ray industrial designer. "We wanted people aboard to feel welcome to sit and relax with a sense of sophistication as they're surrounded by rich textures inspired by nature that aren't loud or overbearing. Calmness and confidence were key; nothing is cold or too bright and loud, and neither is anything too dark or moody. The tones are especially catered to their respective areas so that everything is 'just right.'"
Below deck, there is a cabin that welcomes light via Hull-side windows and skylight. The head is equipped with a shower with modern spa-like finishes and a forward V-berth lounge features an L-shaped couch and smart TV. The galley has space for an added-on microwave, refrigerator, solid surface countertops, trash receptacle, and cabinetry with lower storage.
The couch can be converted into the master bed with fill-in cushions to form a queen-sized sleeping area.
Power comes from the boat's triple Mercury Verado 300 outboard engines with Joystick Piloting for Outboards. Active Trim (automatic engine trim system) is standard while Dynamic Running Surface is available.
The helm features a dual digital dashboard. Buyers can add NSO evo3s 16-inch Simrad touchscreen displays that work with Mercury VesselView Mobile. Other highlights include CZone digital switching with the Simrad Command interface providing full lighting control, RGB-W accent lighting, and thru-hull underwater lighting. The options list also includes a Seakeeper 3 gyroscope and a Fusion audio system with Apollo RA770 touchscreen display, Bluetooth, Apple AirPlay 2, and Digital Signal Processing (DSP).
The Sundancer 370 Outboard is available for order in North America, with international availability timing to follow.