Luxury Lifestyle

Rolls-Royce takes inspiration from world's fastest bird for new bespoke design

The Rolls-Royce embroidery team embroidered a photo-realistic falcon in a new Wraith.

Photo courtesy of Rolls-Royce Motor Cars

A new bespoke Rolls-Royce Wraith is inspired by the fastest bird in the world, the Peregrine Falcon. The creation of Rolls-Royce Bespoke Collective, the vehicle features a number of design nods to the bird and unique detailing that cannot be found on any other vehicle in the world.

The Wraith is a two-door hardtop coupe that was first introduced in 2013. This model features a Bala Blue and Andalusian White exterior with an Arctic White coachline that was painted by hand using a fine squirrel hair paintbrush. A wing motif features on the coachline.

Rolls-Royce design embroidery roof The falcon was made to look realistic rather than like a cartoon or imagined drawing.Photo courtesy of Rolls-Royce Motor Cars

Nearly 250,000 stitches make up the photo-realistic embroidered bird on the Wraith's headliner. It took the Rolls-Royce Bespoke Design Team, craftspeople, and engineers over one month to develop.

Josh Liles Rolls-Royce design embroidery Josh Liles, Rolls-Royce Motor Cars Bespoke Embroidery Specialist is highly skilled at interpreting clients' wishes and translating them into embroidery.Photo courtesy of Rolls-Royce Motor Cars

"The design required hours of observation of a Peregrine Falcon – we needed to understand the musculature, the movement, the shading of the feathers," said Josh Liles, Bespoke Engineering Specialist, Rolls-Royce Motor Cars. "We wanted the bird to adopt an alert and predatory stance. We created multiple iterations of the embroidery – the direction, length and spacing of the stitch can have a great impact on the final image. We purposefully shaped the beak and angled the eye to create a sense of aggression."

Rolls-Royce bespoke Wraith Peregrine Falcon The car features a two-tone paint job and a custom coachline.Photo courtesy of Rolls-Royce Motor Cars

He continued, "The Falcon embroidery became a labour of love. Technically, it is exceptionally difficult to embroider this density of stitches onto leather. Embroidery puts stress and tension on leather causing a physical wave in the material, which naturally, is unacceptable in a Rolls-Royce."

Rolls-Royce bespoke Wraith Peregrine Falcon embroidery The falcon theme carries over to the interior.Photo courtesy of Rolls-Royce Motor Cars

Specialized embroidery can also be found between the rear seats. A Bespoke Rolls-Royce clock in Baby Blue, with guilloché inspired detailing features on the inside.

Rolls-Royce bespoke Wraith Peregrine Falcon Blue accents dominate the interior alongside traditional leathers and wood appointments.Photo courtesy of Rolls-Royce Motor Cars

The car's connection to sky and flight continues throughout the vehicle with blue and wing accents alongside the typical Rolls-Royce finery. The Charles Blue leather on the interior accents the exterior paint job.

The Rolls-Royce Wraith starts at $320,500 but bespoke models sell for tens of thousands of dollars more.

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Gamers on Fuslie's Twitch channel customized the car.

Photo courtesy of Lexus

More and more automakers are working to harness the power of new social media and streaming platforms. Ford recently designed an esports vehicle via Twitter and General Motors has worked with TikTok stars to get the work out about their products. Now, the first vehicle designed by and for the Twitch community has been unveiled.

During a livestream last month, more than 554,000 viewers watched Fuslie's channel and weighed in on their favorite features of the 2021 Lexus IS 350 F Sport. They voted on modifications ranging from the gaming-themed exterior wrap to the custom controller to their "game fuel" beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

2021 Lexus IS 350 F Sport: Gamer's IS

Photo courtesy of Lexus

The Gamer's IS was customized by gaming enthusiasts via Twitch.

"The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan," said Vinay Shahani, vice president of marketing at Lexus. "We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming."

The result is the Gamer's IS, a car wrapped in "infiltrate" design custom vinyl, which was chosen by 48 percent of the voters using a Twitch poll.

More than half of the users selected the "Neon Tokyo" style of the car's interior versus the competitor designs. It features an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling sports a clear layer of acrylic embedded with resin "raindrops" all backlit with programmable RGB LED lights, meant to give off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers' IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle's trunk. It has sleek custom housing, all highlighted by programmable RGB LED's. A fog machine and automated RGB lasers were also installed.

Taking up the passenger space in the Lexus IS's front row is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Forty-two percent of voters chose the "Cyber" design for the controller, which features a metallic space gray and dark teal finish with neon accents.

Filling the six-drink center console cooler is the community's "game fuel" of choice—coffee drinks—as selected by 61 percent of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

The car will not go on sale, but may end up at an auto show near you.

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The Maserati Grecale has been teased ahead of its debut.

Photo courtesy of Maserati

The Maserati Grecale is expected to be revealed later this year. Ahead of that debut, the company has taken a unique approach to showing off the camoflauge-wrapped SUV - they released photos to company employees with instruction to distribute them on social networks rather than sending them to the press.

The employees obliged. One of the first to do so was Bernard Loire, Chief Commercial Officer at Maserati.

Each of the three photos distributed shows the Grecale outside the historic Maserati plant on Viale Ciro Menotti in Modena, Italy. The prototype cars are currently undergoing a period of intensive road, circuit and off-road tests, in various conditions of use, to acquire vital data for the preparation of the new SUV's final setup.

The Maserati plant is the same place where the Alfa Romeo Stelvio is built, in Cassino, Italy. Maserati will invest 800 million Euros to get the plant ready for production.

The 2022 Maserati Grecale will be the little sister of the Maserati Levante. It is expected to compete directly with the Porsche Macan in a hot luxury compact SUV market.

Maserati has said that it will offer a hybrid and battery electric (BEV) version of the Grecale, but expect to see the hybrid before the BEV.

The Maserati Grecale was spied testing outside the company's facility in Italy.Photo courtesy of Maserati

The automaker is also expected to create a high-performance variant of the SUV, giving it the Trofeo name. Maserati currently sells the Levante in Levante, Levante S, Levante GTS, and Levante Trofeo grades. The Grecale could follow suit.

The larger Levante starts at $77,890 and tops out over $152,000. It's likely that the Grecale will be priced lower, possibly starting around $50,000. A range-topping Trofeo could be priced over $100,000.

Not much else is known about the Grecale at this point. It's likely that Maserati will continue to tease the model, revealing it little by little until the full cover comes off, if the reveal of the company's MC20 sportscar is any indication.

2022 The Grecale is smaller than the Levante.Photo courtesy of Maserati

2022

The Maserati Grecale will debut before the end of 2021.

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