Milestones

Rolls-Royce's Spirit of Ecstasy celebrates its 110th anniversary

The Spirit of Ecstasy has been the defining feature of the brand for 110 years.

Photo courtesy of Rolls-Royce Motor Cars

Rolls-Royce is celebrating the 110th anniversary of the Spirit of Ecstasy by taking stock of the history of the iconic symbol and showing off all the unique iterations it has had over the last few years.

The Spirit of Ecstasy is Rolls-Royce's official emblem. It was registered on February 6, 1911, one year after company founder Charle Rolls died, as intellectual property of the automaker. It has graced the hood of the hood of every motor car that has been built at Goodwood, becoming nearly as iconic as the vehicles themselves.

The Spirit of Ecstasy is based on the a bronze statuette, the "Whisper", which was made by sculptor and illustrator Charles Sykes for his patron and early Rolls-Royce enthusiast Lord Montagu of Beaulieu. The Lord was the editor of "The Car" magazine and had an affair with Eleanor Velasco Thornton. Thornton posed for Sykes and it is rumored that she was the inspiration for the body of the "Whisper".

Rolls-Royce Spirit of Ecstasy

Photo courtesy of Rolls-Royce Motor Cars

The Rolls-Royce Black Badge Neon Nights collection featured a darkened Spirit of Ecstasy.

The first Spirit of Ecstasy figurines stood seven inches tall. Today, she is a more petite 3.75 inches.

"As an emblem, the Spirit of Ecstasy represents far more than just our company and our products," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "To our customers, she is a potent symbol, instantly and universally recognised – of success, endeavour, achievement and standing. In her beauty, simplicity, elegance and rarity, she encapsulates everything our customers seek – and find – in their Rolls-Royce motor car.

"Within our company, the Spirit of Ecstasy fosters pride and esprit de corps, uniting and empowering the Rolls-Royce family right across the world. She reminds us of our inheritance and principles, and inspiring greatness in all of us. Every car we build must be worthy of bearing her, because it is she that makes every Rolls-Royce, and our company, unique and complete."

The Rolls-Royce connection to the art world continues today with MUSE, The Rolls-Royce Art Programme.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet Corvette The model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet Corvette Military imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet Corvette Imagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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