Luxury Lifestyle

Even the flowers at Rolls-Royce are bespoke: Inside the creation of the Phantom Rose

The rose blooms at Rolls-Royce headquarters in Goodwood, West Sussex, England.

Photo courtesy of Rolls-Royce Motor Cars

Spring brings about a sense of renewal and rebirth. Lambs are born in the countryside as grass grows tall and bees begin buzzing around gardens full of flowers. In Goodwood, West Sussex, England, a very special rose blooms.

The Phantom Rose is a bespoke rose with a storied history, a theme that runs parallel with the super luxury auto brand whose headquarters the flower calls home - Rolls-Royce.

Rolls-Royce Phantom RoseHarkness Rose floral nursery worked for eight years to perfect the bespoke rose.Photo courtesy of Rolls-Royce Motor Cars

Philip Harkness, a British horticulturalist and rose breeder bred the Phantom Rose especially for the Rolls-Royce Bespoke Collective. Harkness is of the Harkness Rose floral nursery in Hitchin, Hertfordshire, which is renowned for having developed and bred several types of roses, having won gold at the prestigious RHS Chelsea Flower Show more than 25 times in the last 50 years.

The fresh breed of rose was commissioned by Rolls-Royce. Upon commissioning, Rolls-Royce Bespoke Designer Sina-Maria Eggl, commented, "The rose had to embody Rolls-Royce's poise, elegance and allure. The result was a very pure, delicate but voluminous white flower: sensual, but strong in presence, with an alluring aroma and extra winter durability."

It took eight years for Harkness to develop. It was, he says, a labour of love. "A rose has the ability to captivate you on many levels. It is a thing of beauty, it can stimulate the senses with wonderful perfume, the soft touch of the petals or the rasping pain from a thorn. It touches our emotions, signifies love and appears in some of our finest poetry."

Rolls-Royce describes the Phantom Rose as, "a blousy, creamy-white flower, offering a full bloom of 50 petals and a rich perfume."

Phantom Rose Phantom's Gallery Design Process

Phantom Rose Phantom's Gallery Design Process

Photo courtesy of Rolls-Royce Motor Cars

The rose snow grows in a specially designed bed, fringed with lavender, that runs alongside the reflection ponds adjacent to the marque's Sir Nicholas Grimshaw plant. Rolls-Royce associates designers can view the rose bed through the plant's floor-to-ceiling glass as they work.

The bed is very near where Rolls-Royce's bee operation is housed.

In 2017, Rolls-Royce undertook a one-off design for Phantom's Gallery featuring the rose. The Gallery is protected by an uninterrupted piece of glass that spans the width of the Phantom and is backlit. Stems of the rose were flown to master artisans from world-renowned porcelain manufacturers in Nymphenburg, Germany where they were examined in various stages from bud to bloom. The artisans crafted white porcelain versions of the rose in a process that took three months.

More recently, the Phantom Rose served as an inspiration for a million-stitch Rose Phantom, which featured embroidered flowers throughout the cabin of the vehicle. Learn more about the creation of the Rose Phantom by watching the short film below.

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The engine bay is decorated with images of the American flag.

Photo courtesy of Karl Kustoms

A new customized 2016 Chevrolet Corvette Z06 pays tribute to members of the U.S. military. Karl Kustoms, a Chevrolet Performance retailer and custom shop, recently completed the build in partnership with Bad Boy Vettes. Nearly every panel of the Corvette has been modified to honor a military branch. Even the underside of the hood and engine bay have been artistically sprayed.

"It is a privilege to take on a custom project like this and use our skills to honor our nation's military," Clint Quesinberry, Digital Marketing Specialist. "This Memorial Day, we are proud to recognize those who served."

Karl Kustons US military 2016 Chevrolet CorvetteThe model started its life as a 2016 Chevy Corvette.Photo courtesy of Karl Kustoms

Unique features include detailed lettering of the words "Honor, Duty, Country", three words given an important place in military history after they were uttered by General Douglas MacArthur in 1962 at the U.S. Military Academy at West Point as part of his farewell address. There's also imagery of a U.S. Army helicopter firing at a Russian helicopter, a serviceman with a German Shepard, the U.S.S. Iowa battleship, and Arlington Cemetery stones with Medal of Honor recipients from each major conflict.

Karl Kustons US military 2016 Chevrolet CorvetteMilitary imagery features throughout the body work.Photo courtesy of Karl Kustoms

The car was created as a full-time show car and is currently on display at the Corvette Museum in Bowling Green, Kentucky. It will remain there through the end of 2021 before traveling throughout the country at a variety of car events throughout 2022.

The customized Corvette is also a contender for the 2021 International Show Car Association (ISCA) Car of the Year.

Karl Kustons US military 2016 Chevrolet CorvetteImagery is featured on the body and under the hood.Photo courtesy of Karl Kustoms

"We did what we could to take this thing over the top," said Ed Birmingham, Karl Kustoms Painter. "I sat there for hours doing the detail work. I spent more time than I would normally spend on a hood, but it all paid off."

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Schedoni has created a three-piece luggage set for Bugatti clients.

Photo courtesy of Bugatti

There's owning a Bugatti Chiron and then there's *owning* your Bugatti Chiron. The French supercar manufacturer has teamed up with Schedoni to create a bespoke luggage set that can be configured to match their Chiron.

"Considering the amount of attention and care that goes into crafting every Bugatti model, every single piece of luggage we produce matches the same level of passion, craftsmanship and dedication," said Mr. Simone Schedoni, Chairman at Schedoni. "Our leather sets are especially made for the shape of the Chiron, so every item fits seamlessly, whether it is kept in the front trunk or in the cockpit. Every model made by Bugatti is highly personalized and tailored to its owner, and the options for the luggage sets allow for the same level of bespoke luxury."

Each set is made up of a weekender that is a perfect fit for the frunk of the Chiron. There are two soft garnet leather bags that fit nicely behind the two seats in the cabin of the exclusive hypercar.

Bugatti by Schedoni leather luggage set

Bugatti by Schedoni

Photo courtesy of Bugatti


The luggage leather is pieced from the same cuts of leather that adorn the cabin of the Chiron so they will be a matching set.

The three-piece, highly individualized leather luggage set takes up to 110 hours to craft by Italian artisans. The complete set is made of over 150 separate pieces of leather, around 150 pieces of backing material and 50 cuts of lining.

Buyers can add on the luggage set while they are in the process of commissioning their vehicle. Customers can refine the hand-made leather luggage set to suit their own taste. The grade and type of leather can be changed, as well as the color of the leather and yarn. There are 31 hues to choose from that range from dark to light across a broad color chart.

Unique stitching, patters, and logos and make the luggage even more deeply personalized. Bugatti is willing to work with clients to make their stitching dreams come true.

Customers use the company's 3D car configurator to complete all elements of the design. While the design happens virtually, buyers can get an idea of the final product thanks to the design preview function that visualizes customers' wishes before an order is placed.

If a Chiron isn't in the cars for you, don't worry. Customers can also get complementary luggage sets for their Bugatti Divo or Centrodieci.

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