Classic elegance meets modern powertrain. Lunaz has begun production of the first electrified classic Rolls-Royce models. Like with modern Rolls-Royces, production is limited and the cost is high.

The first Rolls-Royce model to be converted by Lunaz is a 1961 Rolls-Royce Phantom V. The car received a ground-up restoration and the incorporation of Lunaz's proprietary electric powertrain and full suite of hardware and software upgrades.

"The time is right for an electric Rolls-Royce. We are answering the need to marry beautiful classic design with the usability, reliability and sustainability of an electric powertrain," said David Lorenz, Founder, Lunaz. "More than ever we are meeting demand for clean-air expressions of the most beautiful and luxurious cars in history. We are proud to make a classic Rolls-Royce relevant to a new generation."

Lunaz has already converted a 1961 Rolls-Royce Phantom V.Photo courtesy of Lunaz

The conversion and restoration features the installation of a 120-kilowatt-hour battery pack, the largest in the world inside an auto, that delivers a range of over 300 miles.

The weighting of switchgear has been engineered to operate an entirely new powertrain with the same haptic feedback as the original. Instrumentation stays true to the spirit of the 1960s design, with delicate integration of a battery range meter and power gauge.

Every car by Lunaz is equipped with the capability for both home charging and rapid charging.

The company starts each model's changeover by taking the car back to bare metal, 3D scanning it, and fully restoring it. Then, the conversion takes place. The internal combustion engine and associated systems are removed and the chassis is prepared for electrification. The electrified powertrain's components are integrated into the existing design of the car - the fuel filler cap becomes a charging port.

Electric 1961 Rolls-Royce Phantom V by Lunaz

Photo courtesy of Lunaz

Lunaz allows each customer to be involved in the design and technology process relying on Design Director Jen Holloway to execute their vision. The first model finished features a contemporary two-tone paint scheme, with Midland Grey on the upper of the car and Cinereous Grey on the lower. The hand-painted feature line that breaks the two colors is inspired by a period item specified by the car's previous client - a pink bakelite telephone that sat between the rear occupants. This item has been retained in the final build and upgraded to incorporate modern cellular phone technology, encrypted for privacy.

The interior scheme tastefully echoes the exterior. The very finest sustainably-sourced leather is crafted by Lunaz' in-house specialist team and specified in Argent Grey. Instead of traditional seat piping, a double welt feature is presented in Whisper with Argent Grey, creating the look of a contemporary pinstripe detail. The car's grab-handles are the same shade pink as the feature line.

The original woodwork inside the Phantom V has been restored and finished with a contemporary satin treatment. The update is offset with rose gold inlays that extends to the door cappings, front fascia, and the picnic table backs affixed to the privacy division that separates the driver and rear passenger compartment.

Photo courtesy of Lunaz

Though vintage, modern conveniences abound. The car comes with an integrated infotainment system that includes navigation. Audio can be split between the front and rear allowing the driver to be the only one to hear navigation voice commands. The car has modern air conditioning that can have its settings vary by seat.

Under the picnic tables, rear passengers have two screens. The center unit features a bar service that can be customized by size to perfectly fit the bottle of the buyer's choice.

The 1961 Rolls-Royce Phantom by Lunaz is built in eight-seat configuration with a front bench for three occupants, rear bench for a further three and two occasional seats.

Rear floor mats have been custom made in alpaca wool, a material that is rarer than cashmere, softer than lambswool, and is considered highly sustainable.

Photo courtesy of Lunaz

Following modifications of Phantoms, Lunaz will move on to converting Rolls-Royce Silver Clouds. The models are available in a variety of body styles, including four-door limousine, two-door coupé and drop head coupé.

The first tranche of Rolls-Royce cars by Lunaz will be limited to 30. Orders are already being accepted. To meet this demand, Lunaz is doubling its workforce at its technical headquarters in Silverstone, England.

Rolls-Royce Silver Clouds by Lunaz will feature an 80-kilowatt-hour battery that can deliver over 300 miles of range. Luaz will make both fixed head and drophead body styles across Silver Cloud I, II and III available for purchase.

Electrified Rolls-Royces by Lunaz will be available globally. They can only be purchased via a direct relationship with the factory, meaning there are no dealerships in the way of the purchasing process. Prices for a Rolls-Royce Silver Cloud by Lunaz starts at £350,000 (not including local taxes). Pricing for a Rolls-Royce Phantom by Lunaz starts at £500,000 (not including local taxes).

Lunaz already offers electrified Bentley and Jaguar models.