In-Car Tech

It took 2 years and 10,000 hours for Rolls-Royce to perfect an illuminated dashboard

The Rolls-Royce Ghost will be the first model to feature the technology.

Photo courtesy of Rolls-Royce Motor Cars

At the Home of Rolls-Royce in Goodwood, West Sussex, England. Artisans, designers, engineers, and craftspeople work together to anticipate the desires of the company's high-end clientele. Not only are they charged with coming up with extraordinary offerings meant to appeal to the upper crust, they need to deliver customization options that are different from every other automotive manufacturer.

The coach builders extraordinaire at Rolls-Royce have spent two years and over 10,000 hours to deliver Illuminated Fascia. The feature will make its debut in the forthcoming Rolls-Royce Ghost on September 1.

Rolls-Royce Ghost sketch The next-gen Rolls-Royce Ghost will debut later this year Photo courtesy of Rolls-Royce Motors Cars

"Illuminated Fascia is perfectly in tune with the Post Opulent design direction we pursued with new Ghost," said Michael Bryden, Lead Bespoke Designer, Rolls-Royce Motor Cars. "This elegant and minimal aesthetic is a specific response to the layer of clients who respond to Ghost: men and women who share a desire for a clean, pared-back expression of Rolls-Royce. Like the rest of the motor car's progressive design, this hidden-until-lit feature hides the complexity required to create a sense of effortless luxury with a simple decorative statement."

The fascia consists of 850 "stars" that illuminate on the dashboard, glowing and surrounding the model's name. The design is meant to echo the available Starlight Headliner in Rolls-Royce models that has become nearly as synonymous with the company's deign as the Spirit of Ecstasy and Pantheon Grille.

Crafting the Illuminated Fascia came from the design brief for Ghost. With the new car, designers set out to "pursue a Post Opulent design direction". The idea for the fascia came straight from the mouths of current Ghost owners. Superficial detailing was set aside for a more bespoke creation - one that does not use screens technology but rather a system of 152 LEDs mounted above and beneath the fascia, which are meticulously color-matched to the cabin's clock and instrument dial lighting.

A two millimeter thick light guide consisting of more than 90,000 laser-etched dots is used to ensure that the Ghost logo is lit evenly. This allows future Ghost owners to enjoy a twinkling effect as the eye moves across the element.

When the car is not operation, the Illuminated Fascia simply disappears into the background. To achieve this, the company used three layers of composite material: Piano Black substrate that laser etched to remove the black coloring is overlaid with a layer of dark tinted lacquer then the whole area is sealed with a subtly tinted lacquer before being hand-polished to achieve a perfectly uniform 0.5 millimeter-thick high-gloss finish.

Trending News

Nuts & Bolts

 
 

Photo courtesy of Hyundai Motor Group

Hyundai Motor Group, the parent company of Hyundai, has announced the formation of a new unit - New Horizons Studio. The new venture is focused on the development of what Hyundai calls Ultimate Mobility Vehicles (UMVs).

New Horizons Studio is part of Hyundai's larger focus on the future of mobility. Unit workers will work to envision vehicles that wander with "unprecedented mobility". These products will focus on target customers that have unconventional travel needs whether it be to access places they have never been or adapt their mobility limitations to their surroundings.

Hyundai 'Elevate' Walking Car Concept

Photo courtesy of Hyundai Motor Group

New Horizons Studio is led by Vice President Dr. John Suh, who has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

"We aim to create the world's first transformer-class vehicle, also known as the Ultimate Mobility Vehicle," said Dr. Suh.

Dr. Ernestine Fu will move to New Horizons Studio as Director of Product Management. She has led research on human operator and autonomous vehicle interactions at Stanford University's Volkswagen Automotive Innovation Lab, as well as scaled emerging technology companies for over nine years as a venture capital partner at Alsop Louie Partners.

The Hyundai Elevate is the first vehicle being developed by the Studio. It debuted at CES 2019 and does not rely solely on wheels to makes it way across urban, suburban, and rural landscapes. The unit sees the Elevate as being able to respond in emergency situations like natural disasters or assist with persons who do not have access to an ADA ramp.

Trending News

 
 

The Lamborghini Urus Graphite Capsule adds new interior and exterior color choices for buyers.

Photo courtesy of Lamborghini Automobili

Expressions in color and trim meet at the Urus Graphite Capsule, a collection of SUVs produced by super luxury automaker Lamborghini. The Urus itself sits at the intersection of performance and practicality, and is the best-selling model in the Lamborghini lineup.

The Urus Graphite Capsule lets buyers push the limit in a pick-and-choose fashion. Lamborghini will offer the Urus Graphite Capsule in four new exterior matte colors including white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car, the front, rear, and side sills, are all finished in the color.

Lamborghini Urus Graphite Capsule

Photo courtesy of Lamborghini Automobili

From there, buyers are able to choose from four tiny accent colors: orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal. Those accent colors are shown on the front splitter, door inserts, and rear spoiler.

The cabin of the Urus sports the same traditional design the SUV has had during this, its initial generation. The Urus Graphite Capsule check box adds dark, anodized aluminium trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The buyer's choice of exterior colors are carried over to the inside where upholstery is contrast stitched. Q-citura stitching and the embroidered Lamborghini logo reside on the headrests.

The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

"The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment." said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. "The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini."

The Urus Graphite Capsule is available on Urus model year 2021. It has a starting MSRP of $218,009 in the U.S.

Trending News