Hollywood

Rolls-Royce's 'Inspiring Greatness' film series features unique insight from global citizens

The Rolls-Royce Cullinan, seen here in disguise during testing, is just one of the models featured in the series.

Photo courtesy of Rolls-Royce Motor Cars

Each of the films in the Rolls-Royce "Inspiring Greatness" series features the story of a individual and how they strive to achieve greatness. The films hone in on what greatness means to them and how the Rolls-Royce story is a good match for theirs, in a natural way.

Each video is approximately three minutes long and features stunning cinematography that captures genres from art to fashion to worldwide exploration.

Watch the first five films of the series below.

Inspiring Greatness Episode 1: Refik Anadol

What does it mean to remember the future? For Refik Anadol, art is a way to grasp this evasive feeling. In the first episode of #InspiringGreatness, Anadol's artwork for Muse, the Rolls-Royce Art Programme, invites you to travel vicariously to the future through his machine-driven, yet human-centric world.

Inspiring Greatness Episode 2: Dr. Esther Mahlangu

Celebrated South African Dr. Esther Mahlangu began her illustrious life as an artist from an early age. Now, her geometric artworks that blend traditional Ndebele culture with the modern world are highly desired by a range of global clientele.

Inspiring Greatness Episode 3: 90 Pairs of Hands

90 pairs of hands. 600 hours of masterful artistry. This is what the construction of a single Rolls-Royce motor car demands. ⁣ ⁣ Before possession of our creations is turned over to an owner, each one receives a level of devotion that can only attributed to one place on earth — Goodwood, the Home of Rolls-Royce.⁣

Inspiring Greatness Episode 4: Rankin

Recognised as one of the greatest creatives of our time, photographer and director Rankin has shaped modern culture in infinite ways. His atmospheric storytelling encourages creatives — and broader society — to expand upon the notions of what is possible.

Inspiring Greatness Episode 5: Cory Richards

National Geographic photographer and explorer, Cory Richards uses emotive visuals to capture universal human truths. Richard's work illustrates how humankind is all connected, despite our apparent differences. His passion has taken him to the far-reaching corners of our globe, where extraordinary moments are crystallised forever.

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Honda is working with Verizon on self-driving cars technology.

Photo courtesy of American Honda Motor Co. Inc.

The Mcity campus was designed to be a proving ground for new technologies. Honda and Verizon are utilizing it as such as they partner to explore how Verizon's 5G Ultra Wideband and 5G Mobile Edge Compute (MEC) can be used to ensure quick and reliable communication between road infrastructure, vehicles, and pedestrians.

The 5G technology leverages cloud technology to deliver lower latency, a large amount of bandwidth, and improved communication. This communication includes the way that vehicles interact with ther cars, traffic lights, pedestrians and emergency vehicles to improve threat detection and avoid accidents when seconds matter most. That's where the "V2" in acronyms like "V2V" (vehicle-to-vehicle) and "V2X" (vehicle- to-everything).

Honda and Verizon Test How 5G Enhances Safety for Connected and Autonomous Vehicles www.youtube.com

Honda has been working since 2017 to develop a technology that will help to create a collision-free society. The technology, called Safe Swarm, uses V2X communication to enable vehicles to communicate with other road users and share key information such as location, speed, and vehicle sensor data.

There are some obstacles, not the least of which is the need to outfit each vehicle with onboard artificial intelligence capabilities. The use of 5G helps move the AI capabilities from the vehicle to the MEC, reducing the need for AI onboard each vehicle.

"The ability to move computing power to the edge of our 5G network is an essential building block for autonomous and connected vehicles, helping cars to communicate with each other in near real-time and with sensors and cameras installed in streets and traffic lights," said Sanyogita Shamsunder, vice president of Technology Development and 5G Labs at Verizon. "When you consider that roughly 42,000 people were killed in car accidents last year and 94% of accidents are caused by human error, our new technologies including 5G and MEC can help drivers 'see' things before the human eye can register and react helping to prevent collisions and save lives."

Three safety scenarios have been explored as part of the testing:

  • Pedestrian Scenario - A pedestrian is crossing a street at an intersection. An approaching driver cannot see the pedestrian due to a building obstructing the view. Smart cameras mounted in the intersection relay information to MEC using the 5G network. Verizon's MEC and V2X software platforms detect the pedestrian and vehicle and determine the precise location of road users assisted by Verizon's Hyper Precise Location services. A visual warning message is then sent alerting the driver of the potential danger.
  • Emergency Vehicle Warning Scenari - A driver cannot see an approaching emergency vehicle and cannot hear its siren due to the high volume of in-vehicle audio. Verizon's MEC and V2X software receive a safety message from the emergency vehicle and send a warning message to nearby vehicles. The driver receives a visual warning.
  • Red Light Runner Scenario - A vehicle fails to stop at a red light. Using data from the smart cameras, MEC and V2X software detect the vehicle and send a red-light-runner visual warning message to other vehicles approaching the intersection.

You can watch the video of Honda and Verizon's Mcity tests at http://honda.us/5GResearch.

Honda isn't the only company exploring what 5G communication can offer. Pirelli has installed the tech in its tires and BMW recently updated its My BMW app to make it compatible with the new technology. Audi is working on similar technology out on the road in Virginia and Georgia.

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Balmain's Creative Director Olivier Rousteing is a Porsche fan.

Photo courtesy of Porsche AG

What does it mean to "drive defined"? A new series of videos from Porsche and the Creative Director of the Paris fashion label Balmain, Olivier Rousteing, explorers the meaning of the phrase. Rousteing says that he's been "fascinated" by Porsche since childhood.

The designer, who grew up in France, worked at Roberto Cavalli before becoming the Creative Director at Balmain in 2011. The powerhouse fashion brand was founded in 1945 and was previously lead by Oscar de la Renta. Modern Balmain designs feature elements of French couture mixed with Asian influence. In 2019, the brand launched the KYLIE X BALMAIN, a makeup collaboration with social media influencer Kylie Jenner.

Olivier Rousteing sits in a Porsche Panamera during the filming of the short.Photo courtesy of Porsche AG

The short videos, published on Porsche's social media channels and on Rousteing's Instagram feed, focus on Rousteing's powerful inner driving force. In a release, the luxury car manufacturer says that there are "many similarities between the fashion designer and the sports car brand" including boundary pushing and an eye toward the tradition-rich history of the company Rousteing leads into the modern age.

"Olivier Rousteing is not just an authentic Porsche enthusiast, he is also a perfect fit for us with his desire to make Balmain a modern brand with the highest standards of quality and luxury," says Jelena Batic who is responsible for the cooperation at Porsche. "Together, we explore his exceptional driving force in the films by examining the connection between the worlds of sports cars and fashion, which creates relevance for our existing customers, as well as for younger and female target groups."

The series kicked off with a video featuring the Porsche Panamera. It was just the first step in a planned, longer collaboration between Rousteing and Porsche. Further aspects of the partnership are expected to be made public in due course.

Watch the first video below.

Drive Defined with Olivier Rousteing www.youtube.com

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