Adventure

New film featuring adventurer Cory Richards celebrates risk-taking, quest for perfection

Photographer and adventurer Cody Richards has teamed up with Rolls-Royce to offer a glimpse into his world.

Photo courtesy of Rolls-Royce Motor Cars

Cory Richards has had enough adventures to last a thousand lifetimes. He's dug himself out of an avalanche, summited Everest. and visited Franz Josef Land (an archipelago few have heard of, and fewer can find on a map). His story is one of survival.

A new film from Rolls-Royce features Richards and explores his quest for greatness, complete with tumbles to new lows. As part of the "Inspiring Greatness" seres, the short film showcases picturesque landscapes as Richards narrates telling audiences how he got where he is today.

Cory Richards National GeographicRichards has traveled around the globe capturing stunning moments with his lens for National Geographic.Photo courtesy of Rolls-Royce Motor Cars

Richards, a photographer for National Geographic, has had his photography take him all over the world – from the unclimbed peaks of Antarctica and the Himalayas of Nepal to the forgotten war zones of Angola, Uganda, and Pakistan. In 2011, he climbed Pakistan's Gasherbrum II, making him the only American, and one of only a few people, to climb the 8,000 metre peak, in winter. It was on this climb that he survived an avalanche on the descent, taking an extraordinary photograph of himself just moments after his recovery.

Though the film primarily captures his achievements, Richards is quick to point out while detailing his climb up Mt. Everest sans oxygen, "What makes it a great moment, is not standing on top. Every single piece that had to be put in place to make that moment possible; that is what greatness is to me."

As a company, Rolls-Royce strives to craft perfection, something Richards says resonates with him. In 2018, Richards took part in 'The Final Challenge' which followed his journey to some of the most remote parts of Scotland, the United Arab Emirates and the United States of America in a camouflaged Rolls-Royce Cullinan, testing it to the point of destruction and ultimately proving it highly capable on all types of terrain. Richards documented the challenge as Cullinan undertook these final trials ahead of its world debut in May 2018.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, "Cory Richards is an extraordinary individual. His skill behind the lens is unquestionably inspiring. The Final Challenge, documenting Cullinan's final grueling testing phase, perfectly captures Cullinan's 'Effortless, Everywhere' nature, in some of the world's most spectacular locations. This was an historic episode in Rolls-Royce's history – and one that we are delighted was captured by such a notable and talented photographer."

Other films in the "Inspiring Greatness" series feature Moving Image Artist Refik Anadol, Ndebele Artist Dr. Esther Mahlangu and Portrait and Fashion Photographer Rankin. See all the films here.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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Travel miles away from home without getting off your couch with the new National Geographic x Hyundai Outside Academy.

Photo courtesy of Hyundai Motor America

The world is opening back up but that doesn't mean that you have to quit exploring from the comfort of home. A new educational augmented reality experience from Hyundai Motor America and National Geographic empowers families to explore America's National Parks.

The Outside Academy is a first-of-its kind experience that allows users to discover the parks via digital, social media, and in-person immersive content from three National Parks: Zion, Yosemite, and Great Smoky Mountains National Parks.

The experience is available for three parks.Photo courtesy of Hyundai Motor America.

"Combining technology with creativity, we're bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they're at home or visiting the locations in person – and seamlessly integrating Hyundai's vehicles into the experience," said Andrew Messina, Senior Vice President, Disney Advertising Sales. "We're proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers."

The Outside Academy has three main components:

  • NatGeo.com: The digital hub is an engaging destination, including 360-degree videos, interactive hotspots, video clips, custom articles and how-tos for the drivable experiences
  • Instagram: On Nat Geo's hero Instagram account, users can explore the parks in 360-degree AR
  • In-Person: Drivable, in-person experiences use AR animations, text and audio triggered by on-location items to create a more immersive experience

"Outside Academy" launched this week featuring Zion National Park with content from Yosemite National Park and Great Smoky Mountains National Park being released later in the year.

Hyundai isn't the first automaker to work with National Geographic. Subaru partnered with Buzzfeed to produce a three-part miniseries about the parks in early 2020. Later that same year the National Geographic channel was one of three TV stations to broadcast the premiere of the Ford Bronco and Bronco Sport. Rolls-Royce has worked with National Geographic photographer Cory Richards on a number of occasions. The media outlet also followed the journey of the 2021 Kia Sorento and filmed footage of it towing the "2021" numerals to Times Square for the annual New Year's Eve celebration there.

"Outside Academy" was developed in collaboration with National Geographic CreativeWorks, Hyundai's agency of record, INNOCEAN USA and its media agency, Canvas.

To learn more and discover the content, visit https://www.nationalgeographic.com/outside-academy/.

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