Such a Tease
Next-gen Rolls-Royce Ghost will debut later this year
Though much of the world has pressed pause on forward development over the last four months, the team at Rolls-Royce did not. They continued moving ahead with the redesign of the Rolls-Royce Ghost.
Rolls-Royce Chief Executive Officer, Torsten Müller-Ötvös detailed the progress in a new open letter.
“As we reached the final development stages of this our new product, we were faced with the coronavirus pandemic. This invisible enemy cast a grave and stubborn shadow on the world. At Rolls-Royce, we kept our spirits up. With the utmost focus on the wellbeing of our people at the Home of Rolls-Royce in Goodwood, and around the world, we carefully and responsibly continued work on finalizing this remarkable motor car. The experience reminded us that Rolls-Royce, with the iconic Spirit of Ecstasy at its prow, has endured with resilience and continues to serve as a symbol of ambition and endeavor.“
The new Ghost comes 116 years after the Goodwood Ghost, the most successful motor car in the marque's history. It is five years in the making. It’s not just an upgraded BMW. The new Ghost has been designed, engineered, and crafted from the ground up at the Rolls-Royce Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, England.
The bespoke automaker has already begun teasing some of the innovations in the model. A few weeks ago they detailed how the new Rolls-Royce Micro Environment Purification System allows the Ghost to have the cleanest micro environment available in a motor car. The system uses Nanofleece filtration technology to produce "unprecedented levels of purity". The result, Rolls-Royce says, complements the design and materials of the model to create a "sense of oasis".
Rolls-Royce has committed to unveiling the new Ghost virtually later this year followed by a number of client events.