Such a Tease

Next-gen Rolls-Royce Ghost will debut later this year

Rolls-Royce is teasing the looks of the next-gen ghost ahead of its debut.

Photo courtesy of Rolls-Royce Motor Car

Though much of the world has pressed pause on forward development over the last four months, the team at Rolls-Royce did not. They continued moving ahead with the redesign of the Rolls-Royce Ghost.

Rolls-Royce Chief Executive Officer, Torsten Müller-Ötvös detailed the progress in a new open letter.

“As we reached the final development stages of this our new product, we were faced with the coronavirus pandemic. This invisible enemy cast a grave and stubborn shadow on the world. At Rolls-Royce, we kept our spirits up. With the utmost focus on the wellbeing of our people at the Home of Rolls-Royce in Goodwood, and around the world, we carefully and responsibly continued work on finalizing this remarkable motor car. The experience reminded us that Rolls-Royce, with the iconic Spirit of Ecstasy at its prow, has endured with resilience and continues to serve as a symbol of ambition and endeavor.“

The new Ghost comes 116 years after the Goodwood Ghost, the most successful motor car in the marque's history. It is five years in the making. It’s not just an upgraded BMW. The new Ghost has been designed, engineered, and crafted from the ground up at the Rolls-Royce Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, England.

With the redesign, the company promises a minimalist yet complex take on the model. The teaser image shows a refined exterior in keeping with the body lines of the new Phantom and Cullinan.

The bespoke automaker has already begun teasing some of the innovations in the model. A few weeks ago they detailed how the new Rolls-Royce Micro Environment Purification System allows the Ghost to have the cleanest micro environment available in a motor car. The system uses Nanofleece filtration technology to produce "unprecedented levels of purity". The result, Rolls-Royce says, complements the design and materials of the model to create a "sense of oasis".

Rolls-Royce has committed to unveiling the new Ghost virtually later this year followed by a number of client events.

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Nuts & Bolts

 
 

Walter P. Chrysler stands next to his1924 Chrysler Six, the first car bearing the Chrysler name.

Photo courtesy of FCA US LLC

It's been nearly 100 years since Walter P. Chrysler formed the Chrysler Corporation. In that time, the company has been merged, spilt, sold, and reborn in a variety of forms, but its roots still remain in Michigan where it is known as one of the Big Three automakers alongside General Motors and Ford.

Let's take a look back at the history of the company from its highest highs to its lowest lows, and everything in between.

The beginning

1925 Chrysler B70

Photo courtesy of FCA US LLC

Walter Chrysler formed his namesake automotive company in 1925, when his employer, Maxwell Motor Company, was reorganized. A little over a year earlier, Chrysler's first production car, the Chrysler 70 (above), was released and featured several forward-looking innovations. The car came with a high-compression engine that had full-pressure lubrication, an oil filter, and a carburetor air filter.

An early pioneer

Early on, Chrysler pioneered several other automotive features that would eventually take over the entire industry. Four-wheel hydraulic brakes, rubber engine mounts, and more were all Chrysler's inventions. The company also developed a ridged rim for its car's wheels, which was designed to prevent a deflated tire from flying off the rim at speed. It was eventually picked up by the entire global automotive industry.

Introducing ... Plymouth

Plymouth Hotel Algonquin 1935 taxi cab

Photo by Martin Forstenzer/Getty Images

In 1928, Chrysler Corporation introduced the Plymouth brand, which was intended to be a lower-priced alternative. Early Plymouth models were rebadged Chrysler cars with small four-cylinder engines. In the photo above, a Plymouth taxicab is parked in front of the Hotel Algonquin in New York City in 1935.

DeSoto was also unveiled at this time as a mid-range model line for the group. Not long after, Chrysler snapped up the Dodge Brothers auto and truck company.

Hello, Mopar

In a stroke of genius that remains a large part of the automotive world today, Chrysler coined the MoPar brand in the 1930s. As a combination of the words "motor parts," the name is still used to describe vehicles and parts in the Chrysler-Dodge world today.

Imperial, Valiant, DeSoto

By the mid-1950s, Chrysler had spun up more nameplates to join its empire. In 1955, Imperial became a brand of its own after a run as the range-topping Chrysler model, and in 1960 the Valiant brand name came to be. In 1961, Chrysler discontinued the DeSoto line.

Chrysler in space

Saturn 1B Kennedy apollo picture

Photo by MPI/Getty Images

The automaker had a hand in the space program, too. In the late 1950s, NASA contracted Chrysler to build the first booster stage of the Saturn I and Saturn IB vehicles. The Saturn 1B is pictured above on January 22, 1968 launching Apollo 5 from Cape Kennedy, Florida, to complete the first flight test of an unmanned lunar module.

The company built the pieces for the Apollo Program at the Michoud Assembly Facility in East New Orleans, which was one of the largest manufacturing facilities on Earth at the time.

The future is now

1963 Plymouth Valiant

Photo courtesy of FCA US LLC

Chrysler's forward thinking operations continued into the 1960s, when the automaker became the only of Detroit's Big Three to use a unibody design in its vehicles. Today, most passenger vehicles are unibody designs, but it was a novel idea at the time. Around the same time, the Valiant brand was moved back as a subsidiary of the Plymouth brand (a 1963 Plymouth Valiant is shown above), and became the first production car with an alternator.

Ooh, Barracuda

1965 Plymouth Barracuda

Photo courtesy of FCA US LLC

In 1964, the Plymouth Barracuda was introduced (shown above as a 1965 model), almost two weeks before the unveiling of the Ford Mustang. Despite being first, the 'Cuda was outsold by the Mustang ten-to-one in its first year on the market. Chrysler had also set its sights on Europe by this time, and took a majority stake in the British Rootes Group in 1964. The venture was short-lived, however, as financial difficulties in the British company forced Chrysler to sell to PSA Peugeot Citroen in 1978.

Stiff competition, disastrous results

The 1970s proved to be a difficult time for Chrysler, as it was for all American car companies. Cheaper, smaller Japanese and European cars flooded the markets, as the oil crisis drove prices through the roof and made large, heavy cars almost immediately obsolete. Later in the decade, a rush to push new models to market led to massive warranty and repair costs for Chrysler, as its Dodge Aspen and Plymouth Volare were hurried to market with poor construction and an even worse design.

Mr. Iacocca

1984 Plymouth Voyager

Photo courtesy of FCA US LLC

In 1978, Lee Iacocca joined Chrysler as CEO after having been fired from Ford. Because of its missteps with the Aspen and Volare models, Chrysler was hemorrhaging cash at the time. Iacocca started retooling the automaker from scratch, which included many layoffs, the sale of European assets to Peugeot, and the creation of the project that would ultimately lead to the Dodge Caravan and Plymouth Voyager (1984 model shown above). The project was driven by former Ford executives after Henry Ford II denied its forward progress under his watch.

Iacocca realized that the company would not be able to survive without a significant influx of cash to turn its fortunes around. In September 1979, he asked Congress for a $1.5 billion loan, which led to the Chrysler Corporation Loan Guarantee Act of 1979. The military later purchased thousands of Dodge trucks from the company, which helped it recover and avoid bankruptcy.

The K-Car and the minivan

1982 Chrysler LeBaron

Photo courtesy of FCA US LLC

In 1981, Chrysler released the first K-Car platform model - another rejected Ford project. The platform would go on to form the basis of several models throughout the decade (1982 Chrysler LeBaron shown above). In 1983, the first minivan was introduced, the success of which helped Chrysler repay the federal government the same year.

American Motors Corporation

The late 1980s were a consequential time for Chrysler. In 1987, the automaker was the subject of an investigation over its practice of disconnecting odometers during test drives before being shipped to dealers. The company settled out of court, but suffered a massive public relation hit. The same year, Iacocca led the acquisition of American Motors Corporation (AMC), which brought Jeep into the Chrysler fold for the first time. The Eagle brand was also created at this time.

Chrysler and Fiat Part I

In 1988, Chrysler and Fiat reached an agreement for the American automaker to be the exclusive distributed or Alfa Romeo in the United States, which lasted until Alfas were phased out in 1995. The early 1990s also saw Chrysler making a return to the streets of Europe, first with select Jeep models and then others.

DaimlerChrysler Motors Company

In 1998, Chrysler formed a 50-50 partnership with Daimler-Benz, and the automaker was renamed DaimlerChrysler Motors Company. Though it was supposed to be an even merger, Daimler-Benz was in the driver's seat. Plymouth was phased out in 2001, and the remaining auto brands went on to share platforms and technologies in vehicles that are still seen today. The marriage came to an end in 2007, when DaimlerChrysler AG sold the majority of its stake in Chrysler to Cerberus Capital Management. That sale led to a shuffle in management and a new logo.

Economic downturn

A Jeep sits in front of the empty showroom at Premier Chrysler June 8, 2009 in Chicago, Illinois. The dealership is 1 of the 789 Chrysler dealerships nationwide that are scheduled to close tomorrow. Today the Supreme Court delayed Chrysler\ufffds sale of most of its assets to a group led by Italy\ufffds Fiat. (

Photo by Scott Olson/Getty Images

The financial crisis of 2008 cut deep into Chrysler's operations and stability. Late in that year, the company announced a 25 percent reduction in its salaried and contract workforce. Sales fell drastically for all automakers at that time, but Chrysler was particularly vulnerable after having been passed around through mergers and acquisitions over the years. In December 2008, President George W. Bush announced a rescue loan for the auto industry, which included Chrysler.

As part of a reorganization, Chrysler LLC and Fiat announced plans to form a global alliance. The agreement gave Fiat a large stake in Chrysler and led to several months of restructuring. By mid-2009, Fiat had taken a majority stake in Chrysler, and by 2014, the company we all know today had taken shape. In December of that year, Chrysler Group LLC's name was officially changed to FCA US LLC, or Fiat Chrysler Automobiles.

Stellantis

New Stellantis company logo revealed ahead of Groupe PSA-Fiat Chrysler merger

Photo courtesy of FCA US LLC

The next chapter of Chrysler is already written. The company will become part of Stellantis, a megacorporation that brings together the holdings of FCA with those of PSA Groupe. The deal closes in January 2021.

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The vehicle is, for now, merely a concept.

Photo courtesy of General Motors

Cruising, the art of driving slowly through cities so you could see and be seen, was popular in the 90s. So popular in fact that jurisdictions nationwide passed ordinances banning the practice, which could create traffic woes. In a new video, General Motors and its Cadillac brand look to bring back cruising, this time in what appears to be a gussied up version of the Cruise Origin autonomous vehicle.

The structure of the Cadillac Halo portfolio concept vehicle looks like the shape of the Cruise Origin. This people mover, however, wears fancier clothes complete with exterior chrome design treatments and Cadillac badging. Its body is white while glass that appears clear from the inside is tinted black to eliminate some outsider peeping. The whole rig rides on large black wheels and is lighted by thin LED strips at the corners that follow vertical body lines.

General Motors Cadillac Halo concept car interior The vehicle's cabin has luxe accommodations.Photo courtesy of General Motors

There's a front window, rear window, and expansive glass roof. On one side, instead of side windows there are wall spaces with ambient lighting and wraparound hard plastic.

The video makes the Cadillac personal autonomous vehicle look like a living room on wheels. Occupants face each other on what looks more like a wraparound sofa than a traditional car seat and share legroom. There is also one recliner-like captains chair at the back that sits alongside a chaise lounge-like seat whose bottom fades into the rest of the bench seating.

The entire cabin is finely appointed with what looks like real wood and metal accents, sculpted seating, and flattering ambient lighting. The five-seater has seat belts for every passenger.

At the front of the vehicle is a long, horizontal screen that is raised, but can be lowered to near-flush showing what appears to be vehicle drive information. A larger screen that appears to be in the same location (which may just be a computer-generated error o GM's part) shows destination, time, occupant, weather, and climate zone control information.

General Motors Cadillac Halo concept car interior A large screen shows a picture of the occupants along with vital information.Photo courtesy of General Motors

When the screens are nested in the cabin, a hologram-like fire graphic can (apparently) be displayed.

There's an infotainment touch screen screen that illuminates on an embedded piece of plastic next to a seat that allows occupants to control navigation.

Voice control and gesture control are both included.

Though unseen, the video alludes to the fact that the vehicle is capable of "aromatherapy and light therapy". Many luxury cars allow buyers to add a fragrance to their vehicle so the aromatherapy aspect isn't too far out in left field. The vehicle's biometric sensors monitor vital signs to adjust humidity, temperature, lighting, aromatics, and ambient noise, according to a presentation by GM.

Though just a concept, it would be very GM-like for the company to be looking for ways to rebrand and reuse current platforms and mobility solutions.

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