Bespoke Magma Red Rolls-Royce Phantom to be auctioned online to benefit (RED)
Rolls-Royce has provided a bespoke red Phantom for auction by Sotheby's to benefit (RED). The winning bidder will have the opportunity to collaborate with contemporary artist Mickalene Thomas to create a custom wrap for their car, based on a work of art inspired by the car.
"It is an honor and privilege to present this one of a kind commission created at the Home of Rolls-Royce in Goodwood, England," commented Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. "Every member of our team is deeply inspired by this world-class commission and equally by the importance of the cause that it was created to support - (RED)'s fight to end AIDS. We are proud to partner with Mickalene Thomas, Sotheby's and RM Sotheby's to achieve an outstanding result from this auction."
As presented for auction, the (RED) Phantom's exterior features a bespoke finish of Crystal over Magma Red. Particles of crystal are captured in the final layers of finish, creating an extraordinary luminescence. The handcrafted Brilliant Arctic White leather interior is offset by bright Mugello Red highlights. On the cabin's roof is a Mugello Red Shooting Starlight Headliner. Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, "Red Regatta Sails," is constructed of Bespoke Mugello Red leather.
The model has deep heritage in the automaker's lineup, first debuting in 1925 and now it is in its eighth generation. The Rolls-Royce Phantom is a full-size luxury sedan that was completely redesigned two years ago. The model is generally purchased by the automaker's most sophisticated buyer, often someone who has a driver. It is available in regular and extended wheelbases.
Pricing for a Rolls-Royce Phantom traditionally starts at $450,000.
The online auction at sothebys.com will run December 4-13, 2019.
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